Pathlabs

Our latest research report reveals that independent agencies are nimble and agile in facing industry challenges. 🔍 The study, created in collaboration with AdExchanger, reviews how crucial media execution, strategy development, and client management are for these agencies, especially when resources are limited and client expectations are high. Despite these hurdles, there are immense opportunities for growth and innovation. 🌟 At Pathlabs, we empower our agency partners with the tools and insights they need to thrive in this complex environment. Stay ahead of the curve with us! 🤝 https://lnkd.in/gp_nKN3n #DigitalMedia #Advertising #AdTech #MediaStrategy

Imagine it. You are executing a digital media campaign and going through all the motions. You have to weigh and select the right channels, nail down the target audience, build out a budget, and QA creative – there are a lot of steps! 😅 But here is where you get hung up – tracking implementation. It’s intimidating, has a lot to it, and not everyone feels up for it. But why? 🤷🏽♀️ We just released a blog shedding light on the uncertainties and challenges of tracking online ad campaigns.  📊🔍 Take a look.  https://lnkd.in/ge8SZcQz

How are the most successful independent agencies staying ahead of industry trends and driving growth? We teamed up with AdExchanger to survey over 100 of the most successful agency leaders, frame the complex landscape of digital media, and illuminate a path to agency growth. 🚀

Incredibly excited to continue to grow and build here at Pathlabs. We are fortunate to add another amazing Partner Manager to our team with Alex Panhans joining our staff. We continue to be humbled with the level of talent that come through these doors to help support our agencies vision and growth. It is embarking on 3 years of being here at Pathlabs and to say it has been the best career decision to date is an understatement. The people I have been able to do this with and the partners I have met through out the way has made this a truly unique experience. The sun is currently setting in Montana after 10pm these days and pretty lucky to have this as an after work activity! Excited for what's next

We talk a lot about independent agencies because we spend a lot of time talking WITH independent agencies. Recent conversations inspired us to team up with AdExchanger and gather insights to support "The State of Media Execution for Independent Agencies" research report. This exclusive, free report is grounded in industry research data gathered from over 100 of the most successful independent agency leaders and experts. Download our free report to learn about: 📈 Media Execution Models: Insights into current strategies. 🔍 Cookie-less Future: Adapting to the loss of third-party cookies. 🤖 AI Impact: How AI is reshaping advertising. 📺 Navigating Fragmentation: How agencies are driving continued success. Check out the full report below to stay informed on the latest industry trends, strategize effectively with actionable insights, and adapt by preparing for future challenges. https://lnkd.in/gp_nKN3n #DigitalMedia #IndependentAgencies #AI #Advertising #AgencyGrowth

As streaming services continue to grow, advertising dollars are swiftly following—from traditional linear TV to Connected TV (CTV). 📺 Why is this happening? Simple: money follows eyeballs.  📈 Our latest article looks at why advertisers are making the switch to CTV. From increased viewer targeting precision to cost efficiencies, the reasons stack up. And with a predicted growth in ad spend on CTV reaching nearly $100 billion by 2027, it's clear this is more than just a trend—it's the future of TV advertising. 🚀 Whether you're curious about the shift or looking to optimize your own ad campaigns, take a moment to check out our insights. No sales pitch, just a knowledge resource to keep you ahead in the digital game. 💡 🔗 https://lnkd.in/gch5K6-w #CTV #DigitalAdvertising #MediaBuying #MarketingTrends

It was great to see our social channels adorned with the incredible volley of content from MediaPost’s six-part series covering our work this spring! 📚✨ We dropped a recap blog outlining each section of the series. Revisit each part and uncover tactics for strengthening in-house agency teams, navigating the ongoing tech “arms race,” driving growth and profitability, and much more.💡 https://lnkd.in/gXCTTp_j

Today, the University of Montana Alumni Association announced their 25 Under 25 honorees for 2024. We are beyond stoked to see a familiar face on the list. Jacob Treece joined our team as a marketing intern back in 2022 and transitioned to a full-time role the day he graduated from college. Over the last year, Jake has been instrumental in the growth of our content marketing efforts. Congratulations on the achievement. We are lucky to have you on our team! “These young alums are making an impact in the early days of their careers and representing UM in Montana and around the globe. Read about this year's recipients and their incredible achievements!” https://lnkd.in/gdCNGZbB

“And the beat goes on…” Can you finish the lyrics?!? 🎶 Regardless, we hope you kept up with MediaPost’s six-part series featuring Pathlabs. The final installment, “The Beat Goes On: The Role of Harmony in an Agency’s Media Workflow,” was released last week. 🌟 It touches on a challenge many independent agencies face – keeping the beat with their multiple workflows when handling media execution for clients in a consistent, sustainable, and predictive manner. Check it out! https://lnkd.in/gPPpABPN

That’s a wrap! After two months, MediaPost has concluded its engaging six-part series featuring Pathlabs! 🥹 This series covered a lot, all focused on the challenges independent agencies face when executing digital media. It also provided a solution – working with a Media Execution Partner, enabling agency teams to balance growth and profitability, realigning their efforts with their passions. 💪 Now, take a look at this final piece, where leaders from Cayenne Creative, The Blossom Project, Penna Powers, stiletto collective, Town Hall Agency, and Conquer finalize their thoughts on how these partnerships create informed, sustainable, and predictable workflows for their agencies, helping them weather storms and find harmony in their media execution endeavors. 🌞 https://lnkd.in/gPPpABPN #digitaladvertising #mediaegency #businessstrategy