PETERMAYER

Whether you’re wandering through America’s oldest city, exploring the future of space travel, or frying fish in the kitchen – brand joy is there – waiting to be unleashed. #UnleashBrandJoy

Cannes Lions 2024 brought together the brightest minds in marcomms, showcasing groundbreaking ideas and innovative campaigns. Our fabulous leader, Michelle Edelman, was a featured speaker at the ADWEEK House “Badass Bosses Luncheon” in partnership with She Runs It, where she shared insights on why brand joy is the new purpose: "It’s time for brands to get the credit they deserve for bringing joy into people’s lives.” https://lnkd.in/gJqBP374

What if joy could grow your business? We did the research, and we have good news. #UnleashBrandJoy

And - just like that - PETERMAYER's new brand positioning is out in the world, at the Cannes Lions International Festival of Creativity, the ad industry's leading stage. You cannot tell that I was shaking like a leaf, but even after decades of presenting, walking my agency into its next phase of life was a moment of intense overdrive. Everyone I've had the pleasure of talking with has sparked to the idea that advertising could improve lives. A livelihood that hangs around the Gallup Most Admired Professions list around congressmen and car salesmen, that's certainly not the stereotypical sentiment. But we need products and services in our lives. Brands have the opportunity to make those lives joy-filled, and the right communications opens the gates to those emotions. In a time when people feel the weight of the world is on their shoulders, our agency is committed to creating moments of joy via the brands in our lives, and making every day just a bit better. Thankful to our partners at ADWEEK and She Runs It, to Deepak Chopra MD (official), who put everyone into a serene meditative state before I spoke. And to the incredible staff at PETERMAYER, who bring sparks of joy to their clients and our work every day.

The Louisiana Civil Rights Museum celebrates Black history and those who fought (and continue to fight) for change. And we’re so proud to have been part of the PR effort in support of their mission. Check out the link to learn more about their mission and how to show your support: https://lnkd.in/dPxq6Yvi

Our badass boss Michelle Edelman – who just so happens to love ADWEEK, houses, and luncheons – was invited to speak at the She Runs It Badass Bosses Luncheon at the ADWEEK House in Cannes! Talk about a match made in heaven. #UnleashBrandJoy #CannesLions2024

Much love to our agency Dad. And by “Dad” we mean the guy we always ask for money. And by “guy we always ask for money” we mean our loving, supportive CFO, Keith Crawford. To all the agency dads out there making things happen...just know...you are appreciated.

It’s the dawn of a new era for PETERMAYER. Our CEO, Michelle Edelman, lays out the case for Brand Joy in ADWEEK. Read her story to see why joy should be every brand's ultimate purpose. #UnleashBrandJoy

When you’re investigating joy, you gotta ask the tough questions. And the oddly specific ones.

FINDING JOY IN RANDOM, MADE-UP HOLIDAYS vol.1: So much joy to be found in #NationalBallpointPenDay. Whether it’s journaling on a quiet beach, sending a postcard from a town that looks like it’s from a Hallmark movie, or getting an autograph from Taylor after the concert – joy – and ballpoint pens can be found anywhere and everywhere. These just so happen to be the best places in our unbiased (ahem) opinion. #UnleashBrandJoy