It’s Here! Our 2024 State of Privacy in Advertising Report has arrived 🚀 Proximic by Comscore surveyed hundreds of industry experts to uncover how they are responding to evolving privacy laws and which tactics they’re deploying to help them remain effective. You don't want to miss this one. Download the report now 📊 ⤵ https://lnkd.in/eCBKHKPA
Proximic by Comscore
Advertising Services
New York, NY 968 followers
Your privacy-resilient audience partner.
About us
Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) is a leader in programmatic targeting. Powered by Comscore’s trusted datasets and the industry’s leading natural language processing contextual engine, Proximic by Comscore enables media buyers and sellers to maximize the scale and performance of their campaigns. Through an innovative suite of ID-free audience and contextual targeting segments Proximic by Comscore supports the evolution of the programmatic ecosystem, enabling clients and partners to continue executing impactful advertising strategies. To learn more please visit https://www.proximic.com.
- Website
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https://www.proximic.com
External link for Proximic by Comscore
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2023
- Specialties
- Digital Marketing, Machine Learning, Artificial Intelligence, Programmatic Targeting, Predictive Targeting, Contextual Intelligence, Privacy-Forward Marketing, Media Buying, Media Selling, Identity, and Audiences
Locations
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Primary
New York, NY, US
Employees at Proximic by Comscore
Updates
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Are you headed to Advertising Week NYC next week? Don’t miss our star-studded panel of top women media and ad tech leaders as they discuss "The Future of Programmatic," featuring industry experts Paramount’s Jennifer Reichart Kisling, Magnite’s Kristen Williams, MiQ’s Georgiana Haig and Proximic by Comscore very own Rachel (Eisenberg) Gantz. We’ll dive into the latest trends and innovations shaping the programmatic landscape—hope to see you there! More info: https://lnkd.in/e7DYUSdM
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Curious what industry experts are doing to proactively adapt to evolving data privacy legislation? Then you don’t want to miss our 2024 State of Privacy in Advertising report. Grab your copy now: https://lnkd.in/eCBKHKPA
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🏈 Football season is in full swing, and we’re not just cheering for our favorite teams — we’re helping you tackle the audiences that matter most to your brand! We've got the playbook to help you make smarter decisions this season, no matter who you’re cheering for. Download our football audience playbook now: https://lnkd.in/eAeJWXkR
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We had an incredible time at the Digiday Publishing Summit in Miami, FL! 🌴 Here’s a glimpse of our Proximic by Comscore and Comscore, Inc. teams in action, both attending and taking the stage to discuss the future of measurement and monetization.
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We had a great day on stage today at AdExchanger’s Programmatic IO NYC where Proximic by Comscore’s Angela Bianco Rodriguez and Butler/Till’s Scott Ensign took to the stage for their insightful conversation, "Privacy Meets Precision: Mastering Targeted Advertising in a Privacy-First World." 🎤 A big thanks to everyone who joined the session on navigating the future of targeted advertising with privacy at the forefront!
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🗽 Welcome to New York (Proximic's Version) 🗽 The Proximic by Comscore team is rocking it at AdExchanger Programmatic IO NYC! We’ve had some fantastic conversations with industry experts about the advertising industry’s current privacy era and how we can help improve campaign outcomes with our ID-free audiences. Before you say So Long, New York, stop by booth #102 to say hello tomorrow, we'd love to see you! Plus, we’ve got friendship bracelets — those never go out of Style😉
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We had a blast last night at our exclusive dinner at Café Boulud in NYC where we were joined by so many of ad tech's leading women! 🌟 Proximic by Comscore is passionate about supporting and empowering women in our industry to help drive innovation and build a more inclusive future for the world of advertising. #adtech #womeninadtech #proximic
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The conference season fun continues into October! Proximic by Comscore will be on stage and in attendance at Advertising Week New York in just a few weeks. Grab time with us, we’d love to connect! ➡ https://lnkd.in/e7DYUSdM
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📣 Join us next week at AdExchanger's Programmatic IO in NYC on September 25th as our Global Commercial Lead, Angela Bianco Rodriguez, teams up with Butler/Till's Chief Strategy Officer, Scott Ensign, for their session, “Privacy Meets Precision: Mastering Targeted Advertising in a Privacy-First World.” Click here to book a meeting with the Proximic team to chat further about the evolving landscape of targeted advertising ➡ https://lnkd.in/eN_9uCbX