PROI Worldwide

The #PROISummit Film Festival celebrated six films from our agencies worldwide. Partners voted Be—it Agency’s film as the best in the show. The winning video tells the story of a Ukrainian man who went to defend Ukraine in Feb, 2024. Tragically, he was seriously harmed while in service, and thanks to the campaign, he received his first mechanical prostheses for both his arms last autumn. Accepting the award on behalf of the creative team is Nataliia Popovych, Be-it Founder, featured from left to right, Arwa Husain, Adfactors PR, and Mark Pogachefsky, MPRM Communications PROI Film Festival Committee members.

#PROISummit #AIPanel Takeaways Agency leaders should think through 3 levels of #AI: (1) Ground level, A.I. embedded into the tools we use (2) Purposeful pilots, new trials of A.I. (3) Top level, think as big as you can. And if you’re serious about A.I., hire someone dedicated to new exploration. Moderated by Chris Dodds, Icon Agency Panelists: Adolfo Corujo, LLYC Carla Piqué Montaner, ATREVIA Amy Binder, RF|Binder Anne Green, G&S Business Communications

The #PROI Summit always celebrates our partner’s great work. In THE RISE by fischerAppelt & PUK, the agencies created the first real estate company profiting from rising sea levels, forcing a conversation about climate change. https://lnkd.in/gfuJSPCK

We’re formally welcoming our eight new partners to PROI at the #PROISummit. Welcome DPR GROUP, Adfactors PR Lanka, Simplicity Agency, Wilbron Inc. , MINERBA Corporate Communication, and Rice Communications!

“Brazil needs to be the country of today. The future is now in Brazil.” Marcelo Abud, CEO, Citrosuco. Our #PROISummit kicks off with a panel discussion on Brazil hosted by Ciro Dias Reis of Imagem Corporativa

Many thanks to the enthusiastic vision of the #PROI Board for their dedication to furthering the goals of the largest network of independent communications agencies. Pictured here at the start of the #PROISummit, kicking it off with the Quarterly Board Meeting in Rio de Janeiro, Brazil. From left to right: Global Chair - Jeff Lambert, Lambert EMEA Co-Chair - Tobias M., Klenk & Hoursch AG EMEA Co-Chair - Rebecca Mayo MCIPR, Lansons | Team Farner Americas Co-Chair - Ramonna Robinson, GFM|CenterTable Americas Co-Chair - Julie Colehour, C C | All About the Good Incoming Global Chair - Angela Scaffidi, SenateSHJ APAC Co-Chair - Arwa Husain, Adfactors PR Outgoing EMEA Co-Chair - Nicola Nel PROI Director of Global Recruitment - Jean-Leopold Schuybroek APAC Co-Chair - Philippa Honner, Philippa Honner PROI Global Managing Director - Jeff Altheide

#PROI EMEA Hosts A.I. Summit, March 13-15, 2024 in Berlin, Germany. 35 #Tech and #AI #experts from PROI #EMEA agencies will meet for a 2 day Summit loaded with information, best practices and inspiration on why, and how-to implement AI into communication firms. In line with the PROI-way, all session are interactive rather then presentations, where participants will gain the most possible value. A big big THANK YOU to fischerAppelt for hosting this meeting! A round of applause and gratitude to the agenda team: Dirk Aarts, Rebecca Rico Irwin, Klaudia Chmielecka, Dávid Benedig, David Rowson, Jakub Hrabovsky and Jonny Böhm.

