Product Hunt surfaces the best new products, every day. It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations. Community members can submit, browse, vote, and comment on daily submissions of products. They also get the opportunity to interact directly with product creators, investors, journalists, as well as, an active community of people who are passionate about products.
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Product Hunt surfaces the best new products, every day. It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.
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Joined Erik Torenberg and Anuj Abrol to talk about newsletter strategy distribution of podcast content! Love the Media Empires pod from Turpentine so pretty great to be on after watching my favorite content experts (Steph Smith, Austin Rief) on the show.
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Head of Growth @ Product Hunt • I write about organic growth strategies to 20,000 readers
Starting a beef can be an epic growth hack! It can even help you win Product Hunt: Here's how Cal.com, Inc. vs. Supabase did “beef marketing” In early April, Cal's Peer Richelsen and Supabase's Paul Copplestone started mocking each other's products online. Names were called, memes were posted. It was hilarious and got a lot of attention in the tech community. I even hosted a Twitter Space that day with 600 people tuning in. The reality is: the whole feud was orchestrated by both teams. A week after the beef started, both startups launched on Product Hunt the SAME DAY. The result? They became the #1 and #2 Product of the Day, Week, and Month, with a combined total of over 4,000 upvotes. The spike in traffic that day was insane!! Just like in the movies, people will always pay attention to a good dramatic fight. If you're a founder looking for more eyeballs, then consider starting a fake beef between you and a friend's company. No one will be able to look away! 👀 I'm Head of Growth @ Product Hunt 😸 For more growth tips, follow me Jason Levin ✏️
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In college, I saw a lot of kids give up on startup ideas. They'd try 1 idea for a few months, and if it failed, they were done. My team iterated 6 times until we found an idea that worked. This is actually the norm in Silicon Valley. Early-stage VCs aren't even betting on the idea. They're betting on the team! They know the idea will change: Figma started as a drone company, YouTube started as a video-dating company, and Twitter started as a podcast app! Don't get so attached to an idea that you quit if it doesn't work. Get attached to the process of building people something want. It will take a few ideas to get there. But as Paul Graham said, "Startups rarely die in mid keystroke. So keep typing!" Don't quit after 1 idea. Keep trying new ideas until you find something that works no matter how long it takes!
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Head of Growth @ Product Hunt • I write about organic growth strategies to 20,000 readers
Inside Out if it was filmed in my head:
Product Hunt reposted this
Head of Growth @ Product Hunt • I write about organic growth strategies to 20,000 readers
Crazy Product Hunt success story! 😺 How Typedream hit #1 and got acquired by beehiiv: 𝟭. 𝗦𝗵𝗮𝗿𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝗻 𝗽𝘂𝗯𝗹𝗶𝗰. Prior to launching, the Typedream founders engaged with the #buildinpublic and #NoCode communities on X/Twitter, sharing their challenges and victories. Their transparency attracted a relevant audience and slowly built anticipation for the product. 𝟮. 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝗹𝗮𝘂𝗻𝗰𝗵.The team built relationships with No-Code creators and set up a Slack community channel for beta users. On launch day, early adopters provided strong social proof by commenting on their launch page. 𝟯. 𝗪𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗵𝘂𝗻𝘁𝗲𝗿. For their first-ever launch, Typedream collaborated with the legendary Product Hunter Chris Messina, not only to get his feedback but also to tap into his audience. 𝟰. 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗰𝗹𝗲𝗮𝗿, 𝗻𝗼-𝗕𝗦 𝘃𝗶𝘀𝘂𝗮𝗹 𝗮𝘀𝘀𝗲𝘁𝘀. Typedream's design assets were stupidly simple yet super effective. The intro video was a concise one-minute clip with engaging music, snappy transitions, and a direct demo of what users could create with the app (you can see the video below). The static images were equally straightforward—clean and crisp, with each one highlighting a single feature. 𝟱. 𝗣𝗶𝗰𝗸𝗲𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗲 𝗹𝗮𝘂𝗻𝗰𝗵 𝘁𝗶𝗺𝗲. Typedream launched on a Wednesday, when Product Hunt traffic peaks. The team avoided weekends and US public holidays, considering 30% of Product Hunt users are from the States. 𝟲. 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗻 𝗹𝗮𝘂𝗻𝗰𝗵 𝗱𝗮𝘆. Once Typedream went live on Product Hunt, co-founders Albert Putra Purnama and Michelle Marcelline were still locked in. They spent hours engaging and thanking the community from their personal accounts, ensuring that the audience could connect with the humans behind the brand. Want more Product Hunt launch tips and early-stage marketing hacks? Follow me Jason Levin ✏️
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Head of Growth @ Product Hunt • I write about organic growth strategies to 20,000 readers
He's not a social media addict, he works in marketing!!!!
