Proximity Lab

In today’s rapidly evolving design landscape, leaders play a crucial role in guiding their teams through change and challenges. Our latest insight explores key strategies for effective design leadership, from fostering intentionality and communication to balancing creativity and efficiency. A special thanks to Chris Avore, co-author of “Liftoff: Practical Design Leadership to Elevate Your Team, Your Organization, and You,” for joining us in our Design Conversation Series to share his valuable insights. Whether you’re navigating uncertainty or building resilient teams, this is a must-read for product design leaders looking to drive real impact. Read the full insight on our website now: https://lnkd.in/e9-Qcuys #DesignLeadership #ProductDesign

AI is everywhere, but how can you implement it in a way that builds trust and delivers real value? In our latest insight, we explore the challenges and opportunities of integrating AI into your product. From overcoming user skepticism to refining AI-driven features, we share key principles every product design leader should consider. Read on to learn how you can craft AI experiences that are both impactful and trusted by users: https://lnkd.in/e8kfxbAb #ProductDesign #AI #UserExperience

We recently had the opportunity to partner with Intel Corporation to conduct a competitive analysis of developer tools, helping them gain valuable insights into their target users and overall usability. A big thank you to Rina Doherty and the Intel team for their kind review on Clutch and your trust in us. We look forward to future collaborations! Looking to enhance your product’s user experience? Reach out to us at [email protected] or send us a message to learn more. #UXresearch #productdesign

We’re grateful to have worked with VSCO® on the redesign of their marketing website and the feeling is mutual according to their recent review of our work on Clutch. Thank you to Josh Ulm and VSCO® for your trust in us. Looking forward to more successful collaborations in the future! Interested in reimagining your product experience? Reach out to us at [email protected] or send us a message to learn how we can bring your vision to life. #UXdesign #productdesign

CVS Health has a very unique view across the healthcare ecosystem in the US, with businesses spanning retail, pharmacy, PBM, walk-in clinics, insurance and more. During a recent UX research and strategy engagement with our team, we spoke to dozens of business customers and partners to uncover unmet needs in the digital tools and platforms they use today. It was exciting to collaborate with the CVS team and surface new, novel opportunities to improve care across every touchpoint; please reach out if we can help your team do the same.

Is AI enhancing user experience, or creating unexpected challenges? Our latest article explores a growing trend: how some UX research candidates are leveraging AI to game the system and join research studies they shouldn’t be part of. From amusing tales of intergalactic space llamas, to subtly crafted responses that seem too perfect, we share our experiences and offer practical tips for identifying rogue respondents. Check out our article for detailed insights, strategies and methods we’ve developed to safeguard the integrity of your UX research in the link in our comments. #UXResearch #UserInterviews #ParticipantRecruiting #AI

Join us in celebrating the one-year work anniversary for our VP of Design, Scott Sonia!  Over the past year, Scott has brought creativity, leadership and passion for design thinking and collaboration to every project. Scott’s vision has been instrumental in several projects with clients like Accumulus, Adobe, FedPoint, Riverbed, and HubSpot. Some highlights of Scott’s year include nurturing a culture of creativity, transparency and growth within our team, implementing best practices for UX strategies and facilitating thoughtful discussions with some of the leading UX thought leaders in the industry. Beyond all of Scott’s many professional contributions, we have enjoyed the kind and positive spirit he brings to the team daily, his fascination with weather patterns, love of barns and farm machinery. Please join us in celebrating Scott and drop a message to congratulate him! 

We are thrilled to announce that our team has won the Clutch 2024 Product Design Award! This achievement reflects our team's relentless dedication and creativity. We extend our gratitude to our clients and partners in SaaS, life sciences, data analytics and more for their invaluable collaboration. Here's to pushing the boundaries of design together!

Earlier this month we  had the privilege of hosting Tom Greever, author of “Articulating Design Decisions” as part of our Design Conversation Series. Tom talked with our VP of Design, Scott Sonia about his strategies for preparing for presentations, understanding stakeholder perspectives, improving listening skills, and responding to feedback to keep your projects on track and stakeholder-aligned. This conversation was focused on the critical importance of effective communication in UX design, emphasizing the role of user research, empathy, and the integration of UX strategies with business goals. If you missed the chance to hear the discussion live, you can catch up on their chat via the link in our comments. #DesignConversationSeries #DesignLeadership #ProductDesign

Hi there network! Proximity Lab is starting a search for a senior level digital product designer to join our talented team. The right person will be in the greater Boston area and comfortable working on a highly collaborative team in a fast-paced agency setting. Some key skills we’re looking for: ☑ Experience leading multidisciplinary projects from discovery to delivery ☑ Mix of strategic design (UX) and interface design (UI) abilities with a particular passion for the UI side ☑ Strong Figma expertise that brings those interfaces to life ☑ Bonus: experience designing complex enterprise SAAS applications If you think you, or anyone you know, might fit the bill, message us on our company page or reach out to our VP of Design, Scott Sonia.