We're thrilled to announce the opening of our second LATAM office in Brazil, joining our existing Colombia office! Leading the team is Felipe Costa Nadalini, a senior sales executive with deep roots and experience in the Brazilian market. Felipe joins Julia B., who is already masterfully supporting our clients in the region. 🎉 We're committed to supporting iGaming brands in this dynamic and fast-growing market, where we already partner with dozens of operators, including four of the top five. Olá Brasil, Bem-vindo Felipe! 💪 More details ➡ https://lnkd.in/e-gF4piZ #SportsBetting #Brazil #CRMMarketing
About us
Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner's companion report, Optimove ranked #1 by Gartner for Multichannel Marketing Journey Orchestration. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands. For more information, go to Optimove.com.
- Website
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https://www.optimove.com
External link for Optimove
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Customer retention automation, Conversion optimization, Behavior modeling, Predictive analytics, LTV maximization, Personalization, Customer churn prediction & prevention, Customer engagement, Multi-channel marketing, Lifecycle marketing, Micro-segmentation, customer relationships, relationship marketing, CDP, Customer Data Platform, Retention, and Customer analytics
Locations
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Primary
1407 Broadway
Suite 448
New York, NY 11106, US
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14 Bonhill Street
London, England EC2A 4BX, GB
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2 HaShlosha St.
33rd Floor
Tel Aviv, Tel Aviv 6706054, IL
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Dundee, DD1 3DE, GB
Employees at Optimove
Updates
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"It's tough to pick just one standout feature of Optimove," says Lydiane Ardry, Senior CRM Manager at Betway Group. Watch as Lydiane highlights how Optimove empowers Betway to enhance player personalization, optimize journey orchestration, and work more efficiently. 📽⬇
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#Euro2024 is over (Felicidades España!), and now it's time to hand out our traditional Pulsey Awards! 🏆 Our Euro 2024 iGaming Pulse tool offered unmatched daily insights into sports betting, covering industry-wide benchmarks and KPIs like new player growth, mobile betting, live/pre-match betting, conversion, reactivation, and more. The Pulse continues to provide valuable insights year-round. Discover the winners in our 9 categories ➡ https://lnkd.in/e4h6_Xv8
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“It’s pretty slow. It’s pretty vulnerable; it’s less efficient. It takes longer. It’s more expensive. It’s more error-prone. And it’s not as joyful for employees," says Optimove CEO and Founder Pini Yakuel on traditional marketing processes. Pini spoke with Brand Innovators and Dianna Dilworth and compared today's marketing departments to Henry Ford's century-old Model T assembly line. There's a better way: Position-less Marketing, which emphasizes versatility and unlocks marketers' multi-potentiality. The full article ➡ https://lnkd.in/eUT2xJvZ
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We had a wonderful time at last night's Optimove Connect Dinner at the beautifully restored and award-winning Montefiore Hotel in Tel Aviv, where we were joined by valued Optimove clients and prospects! 🥂 Our CEO and Founder, Pini Yakuel, VP of Marketing, Rony Vexelman, and Director of Sales, Roy Wasserman, welcomed the guests and the evening was filled with great food, fantastic company, and insightful leadership discussions. We can't wait for the next one!
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"Marketing fatigue is real," writes Optimove CEO Pini Yakuel on CMSWire. As endless marketing messages bombard consumers daily, it reminds him of that famous outcry from the movie "Network" (⬇). But marketers have the tools to strike the right balance by prioritizing personalization and relevance in every communication. Where to begin? With the customer ➡ https://lnkd.in/e8yywiAW
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How does AI transform the gamification game? For iGaming operators, gamification is a proven tool for driving more engaging player experiences. But throw AI orchestration into the mix, and operators can reach the next frontier in delivering personalized experiences that keep each player in the game. 💡 Here's how ➡ https://lnkd.in/eSwuHjHV #AI #Gamification #Personalization
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#Euro2024 is almost over, but the REAL challenge is just about to begin: retaining the surge of new players who joined the action during the tournament. ⚽ Our data shows that most will fly away quickly after the final whistle, but keeping them engaged is crucial for growth. How can you make them return? Start here ➡ https://lnkd.in/eumjyEhc
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Is marketing harder than rocket science? 🚀 Well, it depends on who you ask. Neil Hoyne, Google's Chief Strategist, asked an actual NASA - National Aeronautics and Space Administration scientist-turned-marketer and shared the story in his #OptimoveConnect2024 presentation. The full story ➡ https://lnkd.in/eErq-8u4
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We're delighted to welcome our new client, the Connecticut Lottery Corporation! 🎉 Together, we'll elevate player experiences, boost loyalty and retention, and maximize lifetime value through personalized marketing and optimized player-centric journeys. Welcome to the team, Connecticut Lottery!
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