PeakActivity

Our client achieved 309% revenue growth through a strategic re-platform. Re-platforming can drive future growth and improve customer experiences, but it requires asking the right questions to make an informed decision. It’s a significant undertaking. With our experience helping numerous clients navigate these complex projects, we know what it takes to succeed. Check out our blog for the right questions we use to prepare our clients for a successful re-platforming: 👉 10 Questions to Ask Yourself (And Your Team) Before Re-Platforming Read the blog post today. ⤵️ (The link is in the comments below).

If you want…. - Data accuracy and security - Fast page performance  - Scalability It’s time to make the switch to server-side tagging. (If you haven’t already). This is a common error we see when analyzing eCommerce analytics with the retail and B2B distributor sectors, as they continue to rely solely on client-side tagging. When making the switch, you shift the data processing workload from the client to the service. This offers: - Enhanced control over data - Improved page load times - Better compliance with data privacy regulations So, if you aim to optimize your digital analytics practices, evolve your data collection strategies through server-side tag management. ♻️Tag someone on your technical team to ensure this is implemented ✍️ If you need assistance, please reach out to schedule a meeting. We will put our contact information in the comments below.

Mistakes in analytics configurations can be expensive. They're also correctable. That’s why we’ve pinpointed the top 5 errors that could hold back your ROI. Since the announcement that Google is transitioning all businesses to Google Analytics 4 (GA4), we've assisted numerous retailers and B2B distributors in making the switch. Along the way, we've identified common pitfalls and provided actionable advice on navigating these challenges effectively in a new blog: ↳ 5 Mistakes You're Making with eCommerce Analytics Highlights include: ✔️ The importance of a precise GA4 setup ✔️ Why GA4 360 might be the upgrade your site needs ✔️ The benefits of advancing to server-side tag management ✔️ The critical need for integrating your analytics with BigQuery ✔️ The impact of custom analytics solutions on website updates Whether it's… - Outdated practices - Lack of integration - Or data misinterpretation It’s important to note these mistakes and take the best approach to turning them into opportunities for growth. Read the blog post today. ⤵️

Fast Website = Happy Users = Increased Conversions Is your eCommerce site performing at its best? Here are five practical tips to ensure it does. 1️⃣ Optimize Images Reduce file sizes for faster loading without compromising quality using tools like TinyPNG 2️⃣ Reduce HTTP Requests Streamline site elements to enhance load times 3️⃣ Leverage Caching and Compression Make revisits faster for your customers using browser caching and GZIP compression to enhance speed 4️⃣ Use a Content Delivery Network (CDN) Distribute your content globally to speed up delivery using services like Cloudflare 5️⃣ Optimize JavaScript and CSS Clean up code to ensure your site runs smoothly without unnecessary delays Don’t let slow load times be the bottleneck to your business's potential. Dive deeper into these steps and understand how to apply them in our latest blog: ↳ Get Your Site Performance in Order: A Critical SEO Must-Do for eCommerce Success (The link is in the comments below). Read the blog post today. ⤵️

Is your major tech project at risk of falling behind? You are not alone. Many large-scale tech initiatives, especially in eCommerce, struggle to stay on track due to scope creep, inadequate/misallocated resources, untested technology, or partner management. However, discovering the problem doesn't solve the problem—a seasoned program manager does. That’s when Karen Everett steps in for our clients facing similar challenges. She's amazing at reviving technology projects that, without intervention, could seriously jeopardize a company’s revenue, operational efficiency, and brand reputation. Here’s what she’s found works: - Effectively adjust team priorities and resources to address immediate needs - Engage with senior leadership early to realign project goals and resources - Have one person manage all technological and partner dependencies - Evaluate the project’s scope and deliverables to prevent scope creep The result? A revised, realistic roadmap that aligns with business goals, providing all stakeholders with a clear path forward and renewed confidence in their projects. — 📩 Be sure to connect with Karen Everett ♻️ Repost it to spread the power of program management  ✍️ Looking to ensure your next big project succeeds without a hitch? Let’s talk. 

