Ovative Group

Transform your marketing strategy with EMRge by Ovative™ EMRge™ is a comprehensive MarTech solution designed for forward-thinking marketers, empowering them to plan, buy, and measure campaigns more effectively. It brings teams together by: ◼️ Providing clear, data-driven insights ◼️ Balancing short-term wins with long-term growth ◼️ Streamlining collaboration for faster decisions and execution ◼️ Automating tasks to focus on strategy ◼️ Unlocking agility, accuracy, and confidence Learn more: https://bit.ly/4dr1lZg

This just in: Ovative is a Google Agency Excellence Awards finalist! We're a finalist for the Measurement Solutions category, recognizing agencies driving long-term growth with durable measurement and audience solutions. At Ovative, we don’t just track data, we redefine success. How? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Learn more about our EMRge™ technology: https://bit.ly/4ewGYv0

Shatter Silos. Drive Transformation. Introducing EMRge by Ovative™ Imagine your data, teams, and processes seamlessly connected. EMRge™ integrates everything into a unified view, empowering marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, customer, and brand (EMR) outcomes. The result? Profitable growth. Learn more: https://bit.ly/47BpH1a

Meet Brie Zellmer, a Technical Project Manager! Brie is a master of continuous improvement. She's all about finding innovative ways to streamline workflows, improve user experiences, and empower her team to be more effective. Her latest win? Implementing a bug squasher initiative that helps her team quickly address critical bug issues. Plus, Brie is a champion of proactive planning. She helps her team understand upcoming priorities to best allocate resources and set realistic timelines to deliver high-quality products. Want to work with driven innovators like Brie? Learn more about our team: https://bit.ly/4e4GtrA

In our most recent #PerspectiveSeries, Chris McIntosh shared his experience as the Director of Athletics at Wisconsin Athletics. Chris highlighted the importance of supporting athletes' mental health and creating a stigma-free culture where every athlete feels supported. Some of our favorite takeaways included: ◼️ As a leader, it's crucial to be open about mental health and create space for discussing it. ◼️ When times get tough, leaning on your community is key to finding connection and support. ◼️ There's no quick fix for solving mental health challenges in athletics. But with scalable solutions, we can make real progress. Thank you, Chris, for sharing such inspiring insights with our team! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/3X8SpSp

Ovative is a 2024 Digiday Technology Awards finalist! We are a finalist in two categories: -Best Marketing Analytics Platform highlights our Modern MMM, purpose-built to measure incremental impact on revenue, customer, and brand. -Best Data Team recognizes our team of measurement experts who make sense of the complexities of marketing measurement. Read more about these awards: https://bit.ly/4dIkiYG

Get ready—the 2024 election cycle is shaping up to be the most expensive in history, with media spending expected to soar by 29% compared to 2020. With channels like Local Linear TV and Meta expected to see over 10% cost hikes, it's important for marketers to have a plan. Let us know how you're preparing below!

On, Wisconsin! ❤️ Ovative hosted the University of Wisconsin Buckingham Club's inaugural summer cocktail party. The event wasn't just about reconnecting with fellow Badger alums—it was also a chance to give back. During the event, alumni raised funds for the UW End Alzheimer’s Research Fund and the Badger Fund supporting UW athletics. The night was full of Badger pride and fun, from enjoying Babcock ice cream to a football throwing contest between Brooks Bollinger and John Stocco. We're proud to support our local community through our Champions of Change program. Learn more: https://bit.ly/470Y7KG

This just in: Ovative is on the Inc. 5000 list for the 7th year! 🎉 Inc. 5000 ranks the fastest-growing privately held companies based on percentage revenue growth over three years. Ovative has experienced explosive growth over the past few years. With 158% revenue growth since 2020, Ovative ranked #3,212 in the country and #49 in Minnesota. Read more about this award: https://bit.ly/3XfjEvD

Struggling to find the perfect MMM partner? You're not alone. Marketers across industries know this challenge all too well. Whether you're considering introducing an MMM to your organization or looking to upgrade your current tool, choosing a partner requires careful consideration. Wondering where to start? Use our experts' top questions to ask MMM partners: https://bit.ly/3LKecdH