Publicis Collective

🎤 We're thrilled to announce our very own Head of Brand Experience, Lauren McCracken, will join the jury for the upcoming Digiday Media Buying & Planning Awards. As a leader who relentlessly pursues excellence at Publicis Collective, we know she'll be an amazing asset to the team selecting the best-of-the-best work in our media landscape. 🔥 Learn more: https://lnkd.in/edRi_3BX

#ICYMI Publicis Media and Amazon Ads published a study on the shift from linear to streaming of live events in the U.S. The study looks at the importance of live events to consumers, the unique value of ad-supported streaming, and what brands need to know in order to be successful in those environments. You can read the full report on the Association of National Advertisers. Download “From Linear to Streaming: The Evolution of Live Events” now: https://ow.ly/Cbfe50Ts3oF #LionLeadership

Today, Publicis Groupe announces the acquisition of Mars United Commerce, the world’s largest independent commerce marketing company. Leveraging its proprietary suite of commerce solutions, Mars drives growth through shoppers for more than 100 of the world’s top brands through its retail consultancy, commerce media expertise and proprietary shopper intelligence.   The combined forces of Publicis Groupe and Mars will allow clients to influence the complete commerce journey for billions of global Shoppers, through an offering that begins with the industry’s deepest and richest database of consumer & shopper behavior and ends at the digital and physical shelves of the world’s leading online and offline retailers.   Arthur Sadoun, Publicis Groupe CEO, said: “We are delighted to be welcoming Robert Rivenburgh and his incredible teams at Mars to Publicis Groupe. Their innovative spirit and proprietary platforms will further connect and complement our existing capabilities, to deliver industry-leading end to end commerce solutions for our clients, both online and offline.   With the acquisition of Influential this summer, and now Mars, Publicis is uniquely positioned to help our clients understand both existing consumers and future prospects, and connect that knowledge at an individual level to the new media channels that work hardest for their business: Connected TV, Commerce and Creators. All of this, in clients’ own ecosystems, giving them control over their customer relationships and transparency in their investments and outcomes.” https://lnkd.in/etx7njHP

Each year, Publicis Collective hosts the highly-anticipated Catalyst Awards, spotlighting our talent’s curiosity, excellence, and innovation by honoring work setting a new standard for our industry.   We’re thrilled to announce this year’s 2024 Catalyst Awards jury, chaired by members of our senior leadership team. Thank you to Kate Masen, Benjamin J. O., Lauren McCracken, Suzanne Wacker Smoak, Larry Marantette, and Scott Lingor for leading your category juries.   Who will be the next Catalyst? Stay tuned to find out. 🌟

In our social-first, TikTok-obsessed world, it’s no wonder search behavior is shifting based on media consumption and consumer age. Our latest Digital Satisfaction Index Spotlight, a joint study between Publicis Collective and Northwestern University Medill School, examines behaviors and trends shaping the future of search.    The research answers key questions: 1️⃣ When do people turn to social instead of traditional search? 2️⃣ What kind of content are consumers gravitating towards in their search journeys?  3️⃣ What factors make social networks a preferred choice over traditional search engines?   Download the full report to learn more: ➡️ https://lnkd.in/e_zgN8Rr

Game, set, match! Our Community at Collective sports leagues brought in double headers, epic tournaments, and a team in full force. One thing is clear –Publicis Collective gets to work on and off the court. ♾️

When it comes to getting in front of viewers in the content they enjoy, long form is the way to go. New findings from DIRECTV Advertising and Publicis Media reveals that 97% of consumers consider long-form, professionally produced content MOST premium. But how do different audiences define premium? Learn more: https://lnkd.in/g4aJ4zNb

Today Pfizer unveiled PfizerForAll, a one-stop digital platform to simplify access to healthcare. PfizerForAll connects you with critical resources and support together in one place to make it convenient to take important health actions, such as finding care, managing prescriptions, and exploring savings on Pfizer medications.    Congratulations to the Pfizer team and partners for bringing this valuable platform to life! Learn more and explore PfizerForAll.com. 🩺

We are proud to see our outstanding talent recognized in ADWEEK’s inaugural Agency All Star Awards. Congratulations to Gina Jacobson for being honored as this year’s Unsung Hero, and to our Rising Stars across Leo Burnett and BBH USA. https://lnkd.in/eZT3hH9b

Our team is hiring!! We have an exciting Manager, Audience opportunity open currently in our Chicago office! If you are interested in the role, please reach out to myself or @Jacqueline Yi Lam for more information. You may also apply directly via this job posting link: https://smrtr.io/mFNLv