We like celebrating our wins, but we love sharing our thoughts on how we got there. Thank you, Kerry Curran, MBA, for creating an insightful and practical podcast that helps us share and learn from one another and for inviting our President of Marketing, Amanda Knappman to join you on RBMA: Revenue Based Marketing Advisors!
❝The more we create emotional connections with our consumers, the more they feel seen and connected to the brand, especially when targeting younger generations who prioritize aligning with brand values. As a result, you'll attract more consumers, and ultimately, see increased sales as they become more interested in partnering with or aligning themselves with your brand❞ Amanda Knappman, President of Marketing, Peace Out Skincare. 🎉SEASON 1 EPISODE 15🎉 From Startup to Global Brand: Scaling with Strategy and Heart If you’ve noticed more young adults and teens wearing pimple patches—or if you're like my 9-year-old daughter who manifested a pimple just to wear a Peace Out Skincare Acne Dot—you’re witnessing a growing trend and cultural shift in skincare, thanks to the founders and marketing team at Peace Out Skincare. (P.S. They make products for older skin too!) With over 20 years of marketing experience, including working with industry giants including Procter & Gamble and Amore Pacific, Amanda is a true expert in an increasingly competitive category. With her leadership, Peace Out Skincare continues to expand their audience and market share. In this episode, she dives deep into the strategies that fueled Peace Out’s explosive growth. Here’s are a few of the lessons you'll learn: 🌟Scaling with Strategy: How Peace Out expanded from a single product to a global brand in retailers like Sephora, Ulta, and Amazon. 🌟Staying True to Brand Identity: The importance of reconnecting with your roots and ensuring brand clarity during rapid growth. Peace Out Skincare has an amazing origin story that remains at the heart of the brand. 🌟Leveraging Omnichannel and Community Building: Amanda explains how Peace Out uses omnichannel marketing, influencer partnerships, and user-generated content to build a loyal community. 🌟The Power of Influencers and UGC: How authentic influencer collaborations and viral user-generated content helped Peace Out Skincare 3x their earned media value and build a strong, engaged audience. Plus: The secret to viral UGC videos. This is definitely an episode you'll want to make time for. 🔗in comments Be sure to follow RBMA: Revenue Based Marketing Advisors for more valuable content! #communitymarketing #social #viralvideo #pimplepatch #marketing #podcast #businessstrategy #sales #cmo #revenuebasedmarketing #revenueboost