Protelicious Corp

Protelicious Corp

Food and Beverage Manufacturing

Gourmet functional foods, with the highest quality protein, for science-backed foundational health and beauty benefits.

About us

Protelicious Corp., a US-based French-inspired functional food tech company, redefines nutrition by blending gourmet taste with science-backed health benefits. Its goal is to empower health-conscious urbanites to optimize performance, beauty, and longevity with simplicity and pleasure. Founded by CEO Sheila Partrat and co-founder Dr. Jean Francois Lesgards, our products originate from our signature whey protein concentrate. Thanks to Dr. Lesgards' expertise in nutrition, health, and inflammatory diseases, our products offer exceptional taste and health be. Our flagship product, Indulgently Good to You Ice Cream, Parad'Ice by Protelicious stands alone in the category. Thanks to proprietary formulation and process, following 18 months of R&D, Parad'Ice is a gourmet ice cream that's actually good for you. Launched early summer of 2023, Parad’Ice answers the unmet needs of the taste and health-conscious who don’t want to compromise on either side. Known for higher-value shopping baskets and being less sensitive to inflation, these consumers invest in themselves. Decadently gourmet, with zero added sugar and an unmatched amount of high-quality protein per serving, diabetic, and keto-friendly, Parad'Ice is positioned to take a bite out of both the premium and better-for-you segments within the 18B USD US Ice cream market. Protelicious had expanded naturally with an omnichannel distribution model following the launch in Hong Kong in 2017 when Sheila was living there, then to France, and then to the USA in 2022. Parad’Ice, only available in the US, expands through premium retail and B2B, while our Signature whey Protein concentrate line expands to B2B Food and beverage operations. Driven by a team of mission-driven entrepreneurs, scientists, tech experts, and chefs, Protelicious combines decades of global experience in production, distribution, biochemistry, business development, and marketing to deliver science-backed health-building foods with every delicious bite.

Website
https://www.protelicious.com
Industry
Food and Beverage Manufacturing
Company size
11-50 employees
Headquarters
New York
Type
Privately Held
Founded
2017
Specialties
Protein Powder, Protein, Gourmet Whey Protein, Gourmet, Smoothies, Research-backed, Functional Food, Science Backed Health Benefits, Gourmet Enjoyment, and Measurable Impact

Locations

Employees at Protelicious Corp

Updates

  • View organization page for Protelicious Corp , graphic

    231 followers

    Great News! US Trade news is now covering the FDA's proposed mandate for front-of-pack labeling on added sugars, another big step toward promoting healthier food choices. Check out this article from @Supermarket Spectator https://lnkd.in/dcaGv4bE What does this have to do with Protelicious, a food tech bringing to market gourmet functional foods, with the highest quality protein? It's simple! We live in a world dominated by added sugar, with proportionally less daily quality protein (undamaged, absorbable, and complete). This imbalance negatively impacts health, driving sugar cravings, related issues, and inflammatory diseases. At Protelicious, we're all about flipping the ratio—increasing daily quality protein, which naturally reduces sugar cravings. We fully support this front-of-pack initiative as it aligns with our commitment to transparency and health-conscious indulgence. As the FDA pushes for clearer labeling, we're proud to be ahead of the curve 💡 with added sugar & grams of protein featured on the front of the package on our Parad'Ice by Protelicious single-serves sold in-room at Equinox Hotels . We're excited to see this shift in the industry and remain dedicated to offering products that prioritize your well-being without sacrificing taste or enjoyment.

    FDA to mandate front-of-pack labeling for added sugars

    FDA to mandate front-of-pack labeling for added sugars

    supermarketperimeter.com

  • View organization page for Protelicious Corp , graphic

    231 followers

    🌟 Exciting News at Protelicious! 🌟 I am thrilled to announce that Laurence Mittelbronn has joined the Protelicious family as our new Global Market Growth & Advisory Board Member! 🎉. In an offline world, what joy and fun to meet face to face at the Fancy Food Show in NYC. Laurence has a deep expertise in F&B in particular in Food Services and Hospitality, and was previously head of procurement for a leading global contract catering company and premium hotel group. I discovered in the few days together that Laurence leads with a strong head and a big heart, and brings a highly appreciated dynamic and positive attitude along with a wealth of experience and an impressive track record in market expansion and strategic advisory. Her expertise will be invaluable as we continue to innovate and grow in the functional food industry. Thank you to Nicolas Nemeth, our wonderful Head of USA Growth and Financial Advisor, for the intro to Laurence. Your instincts are as sharp as your business acumen. In Laurence Mittelbronn's words, we are all looking forward to doing some great work all together. #FoodAndBeverage #BusinessGrowth #FunctionalFood #ProteliciousTeam

