Meet Alex Wohl, a Manager on our Video & Programmatic Media (VPM) team! Alex is energized by trying bold, new VPM strategies. He unlocks these innovative strategies for clients by building strong relationships with partners like Amazon and YouTube. Whether negotiating Prime Video sponsorship deals or testing into gaming, Alex's expertise drives clients' objectives forward. But, that's not all. Alex also develops tools that enable his team to drive impact more efficiently. Most recently, he developed a tool that streamlines YouTube ad creation. Want to work with forward-thinking people like Alex? Learn more about our team here: https://bit.ly/3y7eUyC
Ovative Group
Advertising Services
Minneapolis, Minnesota 12,138 followers
We help change makers drive measurable performance. Join us. (We're Hiring!)
About us
Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!
- Website
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http://www.ovative.com
External link for Ovative Group
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Minneapolis, Minnesota
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Cross Channel Measurement, Customer Data Architecture, Search Engine Marketing, Search Engine Optimization, Digital Media Execution, Multi-touch Attribution, Marketing Analtytics, Digital Media Optimization, Paid Social, Display, and Online to Offline Measurement
Locations
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Primary
729 Washington Ave N
Suite 1000
Minneapolis, Minnesota 55401, US
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254 Canal St
Suite 5000
New York, 10013, US
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224 N Desplaines St
Ste 200
Chicago, Illinois 60661, US
Employees at Ovative Group
Updates
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Navigating the world of retail media? You've probably experienced its growing pains. Our experts shared with ADWEEK how to address them so that you can unlock major wins for your business—and avoid falling behind.
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Have you checked out our 2024 EMR Power Rankings yet? We're sharing which channels are driving the most in-store and e-commerce sales this year. Plus, Chuck Anderson-Weir, Sr. Director of Measurement at Ovative, provides color commentary with Omni Talk Retail on how retailers can take advantage of digital video throughout their full marketing funnel. https://bit.ly/3WifKSf
Explore key insights with Chuck Anderson-Weir, Senior Director Marketing Measurement of Ovative Group from the latest EMR Power Rankings. Find out which marketing tactics are pulling ahead of others!. Watch the full video here : https://lnkd.in/g_VESjcK #retail #retailing #fashionretail #luxuryretail #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement #SupplyChain #EMRTrends #HealthTech Chris Walton Anne Mezzenga
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Aerie gets it: customer-centric marketing is the key to growth. Ovative’s customer strategy and activation capabilities deliver measurable impact through: ✔️ Consumer research and insights ✔️ Customer segmentation and analytics ✔️ Customer strategy activation Together with fearless trailblazers like Luke Klein, we’re harnessing the power of customer-centric marketing to drive business growth. Learn how Ovative can move the needle for your brand: https://bit.ly/3XxHeV7
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Believe it or not, brand media measurement is possible 📈 Coach partnered with Ovative for its Wear Your Shine campaign to measure the long-term impact of its brand media investment. Ovative developed a two-fold measurement plan with third-party partner DISQO, demonstrating that more than 50% of brand media’s impact on revenue occurs after media is in market. Learn how Ovative cracked the code at the link in bio.
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These are a few of our favorite things: 1. Customer-centric marketing strategies 2. Data-driven optimizations made possible by The Trade Desk 3. Like-minded client partners like Polaris Inc. and Pam Kermisch With all of the above, the sky is the limit. Listen to Pam's podcast episode with The Trade Desk's The Current, available now!
Polaris Inc. Chief Customer Growth Officer Pam Kermisch joins The Current Podcast to share how harnessing data and listening to customers plays a vital role in understanding and expanding the company's audience and why it's important not to make assumptions. She explains how Polaris pivoted its marketing strategy to appeal to multicultural customers who it found prefer style over performance and that a common community brings people together. Listen: https://bit.ly/3W9tXRJ #advertising #firstpartydata #marketing
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"Are people responding with their wallets and their dollars?" Ovative's EVP of Strategic Initiatives Steve Baxter recently dropped some knowledge at the #RetailMediaSummit with Path to Purchase Institute. While marketing experts are still navigating the world of retail media, one clear advantage is the tangible feedback consumers offer through their purchasing behavior. Learn more about Ovative's retail media offerings: https://bit.ly/45SPjpA
"The advantage of retail media ... we can as marketers a lot of times think we know what story to tell & we know what story is going work & resonate & in the world of national media, you're kind of hoping. ... With retail media you get the real feedback: Are people responding with their wallets & their dollars," said Steve Baxter at Ovative Group. Steve was on stage at #RetailMediaSummit in Chicago as part of a panel on constraints & opportunities for offsite media. The panel also featured Matthew O'Grady & Miriane de Castro Schmidt of dunnhumby and Juan Restrepo of FEMSA/OXXO
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Google's algorithm has always been a mystery. Until now🔓 In a massive leak, 14,000 potential ranking factors were recently unlocked. With more insight into Google's algorithm than ever before, marketers are questioning how their SEO strategy should change. Our experts dug through the research so you don't have to. Learn how to improve your SEO strategy: https://bit.ly/3zzlcHr
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Meet Abby Burton, a Manager on our Affiliate team! Abby believes Affiliate is the key to driving strong, incremental value within businesses' upper funnel marketing strategy. She designs actionable strategies that improve brand awareness through content and influencer partnerships. Abby is also passionate about pioneering new strategies within the ever-changing Affiliate channel. With AI and new online shopping models making industry waves, she is testing new targeting capabilities and integrating them into our measurement models. Want to work with driven experts like Abby? Learn more about our team: https://bit.ly/45FzORV
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The news is out: Ovative is the Star Tribune Top Workplaces Leadership Award winner! 🎉 As a first-time qualifier for the large firm category, this recognition is a testament to our leadership team's commitment to evolving our work and empowering our team. “One of our founding beliefs is trusting people to do the right thing. We balance prioritizing moments of connectedness to build relationships and spark collaboration, along with setting clear expectations and objectives so the team is empowered and trusted to work together to drive our growth." - Dale Nitschke, CEO Read more about this special recognition: https://bit.ly/4eEnDIR
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