Pragmatic Institute

Pragmatic Institute

Professional Training and Coaching

Phoenix, AZ 42,380 followers

Expert-led product management and product marketing training that you can apply right away.

About us

Formerly known as Pragmatic Marketing, Pragmatic Institute is one of the world’s largest and most-respected product and data training companies on the market. By using what our successful alumni describe as the “Pragmatic Approach,” we apply a unique lens to our training methods and provide usable and battle-tested tools to ensure success throughout each stage of the business journey. In addition to offering instructor-led online and in-person training, we also provide hands-on practice, templates and access to an alumni community where you can connect with peers around the world. Here at Pragmatic, we make it our business to ensure you make an impact on your product, your company and your career from day one. Unlike other training programs, Pragmatic consistently cultivates the latest in thought leadership and insight from industry leaders and utilizes the most up-to-date business solutions to deliver accurate and market-ready principles at every turn. With nearly 30 years of experience in the industry, Pragmatic Institute has successfully trained more than 200,000 professionals at 8,000 companies across six continents. With our continued ability to hone world-wide practices and profitable methodology, we have cultivated an impressive international community of product management, product marketing, product design and data science experts. These success stories are truly changing the way people do business. Each of our principles are developed from real experiences rather than “textbook theories.” At Pragmatic it’s not “if” you’ll learn the skills to be successful, but “when.”

Website
http://www.pragmaticinstitute.com
Industry
Professional Training and Coaching
Company size
51-200 employees
Headquarters
Phoenix, AZ
Type
Privately Held
Founded
1993
Specialties
product management, product marketing, and data science

Locations

Employees at Pragmatic Institute

Updates

  • View organization page for Pragmatic Institute, graphic

    42,380 followers

    Transform Your Plans into Market-Impacting Products! Most of us struggle to turn plans into tangible products. A plan isn’t a product until it’s built and delivered. This crucial skill, known as product building, is essential for successful market impact. That's precisely what our BUILD Course is all about. 🔗 Enroll now to master the art of product building: https://loom.ly/4VUpYdA Why is this important? Balancing a robust feature set with a realistic timeframe is vital. Our course helps you prioritize and plan based on market facts, ensuring timely delivery. Here are a few techniques you'll learn: 🔹 Prioritize Based on Market Facts: Focus on what the market needs. Use data-driven insights to decide which features to develop first. 🔹 Streamline Information Handoff: Ensure clear communication about who the product users are and their goals. This helps the development team build precisely what’s needed. 🔹 Focus on Impact: Align your entire team on the products and features that’ll make the biggest difference in the market. By the end of the BUILD Course, you’ll have the tools and knowledge to turn plans into market-ready products efficiently and effectively. Ready to make a market impact? Take the course now and transform your product management skills! #ProductManagement #BuildSuccess #MarketImpact #ProductDevelopment #BusinessGrowth

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  • View organization page for Pragmatic Institute, graphic

    42,380 followers

    Curious about how AI is revolutionizing industries? Tune in to our latest podcast episode with Cal Al-Dhubaib, the leader of AI and Data Science at Further, and also our keynote speaker at our Future of Product Management Summit on 9/18! In this episode, Cal suggests making AI boring to emphasize that AI should be integrated seamlessly and reliably into existing workflows, rather than being seen as a sensational or standalone solution. Listen to the whole episode to discover: 🔹 How to create human-centered products using generative AI 🔹 Strategies to maximize results by providing the right context 🔹 Ways to ensure responsible AI and address bias Plus, Cal shares invaluable insights on building AI literacy within organizations. Don't miss this eye-opening discussion! 🎧 https://loom.ly/sIVHgUU

  • View organization page for Pragmatic Institute, graphic

    42,380 followers

    Exciting News! Registration is NOW OPEN for our virtual Future of Product Management Summit 2024! 🌟 Are you ready to be a part of the most anticipated event of the year for product managers and industry professionals? Join us on 9/18 for an unparalleled virtual experience where innovation meets expertise. 🔗 Register Now: https://loom.ly/_7SzOxI Why should you join us? ✨ Inspiring Keynotes: Hear from industry leaders and pioneers shaping the future of product management. 🤝 Networking Opportunities: Connect with fellow professionals, potential partners, and future collaborators. 🚀 Cutting-Edge Insights: Stay ahead with the latest trends, tools, and strategies in product management. 🏆 Exclusive Content: Access sessions, resources, and materials you won't find anywhere else. Don’t miss your chance to be part of this groundbreaking summit. Registration is free, so secure your spot today and step into the future of product management with us! #ProductManagement #FutureOfProductManagement #Summit2024 #VirtualEvent #PMCommunity #Innovation See you at the summit!

