Our annual State of Programmatic report is now live! Download it today: https://lnkd.in/enzgyAP9 This exclusive report details the top programmatic trends to be expected from advertisers in 2024. Report insights include: 📈 Media channel winners & losers 🍪 Signal loss preparedness 🧠 Impacts of artificial intelligence #programmaticadvertising #ctvadvertising #cookielessfuture #contextualadvertising #programmatic #contextual #ai #aiadvertising
Proximic by Comscore
Advertising Services
New York, NY 861 followers
Your privacy-resilient audience partner.
About us
Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) is a leader in programmatic targeting. Powered by Comscore’s trusted datasets and the industry’s leading natural language processing contextual engine, Proximic by Comscore enables media buyers and sellers to maximize the scale and performance of their campaigns. Through an innovative suite of ID-free audience and contextual targeting segments Proximic by Comscore supports the evolution of the programmatic ecosystem, enabling clients and partners to continue executing impactful advertising strategies. To learn more please visit https://www.proximic.com.
- Website
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https://www.proximic.com
External link for Proximic by Comscore
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2023
- Specialties
- Digital Marketing, Machine Learning, Artificial Intelligence, Programmatic Targeting, Predictive Targeting, Contextual Intelligence, Privacy-Forward Marketing, Media Buying, Media Selling, Identity, and Audiences
Locations
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Primary
New York, NY, US
Employees at Proximic by Comscore
Updates
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In a new article from AdExchanger, Proximic by Comscore's Rachel (Eisenberg) Gantz explains the importance of thinking about privacy regulations separate from cookie-deprecation and emphasized the urgency of proactively adopting a future-proof privacy strategy when it comes to digital advertising. Yesterday's news from Google is yet another reminder that the advertising industry should remain focused on what can be controlled — and that is innovating to create solutions that protect consumer privacy. "Don't look at other tech platforms. Instead, advertisers need to set their own pace to keep up with the rapidly shifting climate around privacy", Rachel explains. Read the full article: https://lnkd.in/e77CSZr5
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Wondering where the Proximic team has ~bean~ lately? The Windy City of course🌪 🌆! Our Proximic by Comscore leadership team gathered in Chicago this week for an inspiring strategy offsite. Over the last 3 days, the team was steadfastly focused on plans to advance innovation for our privacy-centric, ID-free targeting to ensure superior outcomes for brands and publishers as the industry evolves. Huge thanks to our friends and partners 🤝 at Basis Technologies for letting us hang in their awesome office space! #comscore #contextual #AI #programmatic
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At Proximic by Comscore, we believe in being proactive, not reactive. With signal loss already wreaking havoc on targeting scale, waiting for cookie deprecation is not an option! Our ID-free audience solutions are designed to help you navigate the future of digital advertising without relying on cookies. Learn more about how we can future-proof your strategies today: https://lnkd.in/eYDe2F3s #Programmatic #cookiedeprecation #contextualtargeting
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Happy 25th anniversary Comscore 🎉! Check out this profile on Proximic by Comscore's Angela Bianco Rodriguez. We're so lucky to have you with us!
As we continue to highlight some of our longest serving employees ✨ today’s spotlight is on Angela Bianco Rodriguez, the Global Head of Sales for Proximic by Comscore. She cites the ever-changing media landscape as one of the qualities she loves about working at Comscore, Inc. Swipe through our interview with Angela to read more in this series celebrating our people during Comscore's 25th anniversary. #mediameasurement #modernmedia #adtech #comscore
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At Proximic by Comscore we're honored to be such a unique part of Comscore, Inc.'s 25 year history. Check out what our CEO Jon Carpenter has to say about how we're looking ahead to solve the most complex challenges in modern media. Cheers to the next 25! 🎉
Comscore, Inc. is celebrating its 25th anniversary throughout July! We’ll be sharing insights and events marking our journey as an innovator in measurement since the summer of 1999. Our thanks first and foremost goes to our clients, partners and friends 🙏 for their collaboration throughout the years. Read the message from our Chief Executive Officer, Jon Carpenter, at this link ➡ https://lnkd.in/em5UYcfP #mediameasurement #adtech #crossplatform #comscore
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We're thrilled to announce that Proximic by Comscore's industry-exclusive Legal Drinking Age (LDA) 🍻 targeting is now available for activation across CTV! Our innovative LDA solutions empower advertisers and publishers in age-restricted industries to overcome targeting challenges while maximizing campaign reach and effectiveness. Check out our latest blog post to learn more about how Comscore, Inc.'s LDA targeting and measurement solutions can help you reach your ideal audience effectively across platforms: https://lnkd.in/grcYAR82 Contact us to learn more about how Proximic can drive your campaign success: https://lnkd.in/g4JHQQbY #programmatictargeting #legaldrinkingage #alcoholads #CTV
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Have you ever spent hours putting together the perfect campaign only to realize your audience has no scale? Or maybe it has scale but isn’t actually reaching who you intended? 🙃 Proximic by Comscore's ID-free Predictive Audiences can help. With an average of 96% of incremental reach compared to ID-based solutions and an in-target accuracy rate of over 84% (without IDs! 🤯), it’s no wonder more than 5,000 advertisers rely on Proximic's Predictive Audiences. Are you ready to elevate your audience targeting strategy and actually reach your target audience? Contact us today to discover how our ID-free Predictive Audiences can help you achieve and exceed your targeting goals ⤵ https://lnkd.in/dSZaQQju #programmatic #audiencetargeting #contextual #AI
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Proximic by Comscore reposted this
Thank you Cannes! 🇫🇷 What an inspiring week, as the world’s leading marketers came together to discuss the next wave of change and the constants of connection, creativity and consumers. Whether you were there for the ad tech side or the ad creative side of the beach ☀ we hope you crossed paths with the team from Comscore, Inc. including Steve Bagdasarian, Rachel (Eisenberg) Gantz and Angela Bianco Rodriguez who joined panel discussions and shared our latest news such as growing partnerships with Anzu.io, Kochava, Uber and Yahoo. If we didn’t catch you at #CannesLions2024, use this link to connect with us 👉 https://lnkd.in/e2YKg3uW #mediameasurement #adtech #comscore #cannes Melinda Gladnick Sam Marc Tara Gotch Joe Macaulay Brad Feinberg Samantha Avivi Proximic by Comscore
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Under the sunny skies of Cannes, Proximic by Comscore's Rachel (Eisenberg) Gantz lit up the stage at YieldMo's Idea Exchange moderating the insightful panel: Beyond Clicks and Views: AI-Driven Audience Insights for Creative Excellence. The session unpacked how generative AI transcends traditional metrics by providing deep audience insights that enhance creative development. A big thank you to Yieldmo for hosting, the other amazing panelists and everyone who attended! Caroline Yap, Victoria Milo, Glenn Fishback, Alex Johnston #cannes #AI #programmatic
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