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  • View organization page for Protelicious Corp , graphic

    231 followers

    INDUSTRY NEWS - Is sugar the new cigarette? Why you may see new warning labels on front-of-package labelling At Protelicious, we're watching this space carefully and want to make sure we flag up for those concerned about the evolving legal environment around front-of-package labelling, highlighting those metrics that make such a difference to our health. Excess added sugar is a major health risk. “The average North American consumes more than 100 pounds of sugar every year — three times the recommended amount. Citing potentially harmful effects, some public health officials want to see warning labels on foods that contain high levels of the sweet ingredient, similar to ones from the surgeon general on a pack of cigarettes.” NBC’s Vicky Nguyen reports for TODAY, June 6th. Protelicious is here to help those who want to kick the habit deliciously by naturally reducing the damaging effects of excess added sugar, reducing cravings & promoting satiation. https://lnkd.in/eNpzKUX9 #WarningLabels #ExcessSugar #PublicHealth #FoodIndustry #NutritionLabels #FoodRegulation #Protelicious

    Is sugar the new cigarettes? Why you may see new warning labels

    Is sugar the new cigarettes? Why you may see new warning labels

    today.com

  • View organization page for Protelicious Corp , graphic

    231 followers

    Thank you, Steve Turk, for the insightful interview and for sharing the story for the first time within the hospitality community—of how Parad'Ice, a unique gourmet ice cream that is actually good for you, was created. Gratitude for team perseverance and collaboration.

    View organization page for The Hospitality Mentor, graphic

    4,958 followers

    We are excited to share our latest feature on Elevating Hospitality, where we dive into the inspiring journey of Sheila Partrat (BSc (FSc), MA), CEO and Founder of Protelicious Corp Discover how Sheila combined her passion for gourmet food and health to create Parad'ICE, a revolutionary high-protein ice cream that promises indulgence without sacrificing nutrition. From overcoming significant challenges to delivering a product that stands out with its high-quality ingredients and exceptional taste, Sheila’s story is one of vision, resilience, and innovation. If you're passionate about food and the magic of marrying taste with health benefits, this is a must-read! 💪❤️ Read the full article here: https://lnkd.in/eN4SrQ5d #Hospitality #Innovation #GourmetFood #HealthyEating #ParadICE #ElevatingHospitality #FoodIndustry #Health #IndulgenceWithoutCompromise

    Elevating Hospitality: Introducing Parad'ICE — Hospitality Mentor

    Elevating Hospitality: Introducing Parad'ICE — Hospitality Mentor

    thehospitalitymentor.com

  • View organization page for Protelicious Corp , graphic

    231 followers

    There are moments in a company's life that stand out. This would be one of them! We are thrilled to announce that we are now an official supplier to the iconic Equinox Hotel in NYC. Being chosen as a supplier to Equinox Hotel is truly an honor. It reflects our commitment to quality ingredients and promoting a lifestyle of empowerment and well-being. Just like Equinox, Protelicious believes in indulging today to build and safeguard tomorrow. Yes! empowered healthspan, beauty, and performance can be built at the altar of great-tasting food! 😋 We're excited to offer Equinox guests the benefits of our uniquely gourmet and indulgently good-to-you ice cream, Parad'ice by Protelicious. Here's to the beginning of a values-aligned partnership that will enhance the experience of all the wonderful guests in the Equinox environment. #Protelicious #ParadIce #EquinoxHotel #QualityIngredients #Empowerment #Wellness #Gratitude

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  • View organization page for Protelicious Corp , graphic

