Peace Out Skincare

❝The more we create emotional connections with our consumers, the more they feel seen and connected to the brand, especially when targeting younger generations who prioritize aligning with brand values. As a result, you'll attract more consumers, and ultimately, see increased sales as they become more interested in partnering with or aligning themselves with your brand❞ Amanda Knappman, President of Marketing, Peace Out Skincare. 🎉SEASON 1 EPISODE 15🎉 From Startup to Global Brand: Scaling with Strategy and Heart If you’ve noticed more young adults and teens wearing pimple patches—or if you're like my 9-year-old daughter who manifested a pimple just to wear a Peace Out Skincare Acne Dot—you’re witnessing a growing trend and cultural shift in skincare, thanks to the founders and marketing team at Peace Out Skincare. (P.S. They make products for older skin too!) With over 20 years of marketing experience, including working with industry giants including Procter & Gamble and Amore Pacific, Amanda is a true expert in an increasingly competitive category. With her leadership, Peace Out Skincare continues to expand their audience and market share. In this episode, she dives deep into the strategies that fueled Peace Out’s explosive growth. Here’s are a few of the lessons you'll learn: 🌟Scaling with Strategy: How Peace Out expanded from a single product to a global brand in retailers like Sephora, Ulta, and Amazon. 🌟Staying True to Brand Identity: The importance of reconnecting with your roots and ensuring brand clarity during rapid growth. Peace Out Skincare has an amazing origin story that remains at the heart of the brand. 🌟Leveraging Omnichannel and Community Building: Amanda explains how Peace Out uses omnichannel marketing, influencer partnerships, and user-generated content to build a loyal community. 🌟The Power of Influencers and UGC: How authentic influencer collaborations and viral user-generated content helped Peace Out Skincare 3x their earned media value and build a strong, engaged audience. Plus: The secret to viral UGC videos. This is definitely an episode you'll want to make time for. 🔗in comments Be sure to follow RBMA: Revenue Based Marketing Advisors for more valuable content! #communitymarketing #social #viralvideo #pimplepatch #marketing #podcast #businessstrategy #sales #cmo #revenuebasedmarketing #revenueboost

Did you know you can potentially shop tax free at SEPHORA? They're letting us use our HSA and FSA on their eligible skincare products and it just takes 3 easy steps: 1) Shop your eligible products (more on this ↓) 2) Save the receipt emailed to you 3) Submit it to your benefits provider for reimbursement *Read the full disclaimers & FAQ on their website. What are HSAs? They are tax-advantaged savings accounts. Which means you can use pre-tax dollars contributions for various medical expenses, or in this case, Sephora products. HSAs not only are your contributions tax deductible earnings are tax free. As an individual you can contribute up to $4,150, which means $4150 tax free dollars to potentially spend at Sephora. If you're an employee with a high-deductible health plan you're eligible, but if you're self-employed you can be too. Sephora has an entire section on their website listing which products are eligible, like red light masks, sunscreen, acne products, including: Supergoop!, Dr. Dennis Gross Skincare, Peace Out Skincare, Kosas, Summer Fridays, and more. Definitely talk to an accountant or financial advisor before trying this to see if it makes sense for you. Follow along for more and comment below if you'd like to learn about FSAs or the other interesting things you can use your HSA towards. #sephora #skincare #beauty #cosmetics #consumer #taxfree #HSA #FSA

Revenue Boost: A Marketing Podcast is live (https://lnkd.in/eUM4hupW) and the great episodes continue! This week, beauty industry marketing leader, Amanda Knappman graces the RBMA studio to share her expertise on winning growth strategies. In our upcoming episode, "From Startup to Global Brand: Scaling with Strategy and Heart," I sit down with Amanda to dive into the strategy and data driving Peace Out Skincare's phenomenal success. We explore how they cultivate a passionate community of brand advocates to expand their audience and dominate the market. From organically viral videos to innovative audience sampling, Peace Out Skincare's (the OG of pimple patches) acne healing dots have revolutionized acne acceptance and normalization, leading to impressive global market share. Don't miss out on this insider look into a brand that's changing the game! Be sure to follow RBMA: Revenue Based Marketing Advisors for an alert when this episode goes live! #Podcast #BusinessGrowth #MarketingStrategy #BrandBuilding #PeaceOutSkincare #AcneRevolution

Our BeautyMatter NEXT Awards aim to raise the bar and define the future of beauty. We received 500 entries for over 50 awards across 8 categories – giving our judges a difficult task. In some cases, the submissions were so good we had some ties.  At BeautyMatter, it's not a popularity contest, and you cannot buy your way to a win. These businesses across the beauty value chain earned their place and deserve the recognition. ⭐ Meet the 2024 Finalists: https://lnkd.in/eKqGuKW7 Winners will be announced at our NEXT Summit in Los Angeles on October 24th. #BeautyMatter #NEXTAwards #BMNEXT2024 #beautybusiness #beautyindustry #beautyawards

Beauty with Pride: A Dialogue with LGBTQ Beauty Founders This Pride Month we are reveling in the beauty of pride! We are excited to have Brent (Beekman 1802), Josh (Beekman 1802), and Enrico (PeaceOut), LGBTQ founders, share about their beauty brand and story, and how their brands are a reflection of their own sense of pride.