✨ Hey THANKS ADWEEK for recognizing Party Land Creative Director Natalia Fredericks as the glowing ball of gas in the sky that she is. Natalia has masterminded some of Party Land's most hilarious work (JanSport, we're looking at you) but she's a brilliant artist, mentor, dog mommy and friend too. She's a rare talent and we're so thankful she lives in Party Land. ✨
Party Land
Advertising Services
Los Angeles, CALIFORNIA 9,104 followers
Comedy’s Greatest Ad Agency | 2x Ad Age Small Agency of the Year winner | 2x Adweek Breakthrough Agency | LA & Colorado
About us
Party Land is an ad agency with offices in Los Angeles and Colorado. Independent. Full Service. Excited.
- Website
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https://www.partyland.co/
External link for Party Land
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, CALIFORNIA
- Type
- Partnership
- Founded
- 2017
- Specialties
- branding, advertising, digital, social, influencer, comedy, women-owned, design, production, marketing, content, strategy, brand recognition, comedy, culture, full service, ad agency, and AI
Locations
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Primary
Los Angeles, CALIFORNIA 90292, US
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Denver, Colorado, US
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Fort Collins, Colorado 80528, US
Employees at Party Land
Updates
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Happy #Inc5000 Fastest Growing Companies List Day, ya'll. Party Land is horny to announce WE'RE ON IT AGAIN this year -- up 348 spots from last year to snag the #905 overall rank and #68 amongst Advertising and Marketing agencies. That would make us *checks notes* in the Top 20% of all the fastest growing private companies and Top 15% of all advertising and marketing agencies in America. Comedy in advertising has proven to not only be an effective strategy in driving insane growth for our clients but as an agency business model in and of itself. Win-win. We love when the math is mathing. Congrats to all the other growers on the Inc. Magazine list! #Inc5000 #IncMagazine #FastestGrowingCompanies #growth #advertising #adagency #comedy #funnyads
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It's hard to make great work without great partners. And It just so happens our great partner Matt Repicky is speaking at the Modern Retail Marketing Summit about how we get to great work together. So, If you like Santa Barbara 🌴 (yes) and listening to smart people saying smart things (yes & yes), then do yourself a favor and get to the Modern Retail marketing summit. #menswearhouse #modernretailmarketingsummit
excited to be at the Modern Retail marketing summit in a few weeks... chatting about brand resonance, leveraging consumer insights, and how Men's Wearhouse collaborates with our creative partners at Party Land. if you'll be there, please say 👋! #marketing #branding #retail #apparel #creative #advertising
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We spend our entire careers telling brands they need to have a point a view in order to stand out, yet only a handful of agencies truly differentiate. Our very own Matt Heath spoke at the Ad Age Small Agency Conference last week on this very topic. "How to market your agency: Creating a clear positioning and staking out specialization". He was joined by Kate Higgins, Courtney Berry and Judann Pollack, who beat this topic up and rained insights on a captivated audience. Our path to Comedy's Greatest Advertising Agency wasn't easy, it took a commitment to cutting off potentially half of the industry (53% of ads were considered comedic in 2023), but here's why we believe comedy is the best form of advertising and gives us and our clients a competitive advantage: Memorability 🤔: Funny ads are more memorable. When we laugh, we create a positive association with the brand. Think about some of the most iconic ads – chances are, they made you lol. Viral Potential 🤣 : Humorous content is highly shareable. People love sharing things that make them laugh, or might make their friends laugh, or even their communities laugh, which means your ad could reach a muuuuuuuch larger audience organically. (that means less 💵 down). Emotional Connection 🤗 : Comedy taps into our emotions, literally altering brain chemicals, creating a stronger bond between the audience and the brand. This emotional connection leads to increased brand loyalty and fleeting moments of happiness. Approachability 💏 : A good laugh can make a brand seem more approachable and human (hot tip: humans like humans more than brands). It breaks down barriers and makes the brand more relatable. Stress Relief 😓 : In our fast-paced lives, a moment of laughter can be a welcome relief. Ads that provide this not only promote the product but also offer a moment of joy and boy oh boy do we need this. Comedy isn't just about making people laugh; it's about making people feel good about your brand. It's a powerful tool that, when used correctly, can yield amazing results. Don't believe us? Think about your favorite ad(s) from forever and post below. #adage #Partyland #Comedyagency
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Funny, Party Land only does comedy. Our Creative Director Natalia Fredericks drops knowledge bombs in this Ad Age article (written by Erika Wheless!) breaking down the state of comedy in the industry. We're fanning, in particular, over how she straight up owns how we nail Tik Tok humor for Gen Z in our latest work for JanSport, and recently Men's Wearhouse, Urban Decay Cosmetics, and Every Man Jack. Comedy is subjective. It IS culturally and generationally influenced. And we love Nat's modern take on it here, because if your answer to "How do you make my brand funny" is, "Do the same thing we've always done because funny is funny," you're not making a funny ad, you're making a mistake.
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Indie Agency News is coming all the way to Colorado to host a party on a 🎉 MONDAY 🎉 and, naturally, we couldn't say no. Thanks to Cactus for hosting --we're excited to mingle with our fellow indie friends. Who's in? Tickets here: https://lnkd.in/gWmMhspT
Food, drinks, networking, and games—sounds like a perfect Monday to us. Join us at Cactus on Monday, July 15th from 5-7 pm as we welcome our friends at Indie Agency News for Fun Games Live in Denver. Grab your tickets at the link below before they are gone! https://lnkd.in/gWmMhspT
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The secret to making great work is working with the best partners. Kim Dubé at Cosmo Street is our go-to editor for all things comedy editing. So funny, so smart, so fast, and so good at being a great human. Absorb all the knowledge in this ADWEEK article by the great Terry Stanley featuring Kim and other comedic geniuses Zoe Kessler, Steph Barkley, Matt Buechele, Tom Scharpling, and Vinita Khilnani as they rap philosophical about their favorite funny ads.
Just Ad Funny? Comedians Assess Cannes Lions Humor Winners
adweek.com
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Wanna hear the origin story of Party Land and the clementine orange 1972 GMC motorhome that was our first office? Well, Marketing Brew, by way of the great Alyssa Meyers, will take you back in time to see what made us make all those arguably dubious choices. You'll also get to hear about how/why friend agencies Quality Meats Creative, Ice Cream Social, and Flower Shop also chose creative over conventional.
Quirky is in, stuffy is out: Why some ad agencies are choosing unconventional names
marketingbrew.com
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As someone who lives, breathes and sometimes almost dies in the pursuit of creativity, we couldn't be more stoked to see our founder, Matt Heath, receive this recognition. Thank you to ADWEEK for celebrating his contribution to the industry and the blood, sweat and tears (mostly tears) he's put into making Party Land, Party Land. #Adweekcreative100 #Adweek #Comedyagency
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INTERNS. COME HERE. BE OF US. We’re looking to fill two intern roles for account management. Will also cozy up to biz dev, PR, and party planning. Please be so awesome. So smart. So motivated. And so in Colorado or Los Angeles ONLY pls. Email: [email protected] and tell us the funniest thing that’s ever happened to you. Don’t lie because we’ll ask for proof if you get hired.