PMG

We're proud to share that PMG has been recognized as one of Ad Age's Best Places to Work for the 9th consecutive year! As we continue to grow and evolve, we remain dedicated to always changing for the better and providing PMGers with the resources and opportunities they need to thrive. A big thank you to our amazing team for making PMG such a special place to work! 🙌 Find the full list here: https://bit.ly/3U4Ayw1

#ConnectedTV is maturing, taking up more and more ad dollars as advertisers look to it as a means to boost brand awareness while simultaneously driving performance. For the last year, fast-food restaurant Carl’s Jr. has been spending more on the channel — more for performance than anything else. Over the last year, the restaurant chain has increased its #CTV spend from 15% of its budget in 2023 to 20% of its budget this year. In this piece by Kimeko McCoy, we speak to Jennifer Tate of CKE Restaurants, Inc., Doug Paladino of PMG, and Jennifer Kohl of VML.

Calling all innovators, go-getters, and those with an insatiable drive to deliver value and business transformations! PMG is looking for client strategy professionals to join our growing team. Foster partnerships and collaboration while shaping media marketing strategies for some of the world’s most iconic brands. Whether you’re at the beginning of your account services career or an established leader, we're excited to connect with you. Apply today:https://bit.ly/45G0Bfj

Measuring the impact of brand marketing is more than just ticking boxes. Laurie Miller, our Head of Analytics, shares game-changing strategies for capturing ROI with MarTech. From media mix models to AI-powered sentiment analysis, discover how to balance performance media with brand relevance for future growth: https://bit.ly/45NUvuQ

At PMG, we’re focusing our AI investment on understanding audience behavior, ensuring a seamless and genuine consumer experience. At Cannes, our CEO, George Popstefanov, shared how we're pushing the possibilities of AI and personalization in an interview with Stephanie Paterik, Editor-In-Chief of The Current. Check out his interview here: https://bit.ly/3VM8DQv

Our Alli platform is an AI-powered technology suite that helps global brands reach one billion customers worldwide. If you're in AI, software engineering, or technology solutions and want to work on products that deliver scale and impact, come work at PMG. Here, innovation happens every day through projects with partners like Google, Meta, Microsoft, and other tech leaders pushing the boundaries of what’s currently possible. Apply for our open roles today: Director, AI & Software Engineering ▶️ https://bit.ly/4eLBVrt Senior Manager, AI & Software Engineering ▶️ https://bit.ly/3XGptD6 Principal Engineer ▶️ https://bit.ly/3W4FT6X

As summer travel is hitting its stride, we're seeing a shift in how travelers are choosing to spend their vacation time. From a surge in international travel to the growing popularity of solo trips, travelers are prioritizing personalized and enriching experiences more than ever. ✈️ Want to stay ahead of the curve? Discover more insights and how marketers can capitalize on current travel trends in our latest piece on the PMG Insights Hub: https://bit.ly/4bDlz1n

🎓 College seniors and graduate students… gear up for a hands-on development program for new graduates interested in launching a career in the digital industry! PMG's Graduate Leadership Program offers opportunities spanning AI & Software Engineering, Data Analytics, and Media Marketing for those ambitious about tackling real-world challenges. The best part? No previous experience needed; only your passion to learn and lead. 👀 Keep your eyes on our website and Handshake page for more updates: https://lnkd.in/giPzAMJp

Discover how Carl’s Jr., with the power of AI, is revolutionizing advertising strategies, driving in-store visits, and increasing sales, one campaign at a time. All thanks to their partnership with PMG and IRIS.TV’s private marketplace. Read more about our strategic approach that resulted in a 35% lift in store visits and 152% increase in sales in this Marketing Dive brief 👉 https://bit.ly/3ziXW0B

Don't miss out on the opportunity to converge with tech leaders at our aiVOLUTION meetup tomorrow at the PMG Dallas office. Learn from insightful talks about the future of AI and build valuable connections. Have you RSVP'd yet? Let us know you're coming: https://bit.ly/3VwJRUn