As designers, we often have a little too much screen time. For us, there is nothing better than a good old fashioned design-printed-on-paper critique. Excited to share the results of this session with our new brand identity work for Kenai Therapeutics and new start-up, Triptych London, later this summer. Keep your eyeballs peeled. 👀 Lauren Had Rachel Suflita McKee Kelley Shaw-Wade
Pinkergreen
Design Services
we’re a creative branding agency bringing breakthrough concepts to life.
About us
Pinkergreen is an award-winning creative and branding firm headquartered in Boston’s South End. Women-owned and led, Pinkergreen develops integrated brands and visual strategies that bring breakthrough ideas to life across direct-to-consumer, business-to-business and biotech industries.
- Website
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http://www.pinkergreen.com
External link for Pinkergreen
- Industry
- Design Services
- Company size
- 2-10 employees
- Type
- Self-Owned
- Founded
- 2002
- Specialties
- branding, print, interactive, marketing, illustration, women-owned, and visual strategy
Locations
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Primary
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Boston, US
Employees at Pinkergreen
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Kelley Shaw-Wade
Founder & Creative Director, Pinkergreen
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Leah Kasell
I relish every opportunity to create order out of chaos.
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Rachel Suflita McKee
Art Director at Pinkergreen — Boston
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Lauren Had
Graphic Designer | Cheerful ☀️ Thoughtful ☀️ Meticulous | I’m a versatile designer with careful methodologies looking to push creative…
Updates
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PROJECT UPDATE: Longtime client, Zolt, had the unfortunate timing of launching during the start of a global pandemic. And while launching posed some challenges, it turns out people really needed CBD when they were locked inside their homes juggling work, sourdough starters, educating their children, and *just a little bit* of STRESS 😫. We always think of Zolt as the little engine that could. Steadily chugging along the track for years—learning, pivoting, growing, and evolving. Our work for them has followed suit, and it felt like a good time to update our website with some of our favorite pieces from the last four years, and a better back-story of how we helped them get to where they are. View full project: https://lnkd.in/eCBapcS5 Power team: Rachel Suflita McKee Leah Kasell Kelley Shaw-Wade Ani Collum Douglas Siegel Adrian Doza #cbdbrands #dtcbrands #cbd #branding #packaging #webdesign #storytelling
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We've been carefully and methodically evolving the Gingerbread Construction Company brand for over seven years, helping them grow from a beloved Boston-based bakery, to a national food-gifting brand. We've gradually updated nearly every touchpoint as budget and bandwidth allows, but this year is about to be their biggest yet, thanks to our latest collaboration on their new e-comm site. Thanks for these kind words Ali Palmer, you're an absolute gem of a client. Can't wait for this to launch this Summer.
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This one was worth the wait.
I've been waiting months to share this one. Today is a huge day for our beloved longtime client G2O Spa Salon, Boston’s biggest (and best) spa and salon. The brand turned 3️⃣0️⃣ this month and to help them celebrate their pearl anniversary, Pinkergreen has spent the last 7 months creating a refreshed new brand identity, culminating in a gleaming new e-commerce website that launched today. Designing a custom site is an incredible undertaking. I could gush about the myriad of thoughtful design and development decisions that went into creation of this site, but I think the proof is in the pudding. What I WILL gush over is the incredible collaboration that happened on this project between our creative team, our amazing development partner Joe Grassia and our unstoppable client Christina Gallardo Smith The mutual respect, appreciation and talent that we shared was a really beautiful thing to be a part of. Thanks everyone for all you did 🙏 Visit g2ospasalon.com to check out their unprecedented list of services and while you're at it, treat yourself to something amazing. Well done Leah Kasell Susanna Lin Rowe Rachel Suflita McKee Lauren Had.
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Congrats Sollus Unified Health!!!
We are beyond fortunate to get to work with the founders and leaders of some really impressive up-and-coming brands. The co-founders of Sollus Unified Health wowed us over with their incredible expertise in the healthcare space, AND their vision for growing their brand. They’re working to reeducate consumers on the importance of approaching our physical and mental health holistically and the power of fascia, a highly responsive connective tissue that is an information superhighway to the brain and responsible for so many of our health challenges. Over months of design development, in-depth interviews, research (yes, there were cadaver photos) our team developed a brand identity and website inspired by the fascial manipulation that hits all the keywords: transformative, approachable and systematic. Can’t wait to watch these guys reimagine healthcare as we know it. Congrats Jeremy Hudson and Lina Hudson! Power team: Samantha Cohen Leah Kasell Kristine Wirth Susanna Lin Rowe and Rachel Suflita McKee 👏 👏 👏 👏
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Slam dunk on this interview from our Art Director Rachel Suflita McKee. Tack this one onto your feed.
Just finished listening to the latest Design Futures podcast interview with very own Rachel Suflita McKee. I smiled so much my cheeks hurt and even squirted a tear (shocking!) Mostly, I'm really proud of her and her career journey at Pinkergreen. If you’re a client who has been lucky enough to work with Rachel or a student who wants to learn more about working at and growing within a design agency — listen up! https://lnkd.in/g-N4Vvy7
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Such an exciting way to close out 2023! Congratulations Remix Therapeutics on your brand spanking new site. I hope you love it as much as Pinkergreen does. 🎉 🎉 🎉 🎉 🎉 🎉
Check out our new website and learn about our innovative scientific approaches, the Remix culture, and our mission to bring new RNA processing modulators to patients. #TrueToOurRNA Visit our site: https://bit.ly/3Tq0m5j
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'Tis the season! Some gorgeous outtakes from our recent onsite shoot as part of a brand refresh at Gingerbread Construction Co. Craving some of these delicious treats right about now. 📸 credit to Boston photographer Lára Vukson.
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'Tis the season for reflection (and cookies.) We've been taking a deep dive into our website over the past month — doing some updates and refreshing some content, making sure everything is still representative of the work we're doing and want to be doing. In doing so, we came across this animation that we failed to share when it was first done. This one is still a winner in our book. #branding #logodesign #logoanimation #animation #educationdesign
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Last month, Pinkergreen received our certification from the WBENC Women’s Business Enterprise National Council). You may already know that this certification is the most widely recognized and respected national certification in the US for women-owned businesses. What you may not know is that Pinkergreen has been trying to tick this box for 15 years. Big thanks to our own Leah Kasell for finally making it happen. You best believe were going to be framing that certificate.
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