Paige Black

Do you wish you could generate more sales with your website? One easy way to optimize conversions is to implement CTAs in your blog posts. Another is to use high-converting pop-ups to create lead flows. Find out what else you need to do to make your website work smarter and turn leads into sales: https://lnkd.in/girubYJi #conversionrate #convertingleads #websiteoptimization

LinkedIn research shows that creative B2B video and display ads increase brand favorability and purchase considerations. Yet, decision-makers say B2B ads lack humor, relatability, and other aspects of connection. One way to emotionally connect with buyers is to ensure a human presence in advertising. Discover three additional tips for applying more strategic creativity: https://lnkd.in/gzNVQQXS #CMO #B2Badvertising #creativitymatters

Bad customer service negatively impacts retention. One way AI can solve customer service woes is by automatically analyzing keywords to prioritize customer needs. These tools also have the power to save agents time by taking over manual and routine tasks. See four other ways AI can help you take your CX to the next level: https://lnkd.in/eJWP4Ak6 #customerservice #artificialintelligence #digitaltools

LinkedIn is a different kind of social network catering primarily to professionals, and capturing their attention requires a unique approach. The first steps to building your LinkedIn strategy are understanding your audience and mapping out their path to purchase. Then, learn how to effectively package and distribute your content for maximum results: https://lnkd.in/gjBfachg #LinkedInmarketing #socialmediamarketing #contentmarketing

Trying to get your links on reputable websites is a great strategy to boost SEO and get more brand awareness. However, don’t forget that marketing, at its core, is about relationships. If you’re able to build lasting relationships with your customers, they’ll spread the news about your business far and wide. #SEO #linkbuilding #relationships

YouTube data shows that video ads can increase the likelihood of short-term sales by 30% and have positive long-term impacts. In creating effective ads, it’s important for marketers to hook viewers by keeping visuals bright, using audio and text enhancements, and getting straight to the point. Find out what else an effective ad entails: https://lnkd.in/gdu8t5ij #YouTubeads #shortformvideo #videoadvertising

As Gen Z buyers increasingly look to social media for product information, B2B marketers need effective ways to provide it. The first secret to effective social B2B marketing is to simplify product education. The second is to showcase what makes you unique. Get the rest of the secrets and practical tips on building a successful social strategy: https://lnkd.in/eNYY7nVk #socialmediamarketing #socialstrategy #GenZB2B

Employee advocacy is one often forgotten tool marketers have to boost brand awareness, increase thought leadership, and attract top talent. When creating employee advocacy content, it’s crucial to set content goals and identify KPIs to measure success. Learn two more essential marketing pillars and seven examples of effective EA content here: https://lnkd.in/g2HnT88q #employerbrand #employeeadvocacy #contentstrategy

Creativity is key in effective advertising, even in the highly professional B2B space. Part of being able to craft creative ads is tapping into your ability to have fun with your work. Remember what you love about your business, product, and audience, and infuse that into every piece of marketing. #creativity #creativemarketing #marketingisfun

B2B brands are getting more comfortable with the creativity required for effective social media marketing. One example is Oracle’s recent viral video, which gave users a tour of the massive superclusters powering their AI technology. See creative campaigns from 3M, Pfizer, and more to help fuel your inspiration for reaching B2B buyers: https://lnkd.in/g6TRChCc #B2B #socialmediamarketing #creativity