PDG Insights

🌟 **Unlocking the Power of Cultural Nuances in Marketing** 🌟 At PDG Insights, we understand that the US Latino market is a mosaic not a monolith (borrowed from the UCLA Latino Policy & Politics Institute). With 25% of Americans expected to be Latino by 2060, it's crucial for brands to move beyond stereotypes and simplistic Spanish translations. Our latest insights reveal the importance of celebrating the rich diversity within the Latino community, from nationalities and cultures to languages. 📊 **Key Takeaways:** - The Latino market is diverse and dynamic, requiring nuanced marketing strategies. - Simply translating content into Spanish isn't enough; cultural context matters. - Bilingualism and the fluid use of English and Spanish are key to authentic connections. Join us as we explore effective marketing strategies that resonate with Latino consumers and foster deeper brand loyalty. Work with us and our partners to create campaigns that truly connect on a cultural level. 🌍✨ #Marketing #LatinoConsumers #CulturalDiversity #BilingualMarketing #BrandLoyalty #HispanicHeritageMonth Lilia Arroyo Flores, Alejandra (Alex) Garza, David Marcotte - Love your thoughts on this. https://wix.to/p5t9Jqp

🚀 Unlocking the Power of Private Label Products for Hispanic Consumers! We at PDG Insights are thrilled to share the findings from our inaugural US Hispanic Pulse study, conducted in August 2024. This comprehensive survey, which included over 1,000 respondents, and reveals fascinating insights into the purchasing behaviors of Latino consumers, particularly regarding private label products. 🎥 Watch our latest video for a quick summary of our insights! 🎥 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: • 90% of Latino consumers purchase private label products, with over 60% buying them often or always. • 9 out of 10 Latino respondents buy private label products at least monthly, and 1 in 3 do so weekly. • Latino households purchase private label products in an average of 5.1 categories, increasing to 5.9 for those with children.  Price and value are key drivers, with higher-income Latino households embracing private labels across various retail channels. • There’s significant interest in innovative private label products, especially among households with kids and higher incomes. We also spotlight H-E-B’s Mi Tienda Line, a shining example of how understanding local consumer demographics and preferences can lead to success. This line helps consumers create authentic Mexican meals at home and has become a favorite among many. 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮? Focus on targeted communication, product innovation, diverse assortment, and highlighting the value proposition of private labels to drive retailer choice and loyalty among Hispanic consumers. 📧 Want to learn more? Reach out to me directly at [email protected] #PrivateLabel #HispanicConsumers #RetailInsights #PDGInsights #HispanicHeritageMonth #ConsumerBehavior #MarketResearch #HEB #MiTienda #StoreBrands

🚀 Unlocking the Power of Latino Consumers in Private Labels🚀 Private label products are transforming the retail landscape, offering unique, high-quality alternatives to national brands. These store brands not only enhance profit margins but also foster customer loyalty. 📈💡 In our latest blog post, we explore the growing consumer interest in private label, especially among Hispanic shoppers. Discover key strategies for retailers to capitalize on this trend, learning from best-in-class retailers successful executing today like #HEB. 🌟 Read more to learn how you can boost your market share and drive loyalty with private label products! 🛒📊 #PrivateLabel #RetailStrategy #ConsumerTrends #HispanicConsumers #HispanicHeritageMonth #BrandLoyalty #ProductInnovation #RetailMarketing #ValueProposition #StoreBrands #MarketTrends #CustomerEngagement #RetailInsights #ShoppingBehavior #USLatinoMarket #RetailSuccess https://wix.to/rTviJ9w

We are so proud to introduce our first ever quarterly US Latino Pulse Study. Starting on Thursday, we'll be sharing findings twice a week throughout Hispanic Heritage Month to introduce you to some of the unique work we've done to help our clients better understand the US Latino consumer. Did you know 58% of US consumers say they are willing to pay more for brands or companies that offer products that they feel represent their culture and values? And with a population of over 65 million people and an estimated $2.7 trillion in buying power, getting things right means real market potential for many companies. Please follow us if you want to learn more and reach out with any questions. #HispanicHeritageMonth #Latinx #LatinoConsumers #LatinaFounders #USconsumers

Teasers are starting, and apparently just in time. Results from our 2025 Shop Local and Sustainability study will be released soon. Make sure to follow us here!

We are so excited to host our first complimentary thought leadership webinar digging into our recent private label study findings. Join our founder, Diana Leza Sheehan, as she discusses consumer trends in private label, merchandising best practices in retail, and real strategies on how to grow or defend against America's true big brand. Register now for this one-hour webinar on Thursday, August 8 at noon CST. #storebrands #privatelabel #grocery #groceryretailing #trendsinretail #consumerinsights #shopperinsights

Hot off the presses. Please find our first white paper, highlighting some of the key findings of our recent Private Label Pulse Study. Understand the private label consumer and how retailers and manufacturers can innovate to differentiate themselves. Finally, if you want to learn a little bit more and understand how retailers bring this to life on the shelf with real case studies, register for our free webinar on July 29th. Download your white paper now! #privatelabel #storebrands #grocery #retail #groceryretail #productinnovation #consumerinsights #retailinsights https://lnkd.in/gPyt35Ch

So much great thought leadership on #privatelabel. Great work by the FMI- The Food Industry Association

The private label landscape is changing! Consumers, especially younger and affluent ones, are seeking more than just deals. They crave exciting, high-quality store brands. This shift presents a golden opportunity for retailers and manufacturers to win loyalty through private label innovation. In my latest blog, we explore: • Why price isn't the only driver of private label growth. • How younger consumers are fueling the demand for innovative store brands. • Actionable strategies for retailers and manufacturers to stay ahead of the curve. Ready to unlock the true potential of private label? #privatelabel #retailinnovation #consumertrends #groceryindustry https://wix.to/UGCvR6e