Product Hunt reposted this
Head of Growth @ Product Hunt • I write about organic growth strategies to 20,000 readers
I'm Head of Growth Product Hunt 😺 How indie hacker Marc Lou hit $130K MRR: 𝟭. 𝗣𝗶𝗰𝗸 𝗮𝗻 𝗶𝗻𝘁𝘂𝗶𝘁𝗶𝘃𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗻𝗮𝗺𝗲. Choose a name that clearly explains what the product does. Avoid cool but vague names. Clear > Clever. Marc's app ShipFast is the perfect example of this. It is a NextJS template to help people ship their SaaS apps fast. 𝟮. 𝗖𝗹𝗲𝗮𝗿, 𝗱𝗶𝗿𝗲𝗰𝘁 𝘁𝗮𝗴𝗹𝗶𝗻𝗲𝘀. Craft a tagline focusing on what your product does for 𝙮𝙤𝙪𝙧 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨, not about the product itself. 𝟯. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗮 𝘀𝘁𝗮𝗻𝗱𝗼𝘂𝘁 𝗹𝗼𝗴𝗼. If possible, choose a color that pops among other products. If the majority of products launched that day feature blue backgrounds, consider using yellow. 𝟰. 𝗨𝘀𝗲 𝘀𝗶𝗺𝗽𝗹𝗲 𝗮𝗻𝗱 𝗰𝗹𝗲𝗮𝗿 𝗶𝗺𝗮𝗴𝗲𝘀. Your top three carousel images are vital. Keep them simple and make sure each image only highlights ONE feature. Avoid cluttered images filled with small text, like a dashboard screenshot. 𝟱. 𝗧𝗲𝗹𝗹 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝘀𝗲𝗰𝘁𝗶𝗼𝗻. People relate to stories and other humans, not brands. Share your story with the audience: Who are you? Why did you build this product? Why do you think others will find it useful? 𝟲. 𝗗𝗼𝗻’𝘁 𝗯𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝘁𝗼 𝗯𝗲 𝗳𝘂𝗻𝗻𝘆. Marc is not afraid to get a little (okay, maybe more than a little) unhinged with his launch assets. 𝟳. 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 𝗯𝗲𝗳𝗼𝗿𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴. Gather testimonials from early or beta users before you go live on Product Hunt. First-time visitors will view these endorsements as a validation. 𝟴. 𝗔𝗱𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗛𝘂𝗻𝘁 𝗯𝗮𝗱𝗴𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲. Once your product goes live, place a Product Hunt badge on your landing page to encourage visitors to support your launch. 𝟵. 𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗻 𝗼𝘁𝗵𝗲𝗿 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀. After setting up the badge, promote your product on places like Reddit, X/Twitter, LinkedIn, Hacker News. The Product Hunt badge will help direct users from these channels to your listing. 𝟭𝟬. 𝗪𝗲𝗲𝗸𝗱𝗮𝘆𝘀 𝗳𝗼𝗿 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝘄𝗲𝗲𝗸𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳. If your goal is to drive traffic to your product, launch on weekdays. If your priority is to get featured as Product of the Day for social proof, launching on Sundays will increase your chances. Want more Product Hunt tips and early-stage marketing hacks?! Follow me Jason Levin ✏️
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I cold messaged the CEO of a software company doing $200M /year. And he actually responded. Here's everything he told me about selling software: Pricing can always change. The packaging and offers for different tiers is actually what's most important. - What will free plans get? - What will medium-size plans get? - What will enterprise plans get? The pricing can always change. You can experiment. There will be inflation. You'll need to test out things. But the packages and offers need to be clear from day 1. Figure out the packages—then play around with pricing!