Profitero

Are you ready to spark transformation in your org with the use of #AI? 🤖🌐We’re back with the BRAVE COMMERCE Live Summer Rewind Series– dive into these sessions to ignite change: 🕶️ Check out The M(AI)TRIX, led by firstmovr, to learn how leading brands and retailers harness artificial intelligence in their commerce and customer engagement strategies. Leave with a framework to map current AI solutions to use cases to better distinguish between who does what and map gaps vs needs. Plus hear AI use cases from Meta, Microsoft & Profitero. 🤖 In Vizit’s session “From Compliance to Effectiveness” Church & Dwight Co., Inc. shares firsthand how they optimize their content for conversion by leveraging AI and insights to test & learn for superior performance. Catch the content wave all summer long 🏄 https://lnkd.in/gSxds8SZ #eCommerce #Ai #contenteffectiveness # #MarketingInsights #MarketingStrategies #Profitero #BRAVECOMMERCE

Brand budgets might be tight, but retail media growth has been relentless: last year, 1 in 2 brands told us they anticipated budget increases for retail media in 2024. 🚀 Are further budget increases on the cards for 2025? You can help shape the 8th consecutive edition of our definitive eCommerce organizational benchmark study by taking our survey at the link below. 👇 🌟 Completing the survey will get you a full copy of the report this fall! https://lnkd.in/epqG588S #retailmedia #eCommerce #benchmarks

🌟 Is your digital commerce strategy tapping into #AI's full potential? 🤝 Meet the AI Commerce Collective, brought to you by an ecosystem of partners – Profitero, Vizit, firstmovr, MikMak, and Salsify. Join our webinar, The AI Playbook for Digital Commerce, from 12:00 - 2:00 PM ET tomorrow, July 24th, to: ✍️ Gain exclusive access to real-life examples and expert tips for integrating AI solutions across your commerce tech stack. 🗣️ Hear firsthand how an integrated system can maximize resources and drive growth. 🏆 Discover how brands are leveraging our AI tools to enhance content, optimize performance, and democratize data across their organizations. Secure your spot today and accelerate your digital commerce journey! 🚀💡  Register Now: https://lnkd.in/eKacAWG7

Getting an accurate view of the market is the bedrock of digital shelf success. 🪨 At Profitero, being the # 1 digital shelf provider is a responsibility we take seriously. That means daily, full-category coverage across 1200 retailers globally, empowering brands to take informed actions that drive growth. Book a free demo and learn why we're trusted by 4k brands as their end-to-end system for commerce acceleration ➡ https://lnkd.in/eP8fpYPj

📊 With so many available digital shelf metrics and actions to take, how do brands narrow down a winning model for omnichannel success? Andrew Pearl tackles this challenge in the newest installment of our omnichannel analytics series, which features: 🌟 Valuable insights from Boris Rütten, Head of Global eCommerce at Henkel 🌟 Two brand-new frameworks for digital shelf & retail media analytics 🌟 Maturity-based approaches for adopting omnichannel data Click below to read more! 👇 https://lnkd.in/e5F9BkWJ #omnichannel #eCommerce #digitalshelf #retailmedia

Ready to harness the power of AI for your brand's success? 📈 Join Profitero at The AI Playbook for Digital Commerce Virtual Session on July 24, hosted by the AI Commerce Collective. Discover actionable insights from industry leaders at Vizit, firstmovr, MikMak, and Salsify, as they reveal strategies to optimize your digital shelf performance. What you'll gain: ✅ Insights into evolving performance analytics ✅ Tips to prioritize and optimize content with AI ✅ Strategies to integrate AI seamlessly into your tech stack https://lnkd.in/eKacAWG7

Tell us about your JBPs! We’re taking notes. 🗒 Joint business plans are an essential part of omnichannel strategy, and our eCommerce organizational benchmark study has tracked the shift toward eComm-inclusive JBPs in recent years. 🤝 In fact, last year we saw a 75% increase in brands setting JBP goals to grow digital from the year prior. However, 40% of brands still do not include eComm in their JBP conversations, or do so, sparingly. 🫣 Our 8th edition this fall will provide the latest stats on how brands are thinking about JBPs - and you can secure a full copy of the upcoming report by weighing in! 📣 Take the survey here: https://lnkd.in/epqG588S

