Discover how global audiences are reshaping media habits with our webinar, "Connecting with the Media & Entertainment Community." And learn how our empathetic research approach uncovers deeper insights into consumer behaviour across TV, audio, and gaming. Key Topics: 📺 Streaming Trends: How Millennials and Boomers differ in viewing habits. 🎧 Audio Insights: The rise of music, podcasts, and audiobooks. 🎮 Gaming & VR: Emerging trends in gaming and virtual reality. Join us live: 🗓️ 20 August 2024 🕒 11am EDT | 4pm BST Register here now! https://hubs.ly/Q02JQbY90 #MediaEntertainment #Webinar #KantarProfiles #CWP #EmpatheticResearch
Profiles by Kantar
Market Research
Bridgewater, New Jersey 41,175 followers
Part of Kantar, the world’s leading marketing data and analytics company.
About us
A division of Kantar, Kantar Profiles is a market-leading data company and home to the world’s largest audience network. With our industry-leading quality measures, fraud detection, and decades of experience - we are the most trusted panel provider in the industry. Our unique and unrivaled API-driven ecosystem of 150m compliant panelists spans 130 global markets and includes consumers, B2B audiences, healthcare professionals, patients and non-survey-based data connections. You can access this repository of knowledge quickly and with ease for precise targeting and enhanced insights. By pairing our vast network of compliant market research panelists and data sources with tech-enabled research solutions, we deliver unrivaled access to quality panel and first-party data with speed and scale. Our clients name us the most trusted online panel provider in the industry. Earning the title of most trusted online panel company in the industry is something that we don’t take for granted. Consistently providing quality-assured, essential data to our clients is our purpose.
- Website
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https://www.kantar.com/profiles
External link for Profiles by Kantar
- Industry
- Market Research
- Company size
- 501-1,000 employees
- Headquarters
- Bridgewater, New Jersey
- Type
- Privately Held
- Founded
- 1996
- Specialties
- Online market research, online panels, mobile research, and research
Products
Accelerated Answers
Survey Software
Get answers to your research questions fast and with flexibility. Accelerated Answers is Kantar Profiles’ D-I-T (do it together) agile solution for data collection. It’s the only survey-based toolkit you need to build turnkey solutions of your own that enhance your business, offer or consumer experience. #AcceleratedAnswers combine: 1. The speed of automation ⚡ 2. The expertise of Kantar's world-class team 🔎 3. The biggest and best source of real people 🙋♀️🙋♂️ 4. Industry-leading anti-fraud technology 🔐 With our service model, you can collect data in a way that works for you: -Do it together with our experts -Do it yourself with self-service tools -Let us do it for you 👇Get your answers fast today by clicking the link below.
Locations
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Primary
Bridgewater, New Jersey 08807, US
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Employees at Profiles by Kantar
Updates
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📱 Master the art of mobile survey design. Discover how to optimise space and boost response rates with our new training module. Learn the secrets to effective mobile survey design here: https://hubs.ly/Q02NGsPS0 #MobileSurveys #SurveyDesign
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Who do you think listens to true crime podcasts the most? 🎧 Uncover the latest consumer behaviour in audio, across streaming radio, podcasts and audiobooks in our latest blog post: https://hubs.ly/Q02NJh2p0 #ConnectingWithConsumers #MediaAndEntertainment #Podcasts #StreamingRadio
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Using empathetic survey questions can make a big difference in the quality of your data. In our latest research, Profiles by Kantar found 30% more respondents admitted to sharing their streaming password when asked in an empathetic manner, compared to a basic survey. Uncover more benefits of empathetic survey methods in our newest report: https://hubs.ly/Q02N25gj0 #MarketResearch #ResearchOnResearch #EmpatheticSurvey #DataQuality
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53% of you got it right! More than eight response choices in a survey question may not be visible on certain mobile displays, reducing the likelihood of their selection by 40%. Learn more about how to apply mobile survey design best practices to your surveys and download this ebook from Profiles by Kantar: https://hubs.ly/Q02M-Fm20 #pollresponse #surveydesign #mobilesurveys #marketresearch #mrx
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Are Gen Zs and millennials happy with their pay? Between pay 💰, work-life balance and flexibility, what do they value most? Profiles by Kantar did a survey on Young Working Adults in collaboration with The Straits Times (SPH Media). The survey delved into current job satisfaction and #career aspirations of Gen Z, younger millennials and older #millennials. Click the link to read more. https://hubs.ly/Q02M_skc0 #MarketResearch #MRX #MarketTrends Sachin Somaiya May Ling Tham Shaz Mustaffa Swee Yee Lim Xuan Lin Phang Mervin Boey
Are Gen Zs and millennials happy with their pay?
straitstimes.com
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Do you use scale questions to predict market share? Our team at Profiles by Kantar found that the primacy share method can provide more accurate data than traditional top-ranking methods. By considering the competitive context, primacy share helps predict which items would be chosen most often. Try this 👉 Use primacy share to refine your market predictions from scale questions. Discover more here: https://hubs.ly/Q02MyVWn0 #MarketResearch #DataAnalysis #SurveyDesign #KantarProfiles #ResearchTips
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Profiles by Kantar empowers agile decision-making with our Accelerated Answers solutions, providing rapid insights from over 170 million respondents in 100 markets. Experience unmatched speed and flexibility, enabling you to adapt swiftly and confidently to market changes. Discover how our Accelerated Answers solutions can elevate your business: https://hubs.ly/Q02LhH6W0 #DataDriven #MarketResearch #AcceleratedAnswers
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How are global consumers transforming the entertainment landscape? Our latest research dives into the media habits of over 10,000 people across 10 markets. From streaming TV and music to mobile gaming and VR, discover the behaviours that are shaping the future of entertainment. Curious about: 🎥 Why streaming is the go-to choice for Millennials? 🎧 How music outshines podcasts in daily routines? 🎮 What’s driving the surge in mobile gaming and VR among younger audiences? 🔑 The impact of password sharing on subscriptions? Our empathetic approach uncovers deeper consumer behaviours, giving you the data you need to stay ahead. Don’t miss out—explore the full report here: https://hubs.ly/Q02L-RTV0 #EntertainmentTrends #MediaEvolution #StreamingWars #EmpatheticResearch #ProfilesByKantar
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Time for a poll! What’s the maximum number of question options you should consider showing in a mobile survey, before you’ll need to employ additional strategies? #poll #surveydesign #mobilesurveys #marketresearch #mrx
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