Parrot Analytics

What does the future of Entertainment Analytics look like? At Parrot Analytics, we believe it's a transparent economic attribution system that benefits every stakeholder in the content development and monetization lifecycle. From movie box office forecasting to measuring revenue contribution of content on streaming services via our ground-breaking Content Valuation™ system, we're building the most robust global entertainment analytics system to future-proof the industry. After another year full of leading industry conversations, working with strategy teams around the globe, and celebrating exceptional content and talent with our Global Demand Awards™ - we can’t wait to show you what we have in store for 2024. Watch this space!! 🔥🔥🔥

This issue of Parrot Perspective is all about understanding how #brands can best position themselves to accomplish this in today’s crowded and omnipresent media landscape, answering key questions such as: - How do we explore the key audience demographics driving interest in major brands like Starbucks and The Coca-Cola Company? - How do we better understand the external interests and passions of these customers outside of the brand's ecosystem? - How can we leverage these insights for audience identification, activation and expansion?

Using Netflix's 'Bridgerton' as an example, let's look at franchise success factors using Parrot Analytics' DEMAND360 & Audience Solutions. Find out more here 👉 https://hubs.ly/Q02Fn_h_0

In the past five years, excluding 2020, at least one animated film has consistently ranked among the top 15 highest domestic grossers annually, with animation typically capturing a 15%-20% domestic market share. Netflix's commitment to animation is evident after acquiring Skydance Animation from Apple, aiming to rival Disney in family animation. However, Netflix's original animated films have not matched the global viewership of licensed animated theatrical releases. From January 1, 2020, to December 31, 2023, the average demand for the top 10 most in-demand animated movies worldwide was 25.7x, compared to just 11x for Netflix’s original animated films in the same period. With DEMAND360 Enterprise Movie Demand, you can understand trends like these and more. Our powerful platform lets you track global audience demand, compare performance, and uncover market opportunities. Identify which movies resonate most with audiences, spot trends in genre performance, and make informed content investment decisions. Find out more here: https://hubs.ly/Q02BxfQt0

From Q1 2022 to Q1 2024, TV demand on Netflix has consistently exceeded movie demand each quarter. Audiences are more drawn to the platform’s extensive catalog of TV series than to its movies. This makes sense, as TV shows offer more hours of potential viewing and facilitate multi-hour binge sessions. Subscribers are also more likely to open a #streaming app multiple times a week for a TV series compared to a one-time movie viewing. Want to conduct your own demand and supply analysis? Subscribe to DEMAND360 Enterprise with Content Panorama, our powerful new tool for platform-level catalog composition analysis. With Content Panorama, you can explore how your competitors’ catalogs are evolving over time to identify whitespace opportunities and guide content investments. What else? You can assess single or multiple platform catalogs’ size and composition, understand the TV show vs. movie share, genre distribution, and catalog age over time. Refine your analysis by availability market, platform type, and more. Find out more here: https://hubs.ly/Q02BxcMh0

From Q3 2021 to Q1 2024, Netflix's total catalog has seen a steady increase in TV shows while the number of movies has remained relatively flat. This shift has led to a declining movie supply share within the platform's overall catalog. This trend is also evident in the demand data: TV shows consistently hold a higher demand share compared to movies, with TV demand surpassing movie demand in every quarter from Q1 2022 to Q1 2024. With Parrot Analytics' Content Panorama, you can explore how your competitors’ catalogs are evolving over time to identify whitespace opportunities and guide content investments.: Assess single or multiple platform catalogs’ size and composition, understand the TV show vs. movie share, genre distribution, and catalog age over time. Refine your analysis by availability market, platform type, and more. Find out more here: https://hubs.ly/Q02BxpCf0

📊 Analyzing Netflix's movie catalog over the past three quarters reveals some interesting insights from Parrot Analytics' Content Panorama: Drama (22%), Comedy (17%), and Thriller (9%) dominate, while Romance (8%) and Family (4%) have smaller shares, even though Netflix aims to spotlight these genres. 🔍 Want to dive deeper into demand and supply analysis? Subscribe to DEMAND360 Enterprise with Content Panorama, our cutting-edge tool for platform-level catalog composition analysis. 🌟 With Content Panorama, you can: - Track how your competitors’ catalogs evolve over time. - Spot whitespace opportunities and guide your content investments. - Analyze catalog size, composition, genre distribution, and more. - Refine your insights by availability market, platform type, and beyond. Discover the power of Content Panorama and elevate your strategy today! https://hubs.ly/Q02Bx9x20

Warner Bros. Discovery and Comcast (NBCU) have started contributing a larger percentage of demand shares on Netflix over the last year as the third-party licensing market has re-opened after years of in-house consolidation. Unlike Disney or Paramount, Netflix lacks a century-old library of major IP and must create franchises from scratch, which is challenging. However, relying on licensed content allows Netflix to allocate more time and resources to develop in-house franchises. By featuring Sony releases, Universal animation titles, and select Warner Bros. hits, Netflix can focus on IP acquisition and quality production. Unlock unprecedented insights into global cross-platform TV series audience demand across OTT, pay TV, and broadcast television in every market with DEMAND360 TV Demand. Understand demand trends, benchmark performance, and guide your content strategy effectively. Find out more here: https://hubs.ly/Q02B26_S0

In this presentation, Brandon Katz, Entertainment Industry Strategist, will briefly touch on major trends such as the continued migration of sports to streaming and Netflix's shifting movie strategy before delving into its main topic: the globalization of #entertainment. Learn more: https://lnkd.in/dAMupgDx

This issue of Parrot Perspective, Brandon Katz talks about the successful creation of new Hollywood franchises across the big and small screens in an era of recycling, answering key questions facing the industry: - How did we arrive at this point in which familiar IP thoroughly outweighed new concepts? - How have new on-screen franchises such as Bridgerton, Dune, and Yellowstone managed to flourish? - What strategies can be replicated for the future?