Probably Not®

Emotional design recognises that users are not just rational beings who seek information or functionality. They are also emotional beings whose experiences are shaped by their feelings. When users feel a positive emotional connection to a website, they are more likely to engage with it, remember it, and return to it. This emotional engagement can be the key to differentiating a brand in a crowded digital marketplace. https://lnkd.in/eq-yXVrB

Storytelling in web design goes beyond adding engaging content; it involves crafting a narrative that emotionally connects with visitors, guiding them through a seamless journey, and leaving a lasting impression. https://lnkd.in/ea4gQzgU

CASE STUDY: Very pleased to share our #branding and #website design work for kelvin. Kelvin is a French company revolutionising how builders, developers and renovators can predict their energy efficiency ratings. The team approached us after raising their seed round to create their first 'official' brand identity and website, after the great v1 version by Hélène André. The brief: make it modern and bold, but sexy and different. We opted to create a visual identity that felt familiar and modern, through the lowercase wordmark and sans serif type, but edgy and high-tech through the angular grotesk typography pairing. We used gradients to bolster that high-tech feeling further. The art direction utilised motifs from the construction industry: dashed lined, sketch marks, draft paper. The degree on the kelvin wordmark and logo is a nod to the kelvin degree scale. Overall, we loved working with the team at kelvin and back their vision-- thank you Hélène André Clémentine Lalande and Pierre Joly. We're excited to see you becoming the next French unicorn!

Last month we created a new website for The Scale Up Collective which took their existing brand ID and site and elevated it, giving it a stronger presence, more attitude and using design to improve their value proposition and credibility. The Scale Up Collective are a burgeoning marketing consultancy that helps scaling teams find their footing through customer insights, talent consultancy and fractional CMO services. We loved working with the team especially Lucy Woolfenden. Thanks Lucy.

Great web design. Without the guesswork. Our team were delighted to support The Scale Up Collective in the redesigning and building of their new website. We wanted to create a site that packed a punch, had personality, and crucially got Scale Up's value proposition across. Check out the website in the comments!

Picking the right agency is crucial work. Get it right and you can change the course of your business. Get it wrong, and, well.. you can change the course of your business. In this article we asked Toby Wilkinson from legendary agency-finder ASK US FOR IDEAS on what to ask yourself as a brand when looking for an agency partner. https://lnkd.in/eJyRAxhr

Hypebeast credit scores are about to take a pounding 🚨 Aimé Leon Dore x RIMOWA is here, and it couldn't be a more fitting collab. Both brands have a strong focus on collabs and this looks to be a win-win; a different more demure aesthetic for Rimowa, and a heritage brand for ALD. https://lnkd.in/e_aqiZqk

Vacation Inc. Inc has quickly become a sensation, celebrated for its playful products and nostalgic nods to 1980s beach culture. Sun care products have evolved from subversive and glamorized indulgences to essential tools for protecting our skin. Enter Vacation Inc. Inc, the brainchild of former advertising execs Lach Hall, Dakota Green, and Poolsuite’s Marty Bell, launched in June 2021. https://lnkd.in/eCPy2Gkr

Recent branding and web design work for natural frequencies®, a creative music and sound studio. We wanted the visuals to put the work front and centre whilst adding some attitude and interesting quirks such as the music player and green cursor. Built with Webflow.

As we covered in our last piece on Gap, we continue the thread of brands leveraging nostalgia to build their Gen Z community. Cherry Los Angeles is one of our favourite brands. Cherry is so much more than apparel. Its brand strategy is, at times, slightly but refreshingly incoherent (Red Bull partnership for example). Their look books showcase an incredible production value, their blend of americana, motorsport, streetwear-- it comes together to build a really compelling and aspirational brand experience. https://lnkd.in/eGAPAYhP #branding #brandstrategy #cherryla