    231 followers

    🍦 Explore the latest R&D breakthroughs in the F&B industry! Discover key insights into evolving ice cream trends and how they impact consumer preferences. Learn how our product can meet evolving consumer demands while offering functional health benefits and a taste of delightfulness. Ice cream brands need to innovate to meet evolving consumer demands while staying true to the comforting nature of the product. Parad'Ice from Protelicious aligns with these trends by offering an innovative, gourmet ice cream that prioritizes health and deliciousness. With 34 grams of quality protein per pint and 0 added sugar, Parad'Ice is keto & diabetic-friendly, allowing consumers to indulge without compromise. Satisfy your cravings with an ice cream that not only delights the palate but also offers functional health benefits. https://lnkd.in/enYbNcz5  #FoodandBeverage #IceCreamTrends #FoodInnovation #HealthyIndulgence

    Is Ice Cream Stepping Out Of Its Comfort Zone? | Mintel

    Is Ice Cream Stepping Out Of Its Comfort Zone? | Mintel

    mintel.com

  • View organization page for Protelicious Corp , graphic

    231 followers

    Amidst the intense R&D for our Parad'Ice Ice cream, I learned the importance of establishing core values early. Coached by the unequalled Alice Lopin, I initially struggled to prioritize values amid pressing demands. However, recognizing their importance for scalability, I listened to Alice and embraced collaboration and empowerment as two initial key values. 🤝 A way down the line, our successful R&D journey led to unique intellectual property, then we solidified branding. As our team expanded remotely, however, we faced challenges in clarity of responsibilities. Returning to our values, our digital leaders proactively addressed this, delineating clear ownership zones. This empowered the digital team and relieved the marketing group, fostering positive energy and clarity throughout the company. The importance of aligning actions with values early was a big learning for me. The result was a more collaborative culture a bit like a silent operating system. Without this early groundwork, our journey might not have been as positive. Grateful to Alice Lopin for insisting on the importance of values early on; I wanted to pay it forward and share, in case it can serve as a check and balance to the thought "but I don't have time for this now!!" Which most of us probably share! #ValuesInAction #Empowerment #Collaboration #OrganizationalCulture

  • View organization page for Protelicious Corp , graphic

    231 followers

    ✨Exciting Announcement! ✨ I'm thrilled to extend a warm welcome to Nicolas Nemeth, our newest partner & strategic advisor addition to the Protelicious team! 🚀 Nicolas joins us as a part-time partner & strategic advisor to help lead our B2B initiatives across the USA in the launch of our groundbreaking Parad'Ice ice cream, as well as our fundraising efforts. With his rich background as a native French business leader with over 15 years of experience in the vibrant New York City landscape, Nicolas embodies Protelicious's deep bi-cultural roots. His journey, spanning from investment banking to remarkable & successful entrepreneurship, brings a wealth of expertise and skills to our table. We're excited to leverage Nicolas's unique perspective and drive as we continue to expand our horizons and create meaningful connections in the industry. Welcome aboard, Nicolas #NewTeamMember #BusinessDevelopment #Protelicious #ParadIce

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  • View organization page for Protelicious Corp , graphic

    231 followers

    We all have faced ups and downs along our road, are animated by our own drive, and live within a relatively similar pallet of emotions even though we express them differently. We all learn from our own mistakes and each other - God knows that's my daily routine. Thank you Ben Weiss for inviting me to share why I am so driven to associate what has been divorced for too long - the worlds of delicious food and foundational science-backed health benefits. One of the key outcomes has been our groundbreaking gourmet and good-for-you Ice Cream - Parad'Ice by Protelicious. Discover why "protein does not equal protein" and the 4 years of ups and downs to "crack the code" of gourmet ice cream actually good for you! Thank you Ben Weiss. https://lnkd.in/dWjBed2w

    ‎Legends N Leaders: Sheila Partrat, CEO of Protelicious, on reinventing ice cream healthy & why its serving in Equinox! on Apple Podcasts

    ‎Legends N Leaders: Sheila Partrat, CEO of Protelicious, on reinventing ice cream healthy & why its serving in Equinox! on Apple Podcasts

    podcasts.apple.com

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