Potomac Tech Wire

The agenda for next week's B2B MarCom Summit in Reston is finalized! I'm excited about the group we're assembling -- many of the region's leading B2B thought leaders will be sharing their knowledge. Join us on Thursday, May 23, if you can! Speakers and presenters are: Rick Rudman , Co-founder and CEO, Curbio Brian C Reed, CMO, Appdome Katie Hollar, VP of Marketing, Clutch Tim Alexander, Senior Manager, Social Media Lead, Appian Kunal Mangal, Associate Director, MarTech Strategy, Verizon Business Tiffany Grinstead, VP, Agency Marketing, Nationwide Property Greg Kihlstrom, Best-selling author, speaker, and entrepreneur Raj Khera, 3x Founder of SaaS Businesses Stephanie Glashow, Head of Marketing, Corporate & Institutional Solutions, Morgan Stanley Hunter Montgomery, CMO, ChurnZero Mary Yang, CMO, Syxsense Elizabeth Shea, EVP, Public Relations, REQ Cheryl Dickison, SVP, Sales and Client Success, Phronesis Partners Jon Canty, CEO, Sandline Global Leigh George George, Founder of Freedom Tracy Schario, Head of External Communications, MITRE Robin Vaitonis, Chief Client Strategist, Grafik Lauren Leva Leva, VP of Marketing Services, Grafik Jake Bittner, Partner, Mission Support Partners Jonathan Corley, Director of Experience Strategy, Customer Transformation, Sitecore Chad Solomonson, Chief Customer Officer, RDA Roger Hughlett, Director, Corporate Communications, CompTIA Julie Murphy, President, Sage Communications Debbie Friez, Associate Director, Influencer and Social Media, TopRank Marketing Jeffrey Davis, Founder, J. Davis Public Relations Cameron Austin, Senior Communications Manager, Higharc MacKenzie Lovings, VP, Marketing at BIA Advisory Services Sara Khalatbari, Integrated Marketing Director, Grafik Janica Kaneshiro, Digital Marketing Lead, Excella Lynne Kingsley, VP Marketing & Strategic Services, Ironmark Bonnie Habyan, CMO, X-Caliber Don Clark, Senior Director of Agency Services, Ironmark Josh Krakauer, CEO, Sculpt Alex Stevens Love, VP of Marketing and Communications, RIVA Solutions Shashidhar Bellamkonda Bellamkonda, Principal Research Director, Info-Tech Research Group Fred Diamond, Co-founder, Institute for Excellence in Sales Carolyn Carlson, President, Data-Clear Ed Krug, Founder, Zebra Data Services Lindsey Kolb, Managing Director, Rational 360 John C. Burns III, Founder and Managing Director, Clare Advisors Josh Greene, CEO, The Mather Group

I'm excited to announce that Rick Rudman will be keynoting the B2B MarCom Summit in Reston on May 23. Rick is a legendary B2B leader in the DC area -- currently CEO and co-founder of Curbio, formerly founder and CEO of Vocus, and CEO of Tracx. We're in for a treat with his insights into B2B marketing and communications.

I'm super excited about all the speakers and sessions we've lined up so far for the B2B MarCom Summit that will be held on May 23 in Reston. It's been a blast pulling together this conference with co-directors Paul Duning and Robert Udowitz And we'll be announcing more names in the coming week. Confirmed speakers include: Brian C Reed, CMO, Appdome Tiffany Grinstead, VP, Agency Marketing, Nationwide Property Tommi Marsans, Associate Director Marketing Technology Strategist, Verizon Business Group Greg Kihlstrom Kihlström, Best-selling author, speaker, and entrepreneur Raj Khera, 3x Founder of SaaS Businesses Stephanie Glashow, Head of Marketing, Corporate & Institutional Solutions, Morgan Stanley Hunter Montgomery, CMO, ChurnZero Mary Yang, CMO, Syxsense Cheryl Dickison, MBA Dickison, SVP, Sales and Client Success, Phronesis Partners Jon Canty, CEO, Sandline Global Dr. Leigh George George, Founder of Freedom Tracy Schario, APR, Fellow PRSA Schario, Head of External Communications, MITRE Robin Vaitonis, Chief Operating Officer, Grafik Lauren Leva, VP of Marketing Services, Grafik Jonathan Corley, Director of Experience Strategy, Customer Transformation, Sitecore Chad Solomonson, Chief Customer Officer, RDA MacKenzie Lovings, VP, Marketing at BIA Advisory Services Lynne Kingsley, VP Marketing & Strategic Services, Ironmark Don Clark, Senior Director of Agency Services, Ironmark Josh Krakauer, CEO, Sculpt Fred Diamond, Co-founder, Institute for Excellence in Sales Ed Krug, Founder, Zebra Data Services Josh Greene, CEO, The Mather Group Sessions and Topics: o B2B CMO Outlook: The Big Picture o Unlocking the Power of Brand Awareness: Strategies for Capturing o Attention and Driving Results o Achieving Meaningful Personalization for B2B Brands o AI Implementation Roadmap for B2B Marketers o Building the Composable Roadmap: An Action Plan for Agility in a Modern o Digital Marketplace o How to Use an Emotive Narrative to Create a Memorable B2B Brand o B2B Social Media: The Latest B2B Tactics and Trends o The Current Landscape for B2B MarTech: Trends, Case Studies & More o Navigating Brand Integration and Sustaining Brand Equity Amidst Mergers and Acquisitions o AI and SEO: How to Make Google Love Your B2B Content o Generative Marketing Strategies – Personalization at Scale with GenAI o Maximizing LinkedIn: What’s Working for B2B Marketers o B2B Sales: Lead Gen from the Sales Perspective o Best Tactics for B2B Thought Leadership o Maximizing B2B Email Marketing: Strategies for Success o LinkedIn Advertising for B2B: Hack to Get the Most for Your Dollar