PostPilot

GOOD AMERICAN switched to PostPilot from another vendor to effectively hit their full-funnel. 👖📬 It's working. The team first A/B tested winback campaigns, and once a winner was ID'd, we set up programmatic version of the campaign. Now, when customers hit certain RFM parameters, we automatically send them a postcard to drive a repurchase. 💌 Those campaigns are driving an 8x ROI and $1.40 in incremental revenue PER SEND. (That's data they can track in real-time campaign dashboards.) Performance Marketing Manager Caitlin McKenna said: "PostPilot has an incredibly streamlined reporting process that allows us to easily analyze data and performance.” The team recently launched their first cold prospecting campaign with us, too. Stay tuned. Full story in comments. 👇

DTC Operators and Marketers - What’s the biggest challenge you’re facing right now? I wanna know. I’m working on creating more content through Nerd Marketing based on the questions you’re asking and the problems you’re facing. Drop your biggest problems below or message me directly.

Our design team never fails to slay. 🔥💌

"Starting an ecommerce brand isn't scary, but creating an omnichannel brand is essential. Open a retail store, offer wholesale, leverage e-commerce, and diversify your revenue streams. Relying solely on Facebook ads can lead to burnout." Griffin Thall, Co-founder of Pura Vida Bracelets, joined the Nerd Marketing Podcast shortly after their sale to Vera Bradley. Hear Griffin and Paul’s origin story, their journey to a $100M valuation, and insights on launching a DTC brand today. 🚀

If you’re looking to drive more revenue, it’s tempting to floor it on acquisition. But that’s difficult and expensive. Improving retention needs to come first. For most brands, 1x buyers make up the bulk of your list: 80% buy once and never again. By engineering a second purchase, you can significantly boost retention and turn one-time buyers into loyal customers. Instead of overspending on acquisition, focus on retention strategies to keep your customers coming back and increase their lifetime value. 🚀 The best part? We can automate a campaign around it for you in a day. Try us. 💌

Our shared mailers get you into homes for $0.10/send (yes, even BFCM) and have been driving incredible >cold prospecting< results for brands. Brands are seeing a ~2x ROI on average. On cold prospecting. One brand even saw a 12x ROI. I'm proud of how well they've turned out (I've also been taking them to events - if you see me at one, I probably have one on me). And the results are incredible. We've already seen that the mailers don't create competition among brands (though we strive to ensure there's no competition in these), they just increase the likelihood that people buy more than one product from the same mailer. TLDR: Shared mailers lift all brands. Share the cost, not the wealth. DM me if you want to get into one of our next editions, or if you want a spot for the holiday.

For the cost of 1 click on Meta, you could put ~3 beautiful 16 page catalogs directly into the hands of your top prospects. Think about that.

When your brand DOESN'T use direct mail vs. when your brand DOES use direct mail... 🤷♂️ Without: "Eh, maybe later..." 💸 With: "Shut up and take my money!" Programmatic direct mail ensures your message lands right where it counts—at your customer’s hands.

We're beyond thrilled to welcome Daniel Hoffman (VP of Sales) and Michael Hill (Enterprise AE) to the team to accelerate our singular mission: unlocking a profitable direct mail channel for omnichannel brands. Daniel & Michael bring a TON of experience in direct mail to the team, and they've already made a serious impact on our company. No crawl/walk/run here. Picture a couple F-22s breaking the sound barrier. Full story here: https://lnkd.in/eCHyWCGm

We all know BFCM means insane competition, high ad costs, and overflowing inboxes. Direct mail is your secret weapon. But if you haven’t tried direct mail before, starting with a test over the holidays means you’ll miss a massive opportunity to hit scale during BFCM. 🤑 Start testing now. See the results for yourself. Be ready to 🚀 in Q4. DM us today and be in your customers hands by next week.