PSFK

What critical aspects do designers and strategists need to consider when they build an interface for a new AI product?? PSFK just released a new report on UX and AI to try to answer that. To create the report, we spent some time studying corporate intent when it came to interfaces and user experiences by analyzing the corporate statements of the major tech companies including Apple, Alphabet Inc., Meta and Microsoft (earnings calls, blog posts, papers etc published over the last 90 days). Beyond, say, the big firms with AI products - we also looked at other tech firms like Airbnb, Pinterest and Uber. Whether you're a product designer, developer, or innovator, this discussion will provide valuable takeaways on building AI-powered tools that not only enhance user experience but also align with emerging trends like sustainability and community-driven commerce. The resulting paper includes a framework of 20 UX design strategies to consider in your digital product planning. This short video gives a topline and the full report can be found at www.psfk.com/reports

Here's next week's webinar - a study of #UX & #AI

For this free-to-attend webinar session be excited to share our latest Marketing Strategies Trends Report, where we delve deep into the cutting-edge approaches that leading corporations are leveraging to stay ahead in an ever-evolving marketplace. This comprehensive analysis covers insights from over 130 companies across various industries, highlighting the innovative tactics that are shaping the future of marketing. explores how brands are dominating digital spaces while tailoring their messages with pinpoint accuracy. We also take a closer look at how industries like Retail, Beauty, Consumer Electronics, and Banking & Finance are focusing on customer loyalty programs, personalized services, and sustainability to drive long-term success. Whether you're a marketing professional looking to stay ahead of the curve or a business leader seeking to understand the latest industry shifts, this report offers valuable insights that can help guide your strategic decisions. #MarketingStrategy #DigitalMarketing #CustomerExperience #Sustainability #Innovation #BusinessGrowth #TrendsReport

How are your competitors and clients marketing now and in 2025? Tomorrow at 11.30am ET - a super short webinar (11m30s?) on Piers Fawkes lengthy analysis of 135 earnings calls transcripts to spot key trends across and within industries. Hope you can join the PSFK team for their #Marketing #Strategy Review!

Need help with new ways to engage your customers in the store and in-home? Come join our new webinar.

Today at 11.30am ET: PSFK is hosting PSFK presents Packaging Trends & Inspiration. Make sure to attend it today.

For forward-thinking leaders pushing into the unknown, stuck moments are unavoidable. A timeless classic from the PSFK stage: Keith Yamashita spoke at the PSFK Conference in 2011 about how leaders can own these moments as opportunities to think bigger, to see new possibilities, and to define a new vision for greatness, even in the midst of uncertainty. The presentation focuses on the phenomenon of brilliant individuals frequently feeling "stuck" despite their ambition and aspirations. Keith Yamashita, from SYPartners, emphasizes that getting stuck is a natural part of striving for greatness and highlights the importance of understanding how to navigate these moments. He shares insights from working with notable leaders like Howard Schultz of Starbucks and Meg Whitman of eBay, illustrating how they rekindled their organizations' core values and cultures. In the talk, Yamashita encourages the audience to reflect on their own experiences of feeling stuck, suggesting that recognizing this state is the first step toward overcoming it. He introduces the idea of creating a supportive community where individuals can share tools and methods to help each other get unstuck. He also outlines various archetypes of individuals who get stuck, such as "tunnel visionaries" and "deflated doers," and discusses strategies for each type to regain clarity and motivation. The aim is to foster a culture where being stuck is seen as a common challenge that can be addressed collaboratively, ultimately leading to personal growth and innovation. https://vimeo.com/31469032

PSFK is hosting PSFK presents Packaging Trends & Inspiration. Make sure to attend it on September 5.

Corporate Tracker report for BARK : Bark, a prominent player in the pet care industry, showcases strong gross margins of 63% and a robust direct-to-consumer focus, bolstered by innovative product offerings and operational improvements. However, the company faces challenges with negative adjusted EBITDA and intense competition from larger rivals. Opportunities for growth lie in market expansion, product line diversification, and strategic partnerships, while threats include economic fluctuations and evolving consumer preferences. As Bark navigates these dynamics, its ability to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats will be crucial in shaping its future in the competitive pet care market.

Corporate Tracker report for @Allbirds: Allbirds faces a complex landscape as it navigates declining revenues and profitability concerns, reporting a Q2 net revenue of $52 million and a projected adjusted EBITDA loss between $75-63 million. Despite these challenges, the company showcases strengths in sustainability-focused branding, improved gross margins (50.5%), and cost management agility. Opportunities lie in expanding their eco-friendly product line, tapping into international markets, and leveraging digital strategies to attract younger consumers. However, Allbirds must contend with fierce competition from established brands, potential economic downturns, and the need to maintain relevance in a rapidly changing market. The company's future success hinges on its ability to capitalize on growing demand for sustainable products while addressing its current financial and operational challenges.