Profitero

Ready to dive into a sea of inspiration? 🏄♂️🏖️ Our latest series is the ultimate summer splash, designed to fuel your curiosity and ignite your passion. From sizzling insights to expert advice, we've got a wave of content rolling your way. 🌊✨ Introducing Profitero’s BRAVE COMMERCE Live summer rewind series. We’ll spend the next couple of weeks replaying learnings from industry leaders at Colgate-Palmolive, Coty, Kraft Heinz, Microsoft, Nestlé, Pernod Ricard, and many more. Stay tuned for more industry trends, inspiring stories, and innovative strategies that will help you stay ahead in your field. 📈 ☀️BRAVE COMMERCE Live Summer Rewind ⏪ Series: https://lnkd.in/eZbe_U3u #BRAVECOMMERCE #eCommerce #MarketingInsights #MarketingStrategies #Profitero

🔎 Understanding eCommerce data can be challenging for different roles. That's where Ask Profitero steps in – our AI-powered assistant designed to provide tailored insights to everyone. For finance teams, ensuring strategic application of price is critical to protect profitability. With Ask Profitero, finance teams can efficiently compare and track pricing against competitors, streamlining reporting processes. 💡 Here is a sample query to run using Ask Profitero: What is the average price of my brand’s products at Walmart this month? Curious about how Ask Profitero can benefit other roles too? From Sales Managers to Supply Chain teams, each persona can leverage the power of Ask Profitero. Check out our latest blog for suggested queries: https://lnkd.in/eTvSbJec

With #FourthofJuly celebrations only a week away, many consumers will have started their preparations: 🛋 Cleaning up ahead of friends and family visiting 🇺🇸 Putting up patriotic bunting, flags and banners 🐶 Planning party outfits for themselves (and their pets) 🌭 Stocking up the fridge with grilling essentials But how should brands prepare to capitalize on the $10bn consumers expect to spend during the #holiday? One of the fundamentals of getting consumers to put your products in their basket online is appearing on page 1 of search. One of the challenges brands have to overcome is that page 1 isn’t static. In fact, at #Walmart, 1 in 4 products fell off page 1 search for “beer” in the last week. With Profitero, you have the tools in place to help you navigate these challenges. Connect with a #digitalshelf expert today to learn more about supercharging your search strategy: https://lnkd.in/eP8fpYPj #ecommerce #analytics #retailer #search

On any given day, 1 in 5 products are out of stock (OOS) on #Amazon. But during major shopping events, like #PrimeDay, that number jumps to 1 in 3! 🤯 When the stakes are this high, it's crucial to have the right automations in place. Profitero's Shelf Intelligent Media, integrated with Pacvue and Skai, allows you to automatically adjust your brand's bids if you or your competitor is OOS. Learn how to optimize your retail media ROI, combat OOS, and boost performance this Prime Day here: https://lnkd.in/esJXzm2t. #primeday #ai #automation #digitalshelf #ecommerce

🌟 Did you know that only 2% of an average brand’s portfolio on #Amazon meets all the recommended category benchmarks for the PDP, and just 1% meet all benchmarks at #Walmart? 🛒 🔍 According to Profitero’s latest research, many brands are still leaving money on the table when it comes to meeting best-in-class content. One size doesn’t fit all – brands should focus on getting more products to the benchmark level. 📈 💡 Download our brand new report to learn about the proven scientific formula and set of objective-based benchmarks for maximizing content performance on the digital shelf: https://lnkd.in/gx6aUs3J

🎥 Lights, Camera, Acceleration: The Sequel! Thank you to everyone who joined us at a packed Commerce Innovators Forum in London yesterday for an afternoon of shared learning, inspiration and commerce connections. Chief Product Officer Eric Bosco showcased how Profitero is evolving our new product innovations such as Shelf Intelligent Media, Ask Profitero and Autopilot, while a stellar line-up of speakers discussed how to accelerate both Amazon and omnichannel growth 🚀. A massive thanks to our speakers who shared their incredible experience and insights with us: Charlotte B. from ADM, Charlotte Myles from BIC, Martin Heubel from Consulterce, JEAN PHILIPPE NIER from Kraft Heinz, Mark Boston from the LEGO Group, Megan Harbold from Skai, and Philip Tweed from WD-40 Company 🔥. Stay tuned for the highlights from the sessions coming soon! #digitalshelf #innovation #acceleration

🎧 Audio is more than just background noise—it's integral to how we connect with consumers across various touchpoints. Whether in the car, on the train, or at home, audio shapes the shopping journey in profound ways. 🛍 Profitero President Sarah Hofstetter had a fantastic time discussing the evolving role of audio in shopper & retail media at Cannes Lions International Festival of Creativity! 🌟 The intimate breakfast session, hosted by Spotify, explored innovative strategies designed around consumer behaviors. Sarah, alongside leaders from MikMak, Colgate-Palmolive, and Spotify uncovered new insights on media planning and budgeting in the retail landscape. 📈 Learn more about Profitero and how we're using consumer insights to power ecommerce success: https://lnkd.in/eP8fpYPj #RetailMedia #ShopperJourney #AudioStrategy #ConsumerBehavior #IndustryInsights

UK inflation has finally hit the Bank of England’s target rate of 2% 📉. However, given the economic challenges over the past few years, it will be a while before consumers stop feeling the pinch. For many CPG brands, a topic that goes hand in hand with inflation is Private Label and the increased threat they feel from consumers trading down. But has the Private Label bubble in the UK burst? We often see Private Label having an unfair share of search online compared to what you’d expect in store, but looking at YoY trends for May, there is evidence that this might be lessening, with some UK grocers taking up slightly less page 1 space compared to last year. The retailer that bucks that trend is Waitrose, which has seen Private Label share of page 1 increase by 4% on average for the keywords we studied. It says something about the continued pressures consumers are facing if even the relatively affluent Waitrose shoppers are looking for ‘essentials’ ranges when doing their weekly shop 😓 Another thing that's clear from looking at the data is that the size of the Private Label threat is nuanced not just by retailer, but by category too. For example, Morrison’s share of the “Toilet Paper” keyword is down 23ppts, but Tesco’s share is up 7ppts. Various other examples of this are highlighted in the graphic below. To untangle this and know where to focus your attention, you need a partner with easy to use data and subject matter expertise 🧠. Profitero’s digital shelf analytics can help you understand the true size and impact of your Private Label problem, and our advisory team can develop strategies and playbooks with you to mitigate it 📋. For more information on all this, plus how our AI powered Ask Profitero solution can help you get insights on Private Label in a few clicks, reach out for a demo https://lnkd.in/eWNm6Pmh

The omnichannel revolution 🚀 has unlocked a wealth of data; however, having the right data is only half the battle. 👥 Whether you’re in sales, marketing, supply chain, or finance, Ask Profitero tailors its responses to your specific needs. It offers both granular details and high-level summaries, plus, shares the steps and reasoning behind every answer, so there’s no guesswork. Dive into our latest blog to see suggested queries for different roles and start democratizing data faster. Click here to learn more ➡ https://lnkd.in/eTvSbJec

Catch our own Andrew Pearl on #RetailMediaThursdays! Learn how Profitero and Skai are transforming ecommerce with digital shelf data and smarter media spend.