PAN

Today, we’re dropping the ‘communications’ part of our name. Why? For nearly 30 years, we have lived and breathed our client’s business, and are committed to thinking big and delivering even bigger. Our new branding reaffirms our strategic, data-driven partnership with our clients, aligning more closely with a demonstrated desire for integrated and impactful storytelling between #marketing and #PR. We are PAN. We are storytellers, strategists, and creatives effectively delivering captivating messages to today’s audiences to transform challenger brands into industry leaders. We are PAN. Empowering Possibility. Take a look at what's next: https://bit.ly/4bkfKpw #WeMoveIdeas

As hybrid work becomes the norm, it’s essential for employers to have strategies i that support a geographically dispersed workforce. Our #client HireClix is leading the way with their proactive approach to in-person engagement! 💼 In a recent discussion in Employee Benefit News, HireClix founder and CEO, Neil Costa, highlighted the importance of creating opportunities for young talent to thrive. By bringing local and remote employees together for demos and social events, HireClix is fostering a culture of open communication and #collaboration: https://bit.ly/480Kvzo #ClientSpotlight #WeMoveIdeas

As many of us recognized Mental Health Day on October 10th, I want to reflect on PAN’s commitment to well-being and our people-first culture, because it’s not just a tagline, it’s an ethos that shapes everything we do.      This year, we’ve made significant strides in enhancing our workforce experience, including our partnership with CuraLinc Healthcare, which provides essential mental health resources to all employees, and Auzmor, which offers professional development for employees at every level. We’ve continued to embrace our HyFlex model, allowing our team to thrive by working in ways that best suit their lifestyle. We've shifted from “sick days” to “wellness days” to prioritize mental health and remove the stigma that sick days are for physical ailments only. To us, it's vital that all employees feel empowered to bring their whole selves to work, and we remain dedicated to fostering an inclusive space where we celebrate diverse experiences and perspectives.     I’m continually inspired by the resilience and passion of our PAN community. This commitment to each other is what makes our workplace truly meaningful. It’s also why PAN has been recognized as a Top Workplaces for 2024 in the following categories: remote work, well-being, diversity, equity, and inclusion (DEI), employee appreciation, and training and development. Thanks to the hard work and dedication of our PAN community, we’re prioritizing well-being, supporting one another, and creating a culture where everyone can thrive. https://bit.ly/3NosxNH  #WeMoveIdeas #MentalHealthDay

📺 Our very own SVP, Integrated Marketing, Zareen Fidlon and Healthcare Director Katie Johnston recently joined John Lynn at Swaay.Health Marketing Community to share how PAN helps #healthcare brands thrive by seamlessly connecting #BrandAwareness and demand generation, empowering #HealthTech brands to capture attention and drive meaningful engagement and growth. In their chat, they covered ⬇️ 👉 The importance of tailored messaging for different healthcare stakeholders 👉 How data-driven #storytelling is at the core of our approach 👉 Why a cohesive event strategy (including embargoes and announcement timing) helps clients stand out 👉 The value of long-term relationship building for lasting success Watch the full interview now and discover our approach to taking your healthcare brand to the next level: https://bit.ly/4faqskF #WeMoveIdeas #BrandToDemand #B2BHealthcare

Ready to supercharge your SEO strategy? 🔋 Stay ahead of Google's latest #SGE updates with our latest eBook packed with 🔟 actionable tips designed specifically for #B2B brands looking to stay ahead. From leveraging the power of semantic search to optimizing content for user intent, here's a sneak peak of what you'll discover: 💻 51% of all traffic to business websites is generated by search engines - you don't want to miss out! 🧑 #SEO is still all about the user, even with AI-driven overviews taking up prime #SERP real estate. How will you adapt? 🍽 Enhance your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and dominate search results with our expert tips and tricks. 🔟 tips to prevent keyword cannibalization, boost your content’s domain authority, and ensure your strategy is SGE-ready. Ready to take your SEO strategy to the next level and own the SERPs? Download our eBook today 👇 https://bit.ly/4f3RfPw #WeMoveIdeas #SearchGenerativeExperience #SEOeBook #SEOStrategy

Connect with our team at #HLTH 2024! For nearly 30 years, we’ve partnered with emerging innovators, late-stage brands, and global giants across all sectors of #healthcare to move ideas forward and drive strategies that shape the future of healthcare tech. Writing healthcare’s next chapter requires more than just bold ideas. It demands expertise, experience, and authenticity to seize opportunities and craft narratives that truly resonate. It also requires a strategically bold partner who understands storytelling and has a deep knowledge of how audiences move. Read to take your communications program to the next level? Let's connect at HLTH! 👉 https://bit.ly/3XZD2Mk #HLTH #HealthcareTech HLTH Inc. HLTH USA

In last year's Brand Experience Report, we stated that marketers were ready to give AI a chance. Today, we're taking that a step further. 👇 Our latest findings reveal that 89% of #marketers have increased their AI use, with over a quarter of those marketers reporting a dramatic rise in adoption. 📈 So, how do customers feel? 35% of customers may feel neutrally about AI in theory, but a true #AI strategy is critical when it comes to leveraging AI in practice. 📃 Don't sacrifice your brand's humanity for greater productivity. Find out how in our Brand Experience Report: https://bit.ly/4gK4Z3v #WeMoveIdeas #BXR

We’re thrilled to share that 2⃣ #clients have been named as finalists at the Ragan Communications and PR Daily Awards! 🎉 HireClix has been recognized as a finalist in the Media Relations Campaign category, and Nuance Healthcare has been recognized as a finalist for the Social Media Campaign category! 🏆 To top it off, our very on CEO Philip A. Nardone, Jr. is a finalist in the Executive of the Year category! 🏅 We’re honored to be recognized alongside such exceptional talent. A huge congratulations to everyone involved! 👏 https://bit.ly/3YeWGWj

Congratulations to our client Fullscript on their major news today! 🎉 Fullscript is an integrative health company focused on whole-person care, a holistic approach to health that considers the physical, emotional, and lifestyle aspects of an individual, ensuring a more complete path to wellness. With increased patient demand of a more comprehensive approach to health and wellness, Fullscript is at the forefront of enabling clinicians to guide their patients on their health journeys. Read more in Axios: https://bit.ly/400Ezom

The healthcare topics gaining the most media traction this election season are clear: women’s health, mental health, and health equity are at the forefront of voters’ minds.    Our HealthPulse: Election Edition breaks down what’s driving headlines across the healthcare media landscape to help your brand meet its moment.    Discover the insights that matter most and dominate the conversation: https://bit.ly/4h0cNOz