Estamos encantados de anunciar el nombramiento de Alfredo Troncoso como Director Principal de Medición Minorista en Premise. Con más de 28 años de experiencia en Nielsen y Kantar, Alfredo liderará nuestros equipos de producto y ciencia de datos para avanzar el Sistema de Rendimiento del Mercado (Market Performance System - MPS), ofreciendo insights inigualables sobre la ejecución minorista y la participación de mercado en el Canal Tradicional. Leer más: https://lnkd.in/eApUdEi2
About us
Premise makes sourcing insights better for organizations and individuals alike by combining our technology with communities of global smartphone users in more than 140 countries. When you join our team, you join a group of driven and talented experts at the top of their game, working to democratize the way actionable data is sourced and used. Premise is headquartered in New York with offices in San Francisco, Washington DC, London, Mexico City and Bogotá. To know more, visit www.premise.com
- Website
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http://www.premise.com
External link for Premise
- Industry
- Market Research
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Data, Computer vision, Sampling design, Algorithms, International Development, Government, Network, Artificial Intelligence, Machine Learning, Data Science, Technology, Global Health, Smart Cities, Market Research, Data Collection, Data Visualization, Consumer Packaged Goods, and retail
Locations
Employees at Premise
Updates
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We are thrilled to announce Alfredo Troncoso as Premise’s Principal Lead of Retail Measurement. With over 28 years of expertise from Nielsen and Kantar, Alfredo will lead our product and data science teams to advance the Market Performance System (MPS), delivering unparalleled insights into retail execution and market share in Traditional Trade. Read more: https://lnkd.in/euBDm64J
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Understanding Mexico’s economy and consumer culture means delving into the world of traditional trade. This channel not only represents 35% of retail sales but also serves as a daily touchpoint for families across the country, regardless of social status. In this insightful article for ExpansionMx, Juan Carlos Jouve Solis, Commercial Director for North Latam at Premise, delves into why understanding and leveraging traditional trade is crucial for market success. In particular, he emphasizes the need for real-time insights and efficient distribution strategies to navigate this segment effectively. Read the full article: https://lnkd.in/eGBx9PGh
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On World Humanitarian Day, we want to honor and thank our humanitarian partners currently working with us in Afghanistan, Colombia, Ethiopia, Mali, Mozambique, Myanmar, and Ukraine to provide assistance and protection to those most in need. We’re proud to work with those who spend their lives advocating for the survival, well-being, and dignity of people affected by crises, and we stand with them in their mission to #ActForHumanity. #worldhumanitarianday #dataforgood
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Are you effectively tracking your in-store retail execution in traditional trade? Efficiently monitoring how products perform in stores brings numerous benefits: 🔹 Enhance customer satisfaction through better availability 🔹 Optimize distribution efficiency 🔹 Identify new POS for outlet expansion All of these factors combine to boost profitability and sharpen your market competitiveness. How do you leverage in-store insight to drive your success? Contact us 📈💬 https://lnkd.in/eGQ8WE_w #RetailExcellence #InventoryManagement
Rolling Retail Census
https://premise.com
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More than 90% of stores in Mexico have at least one cooler, and most of them have at least three sponsored doors. At Premise, we audit over 50 in-store execution KPIs at POS, both off- and on-trade, providing the most comprehensive and granular market insights of the entire Traditional Trade in Mexico. https://lnkd.in/epSRDFkA
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Premise empowers brands to enhance in-store execution and pinpoint distribution opportunities at the POS level. Our data reveals actionable insights into distribution trends for top personal healthcare brands in Bogotá, Colombia, including a 9% growth opportunity for the leading brand. Only Premise provides the granular, neighborhood-specific data needed to optimize your distribution strategy. Dive into the full report to see where your growth potential lies! 📊🚀 https://lnkd.in/e3EP45S7 #POSinsights #TraditionalTrade #Optimaldistribution
Uncovering Actionable Opportunities to Increase Distribution and Improve Execution at POS
https://premise.com
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Elevate your retail strategy with Premise! Our Rolling Retail Census provides granular POS data to optimize shelf space, tackle out-of-stock issues, and perfect cooler placements. Discover actionable insights and gain a competitive edge. Ready to boost your distribution efficiency? Read more: https://lnkd.in/eGQ8WE_w 💡📈 #RetailInnovation #POSInsights #TraditionalTrade
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Sabias que… 40% del comercio FMCG en América latina se hace en el canal Tradicional. En México este número llega a superar el 50%. En premise entendemos el canal y lo auditamos en su totalidad. Tanto on-premise como off-premise. https://lnkd.in/eGQ8WE_w
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Did you know that 40% of FMCG spending in Latin America is done in the traditional trade? In Mexico, this number reaches over 50%. At Premise, we understand the channel and audit it in its entirety. Both on-premise and off-premise. https://lnkd.in/eGQ8WE_w
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