Profitero

🚀 Did you catch the fireside chat with Mike Black and Rob Gonzalez? If not, you’re in luck! 🎥 Watch the on-demand video now to uncover how AI and retail media are revolutionizing brand experiences—from automating content creation to optimizing your digital shelf and retail media spend. And, don’t miss out on exploring the powerful Profitero x Salsify partnership for additional resources to support your omnichannel growth! 💪✨ https://lnkd.in/e63jgPJ6

Vegas is calling for #Groceryshop2024! 🛒🌟 Our Profitero team will be there, and we’d love to connect. Whether you're ready to talk eCommerce trends or optimize your digital shelf strategy, let’s chat! Set up a time with us here 👉 https://lnkd.in/e6-brdFb

🌟 Your Next Opportunity Starts Here! 🌟 Join the exciting world of eCommerce innovation at Profitero, where we're shaping the future of omnichannel success. We're searching for passionate individuals ready to help top brands thrive and lead in this ever-evolving industry. A few roles we’re hiring for: ✨ Account Director (US) ✨ Product Marketing Associate (US) ✨ Account Manager (UK) ✨ Deployment Manager (UK) & many more! Explore all opportunities here: https://lnkd.in/eNSgTWHN #HiringNow #eCommerceJobs #JoinOurTeam

📢 Attention, Brands! Did you know? Over the past year, private label products have increased their share of page 1 search by an average of 40% across 9 CPG categories in the US, and by 11% across 6 CPG categories in the UK. If your brand is feeling the heat from private labels online, we’ve got the tactics you need to fight back. 💥 🔍 Check out our latest report to discover actionable strategies that will help you reclaim your share of the digital shelf. https://lnkd.in/ejHxWvvq

⭐ On your marks, get set, BAKE! 🍰  As "The Great British Bake Off" kicked off this week, the nation’s kitchens are buzzing with inspiration. But what’s everyone searching for to perfect their bakes? 📊 At Profitero, we investigated Amazon's ARA search rank data to uncover how UK shoppers are searching for food processors, a key tool in any baker's arsenal. And guess what? The searches are split evenly between branded and generic terms! 👀 Check out the word cloud below to see the top 25 most frequently searched terms last week– and which brand comes out on top. With Profitero’s data and expertise, brands can gain a competitive edge by identifying search trends early on and optimising their digital shelf strategies. By understanding whether consumers are searching for specific brands or generic terms, brands can tailor their product listings, improve SEO, and refine their advertising strategies to capture more visibility and drive conversions. Whether it’s boosting discoverability, improving content, or tracking the competition, Profitero’s digital shelf data is the secret ingredient that helps brands perfect their recipe for success on the world’s largest online marketplaces, like Amazon. Want to learn more? Let’s chat! https://lnkd.in/eWNm6Pmh #GreatBritishBakeOff #DigitalShelf #EcommerceInsights #FoodProcessors #Profitero #AmazonSearchData

📣 Digital Shelf Summit Europe takes place in just 2 weeks! Thank you to the 180 delegates that have now signed up! We look forward to seeing you all in London alongside The Digital Shelf Institute and our sponsors Salsify, Vizit, MikMak Pattern®, Sitation and firstmovr. Get ready for a jam packed agenda featuring: ✨Nicole Pilkington of Barilla Group ✨Andy Parker of Bayer ✨Ana Maria Guerra of Colgate-Palmolive ✨Dave Stamp of CVH Spirits ✨Lauren Livak Gilbert of The Digital Shelf Institute ✨Róisín Kelly of The Coca-Cola Company ✨Mert Damlapinar of ecommert® ✨Swagat Choudhury of Mars ✨Josh Clarkson of Mars ✨Dina Carai of Reckitt ✨Andrew Pearl of Profitero ✨Florian Clemens of Tesco Media and Insight Platform If you haven't got a ticket but still want to be part of the action, join the wait list 👉 https://lnkd.in/ek3pNiwR #digitalshelf #omnichannel #commerce #DSSLondon

🎉 Congratulations to Sarah Hofstetter, Rachel Tipograph, and the entire BRAVE COMMERCE Podcast crew on this incredible milestone.

🚨 Retailers are increasingly prioritizing private labels in online searches to meet the demands of price-sensitive shoppers. However, our latest research shows that this may be having a negative impact on category growth. 📉 In fact, our analysis revealed that category growth was 5pp lower in categories where private label share of dollar sales had increased. Read our latest report to learn how CPG brands can reclaim their fair share on the digital shelf by implementing proven strategies for influence, activation, and retailer collaboration. 💡 Explore the full report now! ⬇️ https://lnkd.in/ehcF2939

We had an amazing time at the AI Commerce Collective Meetup in Chicago! 🌟 Leaders from Breakthru Beverage Group, Church & Dwight Co., Inc., Colgate-Palmolive, General Mills, Kimberly-Clark, Mondelēz International, WK Kellogg Co and more, gathered to explore the exciting future of AI in commerce 🤖, exchange valuable insights 💡, and build new connections 🤝. The atmosphere was buzzing with innovative ideas and opportunities, reminding us all of the power of collaboration and forward-thinking 🚀. Missed this one? No worries—our upcoming playbook will drop at the end of the month, packed with insights and trends shaping the future of AI in commerce. Stay tuned! https://lnkd.in/eRdU6NkH

🚨 Happening now! 🚨 Don’t miss our #LinkedInLive with Mike Black (Profitero) and Rob Gonzalez (Salsify) as they dive into how AI and retail media are transforming brand experiences. Jump in and join the conversation! 🎙️💡 https://lnkd.in/ePavexpi