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  • View organization page for Pragmatic Institute, graphic

    42,380 followers

    Training is a great way to invest in your team! Congrats to Emily on her PMC Level I certification! 🎉

  • View organization page for Pragmatic Institute, graphic

    42,380 followers

    Navigating complex B2B product solutions is key to aligning with business goals and ensuring success. Want to learn how? Join us in one week on July 24th at 1 pm ET for an exclusive webinar with B2B Product Innovation Advisor, Daniel Elizalde. 📍 Register now: https://loom.ly/TCZADEI Daniel will share his expertise on: - Launching new, complex B2B products - Gaining stakeholder support throughout the innovation journey - Selecting the right target market for successful innovation - Differentiating between Champions and Users - Using experiments to minimize the risk of developing unsuitable products Don't miss this opportunity to gain valuable insights and strategies for tackling complex product challenges in enterprise environments. And that's not all! We're excited to announce that Daniel will also be partnering with us to launch a new workshop, 'Mastering B2B Product Innovation,' on 7/29. Stay tuned for more details! #B2B #ProductInnovation #Webinar #BusinessGrowth

    Navigating Complex Product Solutions Within Enterprise Business | Pragmatic Institute

    Navigating Complex Product Solutions Within Enterprise Business | Pragmatic Institute

    pragmaticinstitute.com

  • View organization page for Pragmatic Institute, graphic

    42,380 followers

    "How should a team start developing an AI strategy from a customer experience standpoint? Are there any templates or key findings that can help align this strategy with specific use cases and requirements?" We'd love to hear your insights and experiences! Share your strategies in the comments below or join the discussion on our community page! 🚀🤖✨ https://loom.ly/R1eC-_4

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  • View organization page for Pragmatic Institute, graphic

    42,380 followers

    Navigating Complex Product Solutions Within Enterprise Business Join us on July 24th at 1 pm ET for an insightful product chat featuring B2B Product Innovation Advisor, Daniel Elizalde. Discover strategies for tackling complex product challenges within enterprise environments and learn how effective innovation and experimentation can mitigate the risk of developing the wrong product. In this conversation, Daniel will share: • The critical aspects of launching new and often complex B2B products • Effective strategies for gaining stakeholder support throughout the innovation journey • The importance of selecting the right target market for successful innovation • How to differentiate between Champions and Users • Methods for using experiments to minimize the risk of developing unsuitable products

    Navigating Complex Product Solutions Within Enterprise Business

    Navigating Complex Product Solutions Within Enterprise Business

    www.linkedin.com

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    42,380 followers

    Mind is officially blown. Claude Sonnet 3.5 just recently came out and is beating ChatGPT at some benchmarks (to generate code and build an app). And the free version can do most of this! Note: The Artifacts feature needs to be turned on for it to generate output like this. Is Claude the new leader in the field?

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    42,380 followers

    How to Accelerate Your Subscription Business Proven Methods to Boost Engagement, Retention, and Revenue: 1. Innovate Your Pricing and Packaging Strategies Boost your subscription income with smart pricing and packaging. You can do this by: • Offering tiered subscription plans that cater to different customer needs • Introducing limited-time offers and discounts to attract new subscribers 2. Nurture and Expand Your Subscription Base Grow your business at every stage of the customer journey. Achieve this by: • Creating personalized onboarding experiences for new subscribers • Implementing loyalty programs to reward long-term customers 3. Master Critical Metrics Measure and enhance your subscription business performance. Focus on: • Customer Lifetime Value (CLV): Understand the total revenue from a customer over their entire relationship with your business • Churn Rate: Keep track of the percentage of subscribers who cancel their subscriptions over a given period • Monthly Recurring Revenue (MRR): Monitor the predictable revenue generated from active subscriptions each month Want to learn more? Find out how to Accelerate Your Subscription Business with our workshop https://loom.ly/wynRyKw

    Accelerate Your Subscription Business | Pragmatic Institute

    Accelerate Your Subscription Business | Pragmatic Institute

    pragmaticinstitute.com

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    42,380 followers

    Thank you for sharing your experience and for the kind words, Antje! Keep up the great work and continue to inspire others with your dedication to continuous learning! #ProductManagement #Leadership #ContinuousLearning

    View profile for Antje Schickert, PhD MBA, graphic

    Product Strategy | Leadership & Career Coach

    Life and leadership are all about continuous learning. I've completed the Product Management courses by Pragmatic Institute. This fantastic series has enriched my skills and provided me with valuable insights into effective product management and leadership. I highly recommend this program to anyone looking to enhance their knowledge.

    Pragmatic Certified Product Marketer was issued by Pragmatic Institute to Antje Schickert.

    Pragmatic Certified Product Marketer was issued by Pragmatic Institute to Antje Schickert.

    credly.com

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