Peepal People

Thanks for covering, Chandler James - I can't wait to meet these brands at the Summer Fancy Food Show. And thanks for being so fabulous, Victoria Ho!: “The allyship of industry leaders like Bill Lynch, CEM Lynch and the Specialty Food Association is essential to advancing our impact as an organization,” said Victoria Ho, Founder of Sherpa CPG and member of the (Included)CPG) leadership team. “Closing the opportunity gap for founders of color is central to our mission to shift the retail landscape toward more equitable representation of our nation's diverse cultural fabric. Each innovative brand selected for the (included) Fancy Food Show Cohort receives a game-changing sponsorship and direct access to decision-makers and media; but our partnership with the SFA amplifies BIPOC voices across the CPG ecosystem.” Aaji's JOI KULA Foods Nepal Tea Collective, PBC. Peepal People Poppa's Custard Company Recoup Beverage, Inc. Shire's Naturals Sweet Fields Tal's #WeFancy #FancyFoodShow #CPG #SpecialtyFood #DEI

Author, Nina Roberts reached out to me a few days before this article was published in The New York Times (digital print) in which she briefly mentions Peepal People. It was heart-warming (and flattering) for me to hear that our sauces had caught her eye at the Pop Up Grocer - a widely popular curated grocer in NYC by Emily Schildt This is a big deal for three reasons: 1. The shelves of Pop Up Grocer are stocked with some of the coolest brands out there. So for our Pakistani-inspired hot sauce to catch her eye is a huge win for our small (but mighty) brand! 🇵🇰🌶️ 2. As a first-time immigrant entrepreneur with a bootstrapped business in a highly competitive industry, getting a mention on a platform like The New York Times truly feels like a moment of triumph! 🥳 3. Finally, it goes to show that our products don't only stand out on shelves but are worth talking about because they are truly unique. 🙌🏾 So if you’re anything like me and want to see diversity and global flavors on American shelves, keep rooting for us! 🎊 Rest assured, we will be celebrating this one for a long time to come. Thank you Nina Roberts 😊

Are you coming to SALA this weekend in SF?