Can you believe summer is almost over? The good news is that there is still time for all of us to get our sites and promotions ready to take advantage of the upcoming holiday shopping season. PMA members will share their tips and perspectives on everything from important Q4 dates to communication strategies to how to stand out from the crowd. Learn how to leverage last-minute opportunities as well as avoid common Q4 mistakes. Panelists include: Jake Fuller, JEBCommerce Kerry Curran, MBA, RBMA: Revenue Based Marketing Advisors Michelle Kalinowski, NYMO & Co. Jonathan Goodwin, Upsellit | Managed Conversion Optimization Tricia Meyer, Performance Marketing Association (Moderator) Thanks to our sponsor NYMO & Co.!! Register below to attend the webinar with live Q&A, plus get immediate access to the replay. #affiliatemarketing #performancemarketing
Performance Marketing Association
Technology, Information and Internet
Middletown, Delaware 2,368 followers
About us
The Performance Marketing Association (PMA) is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry. We are a 501(c)6 corporation. The PMA’s mission is to champion and protect accountable performance marketing. Our main goals are: To promote the growth of the industry, Help model standards and best-practices and Advocate on behalf of the businesses that comprise the performance marketing industry The PMA strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business. The PMA is the first formal organization representing the burgeoning performance marketing space and offering members a means to learn, share or communicate on a global scale. The collective knowledge of the community is shared and best practices are outlined, thereby providing performance marketers with the tools, information and support they need to grow their businesses. In addition, the PMA gives performance marketers a unified voice to address issues and challenges facing the industry. The PMA investigates these issues, maintains close contact with members, advertisers, legislators and news organizations to inform and educate and provide resource materials. The association also coordinates advocacy efforts, speaking on behalf of the industry – allowing its members to be heard while still focusing on their respective businesses.
- Website
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https://thepma.org
External link for Performance Marketing Association
- Industry
- Technology, Information and Internet
- Company size
- 2-10 employees
- Headquarters
- Middletown, Delaware
- Type
- Nonprofit
- Founded
- 2008
Locations
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Primary
Get directions
364 E Main St
444
Middletown, Delaware 19709, US
Employees at Performance Marketing Association
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Chris Tradgett
Marketing at Moonpull | PMA Board Director 2023-4 | Co-Founder at Publisher Discovery
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Tricia Meyer
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Jenna Walsh Saxton
Business Intelligence at Awin Global
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Samantha Duncan
Director - Performance Partnerships & Affiliates, North America at Dentsu | PMA Publisher Recruitment Council | Amazing Women in eCommerce 2023 & 2024
Updates
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If you missed the webinar yesterday, our replay is now available! “Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.” Special shoutout to our panelists for all of their great information: * Dylan Bertalli, PartnerCentric, Inc. * Joe Coyle, Slickdeals * Anne Mies, Simpl-eCommerce * Brook Schaaf, FMTC * Tricia Meyer, Performance Marketing Association (Moderator) Thanks to Simpl-eCommerce for their sponsorship! https://lnkd.in/gB6xve2W
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Free PMA Webinar! Are you a brand or agency that currently works with coupon and deal sites or is considering working with them? Just in time for Q4 planning, learn the differences between the different business models as well as what attributes they can bring to the affiliate relationship. Register below to have access to the webinar live PLUS ask questions of the panelists. In addition, you will have instant access to the video replay. Thanks to Simpl-eCommerce for their sponsorship! Panelists include: * Dylan Bertalli, PartnerCentric, Inc. * Joe Coyle, Slickdeals * Anne Mies, Simpl-eCommerce * Brook Schaaf, FMTC * Tricia Meyer, Performance Marketing Association (Moderator)
Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.
www.linkedin.com
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Don't forget to RSVP for next week's webinar so that you can have access to the live Q&A as well as the video replay! Excited to have Dylan Bertalli, Anne Mies, Brook Schaaf, and Joe Coyle joining PMA Executive Director Tricia Meyer for this discussion. #performancemarketing #affiliatemarketing
Free PMA Webinar! Are you a brand or agency that currently works with coupon and deal sites or is considering working with them? Just in time for Q4 planning, learn the differences between the different business models as well as what attributes they can bring to the affiliate relationship. Register below to have access to the webinar live PLUS ask questions of the panelists. In addition, you will have instant access to the video replay. Thanks to Simpl-eCommerce for their sponsorship! Panelists include: * Dylan Bertalli, PartnerCentric, Inc. * Joe Coyle, Slickdeals * Anne Mies, Simpl-eCommerce * Brook Schaaf, FMTC * Tricia Meyer, Performance Marketing Association (Moderator)
Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.
www.linkedin.com
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Do you want to get more active with the PMA? Our Councils are the creators of most of our webinars, whitepapers, and other content. Find out more about them and how you can join! https://lnkd.in/gdsi-ra6
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Are you an affiliate marketer that regularly writes reviews? An influencer who reviews products? Are you a brand who uses affiliates or influencers as part of your marketing efforts? You will want to read this new update from the FTC and understand how it might impact you. We'd love to hear your thoughts in the comments below. Thanks to Richard Newman for pulling this together so quickly as it was just released TODAY! https://lnkd.in/gjrxyfeY
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Please give a big welcome to our newest member RevWise! Your support makes a great difference in #performancemarketing.
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Download the newly updated Performance Marketing Glossary from the PMA! It's a great resource for anyone wanting to brush up on industry terms, acronyms, and abbreviations. We're covering affiliate and performance marketing, influencer marketing, and more. Big thanks to the PMA Industry Advancement Council for all of their work on this. Feel free to share with anyone and everyone in the industry! https://lnkd.in/gKTbX7mv
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Get excited for ELEVATE Lead Generation and Affiliate Marketing Summit! Located in London on September 16-17, PMA members can get £100 off the event ticket price. Reach out to Tricia Meyer for your code. This is a terrific opportunity to attend. Thanks to PMA member Affiverse for the opportunity! https://lnkd.in/eUtqBCp2
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Let's give a great big THANKS to all of our July membership renewals!! Looking forward to another great year working with all of you in support of #performancemarketing! Martech Record eAccountable Galen Schneider (Partnerality) Vista Rust Built, Inc Zynali Marketing Solutions DontPayFull Cirincione Consulting coreg.software, Inc. Affnet Media RevLifter Alta Media Partners The Budget Savvy Bride Best Case Leads
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