VideoWeek has released the latest North America CTV Advertising Guide, featuring in-depth commentary from Publica by IAS Head of CTV Partnerships [AMER] Jason Higgins and other top industry leaders as they explore the current state of the CTV ad market, how streaming businesses are refining their sales strategies, and evolving buy-side tactics. Jason also explains how CTV ad measurement is evolving, and how to build the ideal CTV ad break by adopting programmatic strategies like frequency capping and contextual targeting. Click here to read more: https://lnkd.in/egzsK4mR #CTV #Programmatic #Advertising
Publica by IAS
Software Development
San Francisco, California 6,078 followers
The Connected TV Ad Server
About us
Publica is a leading demand agnostic CTV Ad Server. Awarded best early stage technology company at the 2020 AdExchanger awards & best sell side programmatic platform at the 2021 Digiday Awards, Publica is trusted by global streaming publishers & smart TV manufactures to power their ad pod construction, SSAI & unified auctions. Publica was acquired by Integral Ad Science in 2021.
- Website
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https://getpublica.com
External link for Publica by IAS
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco, California
- Type
- Public Company
- Founded
- 2016
Locations
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Primary
44 Montgomery St
San Francisco, California 94104, US
Employees at Publica by IAS
Updates
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Publica by IAS Head of CTV Partnerships [AMER] Jason Higgins stepped into the VideoWeek Villa at #CannesLions2024 to talk about the essential tools that CTV publishers need to capture more programmatic budget while improving the ad experience for consumers. Watch the full segment here: https://lnkd.in/eBJThjm8 #CTV #Programmatic #Advertising
Programmatic is Democratising Access to TV
https://www.youtube.com/
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Publica by IAS Senior Director of Global Business Development Alysha Dino spoke to the VideoWeek team at #CannesLions2024 to discuss the ad-serving technologies CTV publishers need to adopt as they seek to increase yield and deliver a linear-like experience for their audiences. Watch the full segment here: https://lnkd.in/eA6JhmxH #CTV #Publisher #Advertising
The Building Blocks of "a Linear-Like TV Experience" for CTV Ad Breaks
https://www.youtube.com/
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The Publica by IAS APAC team is heading to Singapore for ExchangeWire's ATS Singapore 2024 for a day of insightful panel discussions, interactive sessions, and making impactful connections with the region's top marketers and advertisers. Want to learn more about our industry-leading solutions that are fueling CTV advertising revenue and increasing publisher yield? Meet us on the ground or connect with one of our teammates here: https://lnkd.in/e5k4Qn-P #CTV #Advertising
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Publica by IAS has been enjoying an inspiring week at Cannes Lions International Festival of Creativity as we connect with advertisers and publishers to discuss the state of CTV advertising and the biggest issues facing CTV marketers today. We also had the pleasure of hosting “Clear Waters, Clear Connections” with the Integral Ad Science team aboard the Sonishi yacht for an evening of thoughtful discussions and impactful networking opportunities. On day two, Publica VP James Wilhite joined fellow thought leaders at Beet.TV’s Global Leadership Summit to talk about the value of CTV, how publishers can ensure media quality on this exciting medium, and the ideal CTV ad break. #CTV #Publishers #MediaQuality #Advertising
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Publica by IAS Commercial Director Chris Mottershead [JAPAC] joined #CTV industry leaders to collaborate on IAB Australia’s 2024 Connected Television Handbook. This updated guide aims to help marketers enrich their understanding of the latest developments in CTV. Access all the industry-leading insights here: https://lnkd.in/gx9KSPrx #IAB #Research #Advertising
2024 Connected TV Handbook
https://iabaustralia.com.au
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Today, we unveiled our partnership with DIRECTV Advertising, a leader in data-driven TV and streaming solutions, to enhance contextual targeting for #CTV advertisers through series-level reporting. Click the link to read more: https://lnkd.in/eqfHzvtq #Streaming #BrandSafety #Advertising
DIRECTV Advertising Announcing New Product Enhancements
directv.com
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Publica by IAS Product Designer Monica M. spoke to Built In about why maintaining a strong partnership with engineering teams is essential to the product development process. She also touched upon how collaboration and communication contribute to innovating, enhancing, and delivering as #OneTeam. Click the link to read more: https://lnkd.in/dTJvyx99 #TeamBuilding #Engineering #CTV #Advertising
Riding in Tandem: How UX Design and Engineering Propel Product Success | Built In
builtin.com
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From frequency capping to more effective measurement strategies, there are solutions that can empower CTV advertisers to drive superior results. And as live programming increasingly shifts to CTV, the programmatic ad industry must show that CTV can rival, and even surpass, traditional linear television through collective innovation and action. Click the link to read more from James Wilhite in AdExchanger: https://lnkd.in/e-BwaAD7 #CTV #Streaming #Programmatic #Advertising
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Publica by IAS CRO Cameron Miille has been named a honoree of Multichannel News' LA TV Week 40 Under 40! From trailblazing leaders to rising stars, recipients of this coveted award are celebrated for redefining the television landscape and making a lasting impact on our industry. Congratulations to Cam and all of this year’s winners: https://lnkd.in/eqN8mY58 #TVWeek40U40 #LATVWeek #CTV #Advertising
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