Is your eCommerce site as fast as it should be? ❗️If loading takes more than 5 seconds, you could lose half your sales. Website performance is crucial for your online success. Here's why: - Quick loading times directly boost your conversion rates - It’s a major ranking factor for Google and Bing - Fast sites create happy users Concerned about your site’s speed? We cover all the practical steps you need to take to ensure your website runs smoothly and efficiently in our latest blog: ↳ Get Your Site Performance in Order: A Critical SEO Must-Do for eCommerce Success (The link is in the comments below). Site Performance = Your Bottom Line Don’t let slow load times be the bottleneck to your business's potential. Read the blog post today. ⤵️

New strategies can be intimidating. But when struggling to stay relevant and profitable, that’s the best time to try something different. At PeakActivity, our Principal Consultant, Cheri Siedle, takes on the challenge of helping clients see things differently. Whether it's for eCommerce growth or integrating new tech solutions, her approach is straightforward: 1. With care, consideration, and expertise 2. Working closely with each client in their own space 3. Staying connected post-engagement to see the implementation of strategies The result? Phenomenal outcomes where clients feel truly understood and supported throughout their journey to change. 🌟 "Helping clients pivot and succeed in their industries with new strategies energizes me and reinforces why I love what I do!" - Cheri Siedle – 📩 Be sure to connect with Cheri Siedle ✍️ If you’re struggling to break free from outdated practices and want to explore new possibilities, reach out. Cheri’s expertise in driving change is your next step toward a more profitable future.

We are excited that the 2024 Summer Edition is here after weeks of teasers from Shopify’s President Harley Finkelstein! As a Shopify Partner, we're thrilled about several standout features: → 𝗦𝗶𝗱𝗲𝗸𝗶𝗰𝗸 AI-personal assistant trained on your store data → 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 Handles global complexities to avoid unexpected costs and regional restrictions to ensure compliance → 𝗧𝗿𝗮𝗱𝗲 𝗧𝗵𝗲𝗺𝗲  Designed for B2B stores focusing on repeat and bulk purchasing → 𝗛𝘆𝗱𝗿𝗼𝗴𝗲𝗻 𝗩𝗶𝘀𝘂𝗮𝗹 𝗘𝗱𝗶𝘁𝗼𝗿 Streamlines headless storefront management with visual tools and real-time GitHub sync → 𝗦𝘁𝗼𝗿𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗲𝗿𝘀 Allows customers to pick up online orders at their preferred location These updates are just the tip of the iceberg. The full article is below so you can explore all 150 updates. This validates Shopify’s continued momentum in delivering eCommerce innovations and solutions with unparalleled speed-to-market. And we couldn’t be happier to help provide our clients with top-notch solutions that leverage Shopify’s robust capabilities. P.S. If you want to transform your eCommerce strategy with Shopify, send us a direct message. Our experts are here to help make your journey seamless and successful.

It’s amazing what a fresh pair of eyes can do. Not additional technology tools or ad dollars…. Eyes that have seen it all before. Take our recent work with a multichannel retailer, for example. All their channels were thriving, but eCommerce growth was falling behind. Instead of finding new avenues to explore first, we doubled down on their winning strategies: - Email - In-store traffic - Traditional print catalogs The outcome? Channel-specific sales exploded by 200% to 400%, providing a sufficient budget to reinvest in their digital transformation. Remember, sometimes less is more, and tapping into experienced experts can unlock new paths to success. 💭 Curious to see how a fresh perspective can redefine your strategy? Contact us to discover how our fractional leaders can drive transformative change in your organization.

Average marketers guess; great ones test. (Make the best decisions with an 8-step process.) We all want skyrocketing conversion rates. A/B testing is your key to understanding consumer insights and enhancing user experiences to do just that. However, determining the holistic value of your A/B testing program can be challenging. That’s why in our blog, How to Measure the Impact of an A/B Testing Program, we’ll show you how to: 💥 Evaluate the cost-effectiveness of your testing efforts 💥 Quantify the financial benefits of your A/B tests 💥 Forecast revenue gains accurately And more! Ready to turn data into action? The link to the blog is in the comments below. ⤵️ Never leave your online performance to chance again.