We’re used to other retailers like Walmart (US) or Argos (UK) competing with Amazon during Prime Day and usually they can get close to Amazon’s price, but rarely beat it 🥇 But what does rising competition from Temu and AliExpress mean for selling on Amazon? Are consumers now primed to expect even lower prices? More importantly, how do brands navigate this race to the bottom without sacrificing profitability? 📉 It’s no coincidence that Temu is having it’s own “Temu Week” this week, along with its own version of “lightning deals” ⚡that we’ve all come to associate with Amazon, with some of the prices like £/$7 for a Smart Watch on Temu driving their value perception. Whereas Amazon's Prime Day has focused heavily on personalisation over the past few years, tempting customers with deals that are bespoke to their browsing history. Though from what we can see, when it comes to a Prime Day staple like Air Fryers, it was still Amazon that had the lowest price. 🏆 But let’s put this into context, because sometimes these challenges may seem bigger than the reality. Amazon’s global GMV in 2023 was ~47x higher than Temu's (Statista, Chinatalk). If we were to translate that to a country’s GDP, Amazon is the USA 🇺🇲 and Temu is Sweden 🇸🇪 So whilst Temu is a hot topic in the industry, many brands might not be feeling any impact (yet). Winning big still means winning Amazon, and particularly riding the wave of big events like Prime Day and Cyber 5 If you’d like to hear more about how to win on Amazon and improve your profit 💰 margins, check out the recording from our recent Commerce Innovators Forum event with resident Amazon expert Martin Heubel https://lnkd.in/eHAFFe_3

💸 Brands have an Amazon-sized problem that’s costing them substantial revenue every day. Profitero has a proven solution. 👇 ❌ The problem: On average, 15% of a brand's product content & variations are listed incorrectly on Amazon, with some having over 50% of their content not matching their source of truth. Brands aren’t notified when their listings are affected, and each day the broken content stays up, conversion and sales suffer. 📉 ✅ The solution: Profitero Autopilot, an automated ticket management & revenue recovery tool that scans your Amazon portfolio regularly for content and catalog discrepancies. Autopilot generates tickets with Amazon and follows up until the issues are resolved. The results? We're not talking pennies here. For one brand, Autopilot boosted conversion 4.9 percentage points year-on-year and recovered enough sales to pay off their investment FIVE times over. 🤯 ➡ Schedule your FREE Autopilot audit today to see just how much Autopilot could be helping your brand: https://lnkd.in/ewxTSGDF #amazon #conversion #ecommerce

With Prime Day 2024 fast approaching, we've teamed up with resident expert Martin Heubel to see what we can learn by looking at how deals performed during Prime Day 2023. Here’s what we saw: 👀 1- Discounts on big ticket items are the most successful 💵 When we cut sales uplift by average selling price, it’s clear that there was a significantly higher uplift in big ticket items (>$/£100) across US & UK. According to Martin: “This indicates that customers delay purchases when deal events are around the corner. And supports critics who argue that Prime Day often fails to drive additional sales for brands. However, it also means that brands that don't participate could lose sales to their competitors, as shoppers expect discounts in the product category they are interested in. This creates an interesting dynamic, as non-participation can cost a brand sales, while participation challenges the incrementality of deal-driven revenues.” - Martin Heubel, Director & Founder, Consulterce Ltd. 2- Top sellers don't need large discounts 🥇 When we analyze top-selling products with significant value sales uplift, most deals had discounts below 20%. This suggests that popular products don't need large discounts to succeed. Winning Prime Day is not just about the 2-day event; it's about maintaining success year-round. That means: ⭐ Customers can purchase you (being in stock) ⭐ Customers can find you (being on page 1) ⭐ Customers have a good interaction with your brand (content excellence) 3- Higher discounts correlate with better sales performance 🚀 Not every brand can be a top seller year-round. For most brands seeking a boost during Prime Day, success hinges on offering big discounts, with the best performance coming from products discounted by 40% or more in the US and UK. But how do you determine the right discount level without sacrificing profitability? That's where Profitero comes in. With Profitero, you can access ASIN-level performance data (split by 1P and 3P) for your products and competitors, helping you understand how your pricing compares. Additionally, Profitero’s Shelf Intelligent Media with our partners Skai and Pacvue allows you to automatically adjust your retail media bids and take advantage of any price, stock or conversion issues your competitors face around big events. --- Ready to take your promo strategy to the next level? Schedule time with a digital shelf expert today: https://lnkd.in/eYmZDtmR