Pocus

We’re tackling all sorts of questions in our GTM Slack community, including: ❓If your GTM team is using signals to inform your outbound strategy, how are you getting alignment between sales and marketing? Who owns the decision on which signals matter, or is it a collaboration? ❓We have a freemium model and reach out to PQAs to try to get them to do a paid tier trial, but we don’t have a structured system in place and follow-up is ad hoc. How would you operationalize this process? ❓Any recommendations for accurate ARR reporting / tracking? Curious about the answers, or have questions of your own? Join us and over 3,000 of our closest GTM friends!

📣Last call! Our AMA with Saad Khan kicks off today at 11am PT/ 2pm ET! We’re digging into all things signal-led, including Saad’s framework for layering signals to get to high-intent buyers. Plus, we’ll be taking your questions live. Grab your spot and we’ll see you there! (PS - We’ll send a recording afterward, so register even if you can’t make attend live!)

💰$10m in revenue 💰 That’s what Andrew McNealy, Head of Enterprise Sales at Hex, and his team were able to generate using signal-based playbooks powered by Pocus. In the SaaS world, there’s no shortage of data. But turning all of those numbers and pieces of analysis into shareable knowledge has been a challenge that many companies struggle to fix. Enter Hex, a workspace for collaborative analytics and data science. Their product is all about empowering users to learn things, and organizations to know things, so everyone can make better decisions with data. Recently, we chatted with Andrew to learn more about how Hex has grown from mostly PLG to driving pipeline and running effective sales playbooks using Pocus. Want the details? Check out our newest case study. 👀

How cool are these stickers for our EPD offsite in Seattle last week, handmade by our very own Sam Vasta 🔮?! These stickers aren’t the only masterpiece the engineering team has cooked up. 🎨 We’ve got some exciting updates rolling out over the next few weeks that we can’t wait to share. More details coming soon… 👀

Last week we welcomed a new Pocumon (like Pokemon, but Pocus-themed!) to the team. Ryan Jarouche is joining us for the summer as a Growth Marketing MBA intern from the University of Chicago Booth School of Business! Ryan has been working out of our NYC office, tackling some meaty projects and crushing Sweetgreen salads, aka the official meal of Team Pocus. We’re excited to have him on board for the next six weeks.

Our latest AMA is coming up! Join us on Wednesday, July 24 @ 11 am PT for a community AMA with Saad Khan, Director of Sales & Business Development at Aligned. We’ll be covering topics like: ➡️ Why signals matter for sellers in today's market ➡️ How to identify which signals are the most important for your goals ➡️ A framework for incorporating signals into your outbound strategy ➡️ The future of signal-based selling as the market evolves You can register for the AMA below and include your questions for Saad. See you there!

JUST LAUNCHED: 100 playbook database! We’re so excited to share this new, free resource with you! We’ve created a database of over 100 playbooks you can start running today to help build, close, expand, and defend pipeline. The playbooks in the database are tagged by goal and signal, so you can easily find the ones that are most relevant to you. Be sure to bookmark this page because we’re going to be adding to it over the coming weeks and months! Tag someone who should know about this database in the comments! 👇

Signal Partner Spotlight is back! This week we’re featuring gifting platform Sendoso. Gifting is an often overlooked move that, when applied strategically, can achieve some pretty amazing results. Modern buyers expect sellers to be more consultative than ever before, and building a strong relationship can be the difference between winning a deal or losing. The Sendoso x Pocus integration enables teams to send a meaningful gift with 1 click from directly inside their Pocus inbox, driving up to a 40% increase in outbound response rate. If you’re considering testing a gifting playbook, here are a few tips to get you started:  ▶️ Be selective in which accounts (and who at those accounts) receives a gift. Think surprise and delight, not physical spam! ▶️ Quality and personalization of the gift is key. Show your prospects you value them and have done your research. ▶️ Timing is everything. Use account signals to send your gift when it’ll have maximum impact. Check out the Sendoso x Pocus gifting playbook below for some ideas on how to integrate gifting into your outbound strategy.

By now you probably know that we host an awesome GTM community on Slack. But did you know that one of the channels in our community is exclusively dedicated to job openings in GTM? In fact, we just had a Pocus customer specifically seek out a new hire from the community because they knew it was such a great place to find talent. If you’re looking to make a change (or you’re hiring!) apply to join our community. It’s a great place to make connections, learn from GTM experts, and find your next role. (Psst… lots of jobs are #remote too, if that’s your thing!) Here are a few that were recently posted: 💻 Weaviate has a dozen roles open right now, including Senior Full Stack Engineer, QA Engineer, Lifecycle Marketing Manager, and Product Marketing Manager 💻Inferless is looking for a Founding Technical Product Marketer 💻 Superchat is hiring multiple roles including Product-Led Sales Manager (German required), Backend Engineer, and Visual Designer

How is AI *really* affecting GTM strategies? It can be tricky to separate the tools (powerful and game-changing) from the toys (shiny and fun, but limited value-add). In our recent GTM 2024 webinar, co-founders Alexa Grabell and Isaac Pohl-Zaretsky shared some of their thoughts around how Pocus approaches AI. The TL;DR is focus on the jobs to be done. Where are sellers spending a lot of time? It can be tempting to start with a solution, but that often results in a toy — not a tool. Missed this webinar? Catch the replay to learn more about: ✨ The trends we’re seeing in GTM ✨ How Pocus is building for the future ✨ Our recommendation for adding a PLS motion, best practices for building a GTM tech stack, and more!