Orum 🥇

Real-time takeaways from the Breakthrough Conference! AI and your sellers can and should be working together! (Prep yourself for a buzzword…) There should be SYNERGY! When used correctly, AI can reduce the repetitive tasks performed by your reps, allowing them to spend more time being intellectually curious! Personalization is important, but when it’s done poorly, it comes off as disingenuous and fractures relationships before you have a chance to build trust. Increasing contacts and accounts reached is great, but understanding their specific needs and goals is only possible by increasing your conversations. 6Sense analyzes a trillion intent points PER DAY so that your sellers know who to speak with, where they’re at in their customer journey, and how to speak with them in a way that resonates. In short, data-driven AI gives sellers everything they need to prep for your conversations. All you need to do is provide them a platform for those conversations. Orum is the answer. Shoutout to 6sense for creating such a dynamic conference!

What's the most important part of the sales process? Conversations! We are honored to be sponsoring The Executive Experience of 6sense's Breakthrough conference. Our very own Colin Specter🥇 just kicked it off by talking about the essentiality of internal and external conversations. This speech was about the importance of communication between sales, marketing, customer success, finance, and every other team within your revenue team. However, this speech was only possible because of the communication that occurred in the hours before Colin got on stage. Conversations with your teams, prospects, and customers might be uncomfortable at times, but when you get to the other side, you'll have a clear picture of where everyone stands and how to find not just solutions but the right solutions. As you plan for the end of the year and the start of 2025, you MUST prioritize conversations. It's the best way to cut through noise both internally and externally.

If you’re at 6sense Breakthrough, be sure to join Colin Specter🥇 at 1:00pm Tuesday as he kicks off the executive track!

Rise and Dial! 🌞 According to Orum's data, which analyzes more than 300 million calls, the best time to book a meeting with a decision maker is between 8:00 and 9:00 a.m. on Monday. It might SEEM counterintuitive, but this is what the data shows! Decision makers are up and ready for work but have yet to be buried in meetings or bogged down by their weekly tasks, so jump on the phone first thing. We know our friends at 30 Minutes to President's Club talk all the time about "Swallowing the frog" and getting to those calls the moment you start work, but it's not just about getting the hard thing out of the way. There's a real benefit to your bottom line!

No single clip could capture the broad spectrum of discussions on our recent Bold Calling episode with Leslie Venetz, but this snippet was truly fascinating. AI continues to creep into every aspect of SaaS sales, but if it's not being used to spur actions by your humans, it's likely not all that productive. Orum's AI powers features like Boost Connect and Hot Numbers, which dramatically increase your connect rate by showing you who is most likely to pick up and automatically selecting the best call-from number for each call. Have you checked out the episode yet? https://lnkd.in/grfFrikr

Sales development reps have a lot on their mind when making calls. What mood will the prospect be in? Have they heard of us? What objection will they hit me with? Is this the decisionmaker? What previous conversations should I bring up? And a million other things rattling around as you dial down your list. If you can remove any of the unknowns, it leaves space for you to focus on the conversation. That's why Orum created Boost Connect. It's one of our several AI-powered features designed to improve your connect rate (which it does by 40%!) Boost Connect automatically selects the best call-from number for your reps, eliminating the guesswork around questions like, "Should I use local presence?" or "Is this the best area code for that persona?" Powered by insights from more than 300 million calls on our platform, Boost Connect is just one of several ways Orum is constantly working to get you into more conversations in less time. All you have to do is toggle it on, and you're all set.

Look out! We're hosting a webinar you'll actually WANT to attend! 👀 We recently released our 2024 State of Sales Development report, which is loaded with data about modern GTM strategies, how leadership is investing in sales development, and what is really driving pipeline. So, you've looked at the data... now what? Ting Ting Luo, Daisy Chung, and Kelly Lichtenberger of HiBob will be providing actionable insights to help your team close our 2024 strong while preparing for 2025. Register using the link in the comments! Can't make it? Register anyway, and we'll send you the recording.

"Most of your messaging sucks." Harsh? Maybe. Accurate? Unequivocally. On the latest episode of our Bold Calling podcast, Leslie Venetz joins Adam to discuss the 2024 State of Sales Development report, but they also get into where so many sales professionals go astray. Prospects don’t care about your product’s features until you show them how it solves their problems. So why are so many talk tracks feature-focused and self-centered? Check out the episode by subscribing to Bold Calling wherever you listen to podcasts. This one is spicy!

Hold the phone... 📞 We have ANOTHER boomerang Orumite!?!?!?! Dave Huffstetler has returned to the Orum crew. We frequently mention on this platform how essential people are to the sales process, and we mean it with sincerity. So, when one of our former team members returns to help us help customers and prospects keep winning, it means the world to us. Join us in giving a big virtual high five to ur newest former-now-current Orumite!!!

Automation is all the rage as chatbots, personalized website experiences, and streamlined prospecting processes become part of the sales development tech stack. 🤖 Despite these changes, the phone remains the number one way to generate a pipeline across organizations of all sizes, from those with 10 million ARR to those with more than 1 billion ARR. 🪙 How do we know this data? It’s all from the latest edition of Orum’s State of Sales Development report. 📜 We conducted a double-blind survey of 1,000 sales leaders to uncover the best GTM strategies, the tech stack tools that are working, and who is driving the most pipeline. 🧪 Check out the full ungated report in the comments!