Wilbron Inc. Joins PROI Worldwide Wilbron Deepens Purpose-Driven Business Perspectives in Global Agency Network Wilbron, based in Birmingham, Alabama, has been elected to partner with PROI Worldwide, a leading global consortium of entrepreneurial communications agencies with 90 partners in 65 countries. “Our agency is committed to work that uplifts communities, promotes ethical business practices, and positively changes the lives of ordinary people,” said Brandon Wilson, APR, Fellow PRSA, President and CEO of Wilbron. “By sharing wisdom and experience with other agency owners around the world we can better grow and scale up the impact we can have in the future.” Jeff Lambert, Global Chair of PROI Worldwide and Chair of U.S.-based Lambert Global, stated, “Wilbron has a unique focus and skill set that will complement the resources throughout our network. With agencies in more than 65 countries, geographic and cultural diversity is a big part of our story, but diversity of experience, perspective, and program strategies is equally important in the complicated world we all face today.” Since 2006, Wilbron’s “FOR GOOD” mission has guided the agency’s client work and measured success by the positive impact delivered in the lives of those they touch. Building on early work as a management consultancy for college presidents, the agency today delivers public relations and communications services for clients in healthcare, education, and financial services. PROI Worldwide encompasses 90 PR and communications businesses in 165 cities and 65 countries. Lambert said, individually, they are proven leaders in their home markets. Collectively, the PROI partners represent more than US$1.128 billion in revenue and 8,800 employees. Thousands of clients, including dozens of Fortune 500 companies, trust PROI partners in one or more countries and regions around the world.

Great insights on communicating about #ESG from PROI’s agency leaders during our recent webinar – ESG: Taking Root or on Fire? Hosted by Dave Armon, 3BL, the webinar explored a range of critical issues that reinforced how and why ESG is driving today’s business agenda globally. Special thanks to PROI Partners Ted Deutsch, Taft Communications; Amy Binder, RF|Binder; Ciro Dias Reis, Imagem Corporativa; Baaba Cofie Mahogany Consult; Josh Dowse SenateSHJ; and Sam Sharpe Lansons | Team Farner #pr #communications #sustainability #CSR View the full webinar here> https://lnkd.in/dHftaasS

Argentina-based MINERBA Corporate Communication Joins PROI Worldwide. The Corporate Communications Agency Deepens South American Presence of Global Network.   MINERBA Comunicacion Corporativa, headquartered in Buenos Aires, Argentina, has been elected to partnership in PROI Worldwide, a leading global consortium of entrepreneurial communications agencies with 90 partners in 65 countries.   “After 15 years of leading corporate communications in Argentina, we founded MINERBA in 2013 to provide an innovative array of services driven by qualified teams of bilingual, multidisciplinary professionals,” said Patricia Santa Marina, CEO & Founder, MINERBA. “We are excited to join PROI and be part of a growing community based on mutual collaboration with partners who share a similar business vision.”   Jeff Lambert, Global Chair of PROI Worldwide and Chair of U.S.-based Lambert Global stated, “MINERBA has a strong reputation as a full-service corporate communications agency with a leadership team that has deep experience developing successful communications programs in varied industries throughout Argentina and Latin America. We eagerly welcome them into the PROI Partnership of agencies as an outstanding addition to our South American presence.”   MINERBA’s highly skilled teams are composed of professionals from eight nationalities and diverse backgrounds, including communication and marketing specialists; political scientists; sociologists; linguists; lawyers; psychologists; and journalists. This collective expertise enriches its strategic approach and allows the agency to tackle multifaceted challenges effectively.         PROI Worldwide encompasses 90 PR and communications businesses in 165 cities and 65 countries. Lambert said, individually, they are proven leaders in their home markets. Collectively, the PROI partners represent more than US$1.128 billion in revenue and 8,800 employees. Thousands of clients, including dozens of Fortune 500 companies, trust PROI partners in one or more countries and regions around the world. About MINERBA Comunicacion Corporativa MINERBA is a full-service, corporate communications agency headquartered in Buenos Aires, Argentina, which operates locally in Boliva, Chile, Mexico, Paraguay and Uruguay. Capabilities include crisis and issues management; corporate reputation; internal communications; political and economic reports; public affairs; influencer relations; focus groups; and other services. Client experience spans consumer, B2B, corporate and technology companies. The firm wholeheartedly embraces the mantra “Go the Extra Mile” as its guiding principle for an unwavering commitment to delivering exceptional results and exceeding clients’ expectations. The agency was named after the Roman goddess of intelligence and strategy, Minerva, incorporating B for Buenos Aires, its operational center.