Playwire

The countdown has officially begun! Get ready to dive deep into the world of ad tech in just ONE week with Playwire CEO Jayson Dubin and Jounce Media Founder Chris Kane. With almost four decades of combined experience, prepare to gain unique insights from these two industry veterans as they sit down for an honest conversation about the state of the programmatic supply chain. What do you want to ask Chris and Jayson? Submit your questions for the live Q&A in the comments below!

"Playwire has continuously exceeded our expectations from the very beginning,” says Matthew Burrough, Head of Digital at National Rail Enquiries. We’re thrilled to announce our exclusive partnership with the UK’s leading rail information provider, National Rail! Through the power of our innovative Revenue Amplification Management Platform® (RAMP), we’ll empower National Rail to access a broad spectrum of hyper-targeted audience segments, enhancing advertisers' ability to reach their ideal customers more effectively. But that’s just the start. Click the link below to learn more about everything this transformative partnership has in store. https://bit.ly/4cZlEO8 #Playwire #NationalRail #Partnership #AdTech #DigitalAdvertising #AdMonetization

Driving increased traffic to your website or blog in 2024 is complicated. Between Google’s ongoing algorithm updates, new social media platforms and marketing tools popping up, and increased AI usage, building brand awareness, engagement, and loyalty has never been more complex or more important. To dig into the importance of implementing a holistic content strategy and to offer actionable tips for doing so, Playwire VP of Marketing, Courtney DeLaura, is sitting down with email marketing expert and Owner of Duett, Allea (Allison) Grummert, and Pinterest Manager and Strategist, and Founder of Kelsey Vetter Co., Kelsey Vetter. As always, let us know if you have questions for the experts and we’ll be sure they are answered during the live broadcast.

It's time to give a warm welcome to our newest Playwire team member, Inder Dhir! We're thrilled to have you on board and can't wait to see the incredible things you'll accomplish. Welcome to Team Playwire!

Happy National Intern Day! From programming to creating custom ad units, each intern has brought their own fresh perspective to our team this summer. Watch as they share some of the knowledge they've gained over the past eight weeks! #NationalInternDay

The world of content creation is limitless, but that doesn’t mean all content strategies are effective. And by effective we mean, driving increased traffic, engagement, and ultimately, revenue. When it comes to building a content strategy, there are many factors to take into account, some of which include: • Uniqueness - How are you going to differentiate your content from your competition? • Type - What types of content will resonate most with your target audience? • Optimization - How will you continually optimize your content? And this is only the beginning. Have you considered the importance of seasonality: how much when you’re publishing new content matters? Time of the week, month, and year are some of the most influential factors to consider. So, how far ahead should you start planning? Join our upcoming Playwire Live episode featuring Playwire VP of Marketing, Courtney DeLaura, and Winsome Marketing Head of Content, Lauren Keller, as they explore all the above questions and dig deep into the vastly important seasonality aspect of content creation.

Summer hours call for happy hours! Dylan Larkin, Marisa Moolsiri, Brandon Weiss, and Cody Forrester had a fantastic time hosting a happy hour for our friends at Horizon Media New York yesterday. It was a great evening filled with laughter, collaboration, and new ideas. Thank you to everyone who joined us and made it an evening to remember!

#WhatToReadWednesday is here again, and this time we’re diving deep into GA4 analytics. Check out our latest four blogs that decode the GA4 essentials: Deciphering Your GA4 Setup: A Guide to Unlocking Powerful Website Insights: https://lnkd.in/dcfCXiST 6 GA4 Engagement Metrics You Need to Know and Where to Find Them: https://lnkd.in/dkD9z6bi Navigating Cross Domain Tracking in GA4: https://lnkd.in/d8xBkk3U How to Locate The Most Popular GA4 Analytics: https://lnkd.in/dFR7GHtD Ready to dive in? Click the links above to explore each topic in detail! #GA4Analytics #GoogleAnalytics #DigitalAdvertising #GA4 #DataAnalytics

Insightful words from Playwire CEO, Jayson Dubin. At Playwire, quality, performance, and transparency are our guiding principles. What are your thoughts on the recent Google decision? How can we work together to build a healthier, more accountable industry ecosystem? Let’s start a conversation. #ThirdPartyCookies #3PC #Google #AdTech

Join us in just two weeks for an insightful discussion with Playwire CEO, Jayson Dubin, and Jounce Media Founder, Chris Kane, as they unravel the challenges and future implications of the programmatic supply chain. With nearly four decades of combined ad tech and digital media experience, this is a conversation you won't want to miss! Click the link below to mark your calendar and drop your questions in the comments for a chance to have them answered live. Let’s get the conversation started! #LiveEvent #LinkedInLive #ProgrammaticAdvertising #AdTech #DigitalAdvertising