Oversee

With Oversee, Burlap and Barrel: Single Origin Spices was able to open 137 new accounts and achieve 25% growth in YTD wholesale sales as of mid-2024 🎉 Explore the full story of their success on our blog 👇

We are proud to spotlight Ace High Co.'s journey in scaling their wholesale operations throughout 2024. After kicking off their wholesale journey with Faire and Peeba (YC W23), Ace High quickly recognized the need for more direct relationships within the grooming industry, targeting outlets such as barbershops, hair salons, and beauty salons. Transitioning to Oversee allowed them to address challenges posed by outdated management tools and limited team bandwidth. With Oversee's AI-powered CRM and targeted email campaigns, Ace High has notably expanded its operational scope. Key Achievements since Q1 (2024): 📈 Identified 1,250 highly compatible & qualified leads 💌 Achieved a consistent 10% response rate over five months 🌟 Added 117 new prospects in their sales pipeline 🎁 Streamlined the process of sending samples with minimal team expansion Christian Kettenbeil, co-founder, reflects on the impact: "Oversee has transformed how we grow our wholesale channel. As a small three-person team, utilizing tools that drastically cut down on time-consuming tasks is imperative to our ability to grow our business efficiently" Read more about their transformative journey in our blog 🔗

🌟 June Product Updates! 🌟 We hope you enjoyed a relaxing 4th of July weekend! As we return to work, we’re thrilled to share the latest enhancements on Oversee to streamline your wholesale operations. ✨ Store Locator - Discover our new Store Locator, which seamlessly integrates with Faire and Shopify B2B and automatically filters by active retailers with recent wholesale orders. ✨ Suggested Leads - Streamline your campaigns with our AI-driven Suggested Leads, offering compatibility scores and insights on why each lead is an ideal fit. ✨ Email Editor & Write with AI - Experience a unified email interface across Oversee and create multi-step email campaigns with AI. ✨ Lead CSV Uploads - Upload any leads directly into Oversee, offering increased flexibility and streamlined contact management. Dive into these features and more to see how they can elevate your wholesale strategies! 👉 Discover all the details in our blog post: https://lnkd.in/e7D4-C8s

🌿 May Product Updates! 🌿 Here are the latest features on Oversee to further improve your wholesale workflow! 🌱 Sample Sending - Send product samples straight from the Prospects page with our direct Shopify integration. 🌱 Wholesale Interest Form - Capture every potential lead with our new embedded form. 🌱 AI Email Coach - Refine your cold email copy with personalized scoring and suggestions. 🌱 Leads Analytics - Dive into detailed campaign analytics with new breakdowns and export capabilities. 🌱 Automatic Tasks & Prospect Value - Enhance prospect management with automatic tasks and clear value displays. These are just a few of the new capabilities we've introduced. We're excited for you to try them out and see how they can improve your wholesale operations. 👉 Read the full details in our blog post: https://lnkd.in/eM7jYm-u

📊 Elevate Your Email Strategy with Data-Driven Insights Are your cold emails hitting the mark with retail store buyers, or are they missing the target? Our latest guide is here to ensure your email efforts pay off. This guide covers: 💡 Data-Driven Personalization: Tailor your messages based on concrete buyer insights. 💡 Timing Precision: Learn the best times to send emails backed by data. 💡 Content That Converts: Strategies to ensure your emails offer undeniable value. 💡 Effortless CTAs: How to craft calls-to-action that naturally lead to higher engagement rates. Leverage our insights for smarter, more effective email campaigns that drive real engagement and growth. 📈

Noticing a decline in your Faire sales? Many CPG brands face similar challenges. Here are some proven strategies to help you regain momentum and drive sustainable wholesale growth: 💡 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐈𝐬𝐬𝐮𝐞𝐬: Understand the factors such as market saturation with over 100,000 brands, seasonal sales fluctuations, and platform-specific challenges affecting your sales. 💡 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬: Enhance your product listings with high-quality images, detailed descriptions, and accurate categorization. Use Faire’s marketing tools and participate in Faire Markets to boost visibility. 💡 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Leverage data to create personalized recommendations and targeted email campaigns that align with your customers’ preferences and purchasing behaviors. 💡 𝐁𝐮𝐢𝐥𝐝 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: Engage with buyers, encourage reviews, and respond promptly to inquiries to foster strong relationships and repeat business. 💡 𝐃𝐫𝐢𝐯𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞𝐥𝐲: Utilize Oversee to send targeted email campaigns and direct potential buyers to your Faire storefront, increasing traffic and visibility. 💡 𝐄𝐱𝐩𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬: Diversify your sales channels beyond Faire. An omnichannel approach helps reach a broader audience and reduces dependence on a single platform. Implement these strategies to boost your Faire sales and thrive in the competitive landscape. For more detailed insights, check out the full article by Ishaan Nagpal. #CPGbrands #WholesaleGrowth #Faire #CPGWholesale

Mastering wholesale relationship management is key to sustaining growth and profitability for CPG brands. This guide covers everything from strategic lead generation to nurturing long-term customer connections. Discover actionable insights on: ✅ Effective B2B relationship-building practices ✅ Leveraging CRM systems for enhanced interaction management ✅ Utilizing advanced lead generation tools to streamline your sales pipeline Perfect for CPG brand managers looking to elevate their wholesale strategy and ensure their brand not only survives but thrives in the competitive market. Read the full article to transform your wholesale management approach and drive substantial business growth!

Discover how Suyog Mody, co-founder of Driftaway Coffee, effectively scaled their wholesale operations using Oversee. With a significant jump from 5-10 to 50 wholesale accounts in mere months, their story highlights the transformative power of outbound sales motion for CPG brands. Key Achievements: ✅ 10x growth in wholesale accounts in just five months ✅ Drastically reduced time for outreach setup & maintenance ✅ Enhanced lead response rates, achieving 5-12% Learn more from Suyog's experience and explore how Oversee can enhance your sales strategy in our detailed case study. #WholesaleGrowth #CPGWholesale #CoffeeWholesale