We are Phaedon. Formerly part of ICF Next, we are now an independent agency focused on sparking brand participation, cultivating loyalty, and empowering transformation to illuminate the possibilities for your brand. We bring intelligent imagination to solve your biggest business and brand challenges. Our loyalty technology solution, Tally®, underpins some of the most award-winning loyalty programs across the globe, we are the driving force behind some of the world’s most trusted brands and unforgettable campaigns, and we guide organizations in transforming the customer experience—from the inside out. We look forward to continuing to work with the same amazing clients and the best colleagues in the business. Follow our LinkedIn page for the best in loyalty, integrated marketing, strategy, experience, analytics, and business transformation expertise. Your path is clear with Phaedon!
Phaedon
Marketing Services
Minneapolis, MN 10,062 followers
Sparking brand participation, cultivating loyalty and empowering transformation
About us
At Phaedon, we are passionate about sparking participation and illuminating the possibilities for brands. What is participation? It is the ultimate form of connection, capable of cultivating emotional loyalty and impacting your brand's bottom line. We partner with our clients to simplify complex milestones and ignite brand love. Our loyalty technology solution, Tally®, underpins some of the most award-winning loyalty programs across the globe; we are the driving force behind some of the world’s most trusted brands and unforgettable campaigns; and we guide organizations in transforming the customer experience, from the inside out. Across loyalty technology and services, marketing communications, and customer experience transformation, we bring intelligent imagination to solve your biggest business and brand challenges.
- Website
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https://www.wearephaedon.com
External link for Phaedon
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- Minneapolis, MN
- Type
- Privately Held
- Specialties
- Loyalty marketing, Loyalty technology platform, Public relations, Social media marketing, Influencer marketing, Loyalty strategy, Brand activation, Loyalty program design, Business transformation, Customer experience, Organizational design consulting, Change management consulting, Creative services, Loyalty analytics, Loyalty program optimization, Economic modeling, and Consumer / Brand marketing
Locations
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Primary
305 N 5th Ave
Suite #200
Minneapolis, MN 55401, US
Employees at Phaedon
Updates
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Fraud comes in many forms, including cyberattacks, fake or stolen identities and payments, and more—all of which can negatively impact loyalty programs and member trust. Our own Mark Halterman and Lauren Sutherland, MBA (she/her) explore how to optimize fraud management while enhancing member experiences. Read the full article here: https://bit.ly/40omoJ4 #LoyaltyFraudPrevention #CustomerExperience #DataSecurity
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Phaedon reposted this
Looking for your next level-up from acid-washed jeans? The teams at Wrangler and Coors Banquet bring you…beer washed jeans 🍻🤠 Love this idea DDB. Awesome job to the team for making it happen Marcelo Pascoa Alyssa Lynner Stephanie Clanfield Courtney Oliver Hannah Toutounchi Vincent Ventura Maya McDonald and Phaedon and many more 💪💪
The ’80s brought acid washed jeans. Now, Wrangler and Coors have introduced beer-wash jeans
fortune.com
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Calling all Loyalty360 members! Don't miss this session with our own Emily Merkle, MS next Tuesday, October 22nd.
Join Phaedon's Emily Merkle, MS, SVP of Analytics & Data Science, for an enlightening Loyalty University session that explores the transformative potential of AI in customer loyalty. Find the preview video here: https://lnkd.in/gZ9wQ9gD #rewards #cx #loyalty
Unleashing the Power of GenAI to Fuel Customer Obsession | Loyalty University Preview Ft. Phaedon
https://www.youtube.com/
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Emotional loyalty is the ultimate form of participation between a customer and brand—driving engagement, advocacy, and identity. And data is the key to unlocking that emotional loyalty. Our own Mary Carter and Kristi Boesen explore how data drives insights across business foundations, strategy, and execution to foster genuine, long-term emotional loyalty. Read the full article here: https://bit.ly/400xB2v #EmotionalLoyalty #CustomerObsession #Loyalty
Emotional Loyalty and Data: Genuine Customer Connections
https://www.wearephaedon.com
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Phaedon reposted this
Last week, we wrapped up an incredible partnership with the mighty Molson Coors Beverage Company and their vibrant Happy Thursday brand! - 🍻 Across NYC, San Diego, and Chicago, we turned Thursday nights into something unforgettable—bringing singles together over great drinks, exciting venues, and of course unmatched energy. 🙌 A massive thank you to Phaedon and everyone who joined the fun to make this collab one to remember! Ready for more? Stay tuned for what’s coming next! 🎉 #HappyThursday #MolsonCoors #ThursdayDating #MoreToCome
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In this month's edition of our monthly newsletter, our experts explore: -How GenAI is revolutionizing loyalty marketing -Building authentic relationships with creators for influencer marketing -Optimizing loyalty fraud prevention while improving member experiences Want these insights delivered directly to your inbox? Subscribe here: https://lnkd.in/eWyrh3Wz #AI #CustomerExperience #EmotionalLoyalty #Newsletter
Unlock customer obsession, build authentic creator relationships, and more
Phaedon on LinkedIn
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Influencer marketing isn't just trending—it's transforming how brands connect with audiences. In today's digital landscape, building authentic relationships with creators is key to creating deeper, more meaningful connections with consumers. Our own Maddy White and Maura Quinn share their insights on cultivating meaningful creator relationships, from improving cost efficiency to boosting brand loyalty. Learn how to develop and sustain these partnerships for long-term success here: https://bit.ly/3Btivbq #InfluencerMarketing #AuthenticPartnerships #CreatorRelationships
How to build authentic creator relationships | Phaedon
https://www.wearephaedon.com
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What an incredible couple of days at the FT Awards and Loyalty Summit! Congratulations to all the award winners—as sponsors, we were proud to play a small part in helping recognize excellence in loyalty. It was wonderful to connect with so many of you and discuss evolving trends in customer loyalty. We'll be continuing the conversation with our experts' latest insights, shared right here on LinkedIn, and on our website: https://lnkd.in/eHZfYWdg #LoyaltySummit #CustomerLoyalty #FTAwards Denise Holt, MBA