OpSec Security

Global brands are beginning preparation for new compliance regulations with the imminent rise of Digital Product Passports (DPPs). This shift presents both challenges and opportunities as transparency and traceability become paramount.   The proposed DPPs will share product information across the entire product lifecycle, providing transparency across raw materials, manufacturing processes, lifecycle, ownership, reusability, and recyclability of products.   Starting early on DPP compliance can prevent supply chain disruptions and enhance consumer engagement. OpSec believes in building the foundations of DPP with a pilot approach to mitigate supply chain disruptions by focusing on supplier engagement, utilizing existing investments, and taking an integrated team approach.   Learn more about DPP regulations, and contact OpSec for information on a pilot program: https://lnkd.in/eVkVR6YS #SupplyChain #RegulatoryCompliance #Traceability #DPP

OpSec is looking forward to attending and sponsoring the American Apparel & Footwear Association (AAFA) Traceability & Sustainability Conference on July 23-24! We are excited to be part of sustainability conversations with leading brands as we help them navigate complex supply chains and sustainability regulations. Join Nichole Fox Stephen, Senior Sales Director, at the conference for personalized insights on how we stay at the forefront of sustainable trim products and help brand owners achieve transparency to support responsible policies and actions. “I am eagerly looking forward to attending the conference on behalf of OpSec, as a renowned leader in our industry. Sustainability is a key focus for nearly all my eco-conscious clients within the apparel industry. We specialize in helping them realize their sustainable designs by sourcing from renewable suppliers and adhering to eco-friendly standards in material selection and environmental impact.” Learn more about the conference here: https://lnkd.in/eVB7hYDF #Sustainability #Traceability #Transparency #DPP

What is a Digital Product Passport (DPP)? What should brands be concerned about? How can brands reduce complexities around implementation? While the introduction of DPPs is a European initiative, it is still on the minds of many global brands. These new sustainability regulations are a daunting concept for many, with evolving recommendations and requirements that brands will soon have to adhere to. Brands must navigate the evolving landscape of recommendations and requirements associated with DPP. Key concerns include understanding compliance mandates, preparing for new sustainability standards, and leveraging DPP to enhance brand value and consumer trust. Although we are waiting for the EU to finalize defining the legislation, there are steps to take now to prepare. By starting now, brands can avoid last-minute heavy lifting, unwanted surprises, and can make sure everything is running smoothly before the deadline. For more information on what is required for DPP compliance and how brands can begin to prepare for implementation, reference OpSec’s Quick Guide here: https://lnkd.in/eggX2gwc #SupplyChain #Traceability #DPP

OpSec was thrilled to attend the 37th INDICAM Forum and contribute to the education of intellectual property owners for top Italian brands. Dupes and counterfeits represent major issues for brand owners with 47% of UK consumers aged 18-43 acknowledging that they’ve bought dupes online, and 71% of US consumers aged 18-26 frequently buying dupes. These purchases contribute to a decrease in trust, as 52% of consumers report their dupe purchase was from a familiar brand or retailer. Influencer marketing has significantly contributed to this issue as online personalities recommend counterfeit and dupe products to their audience. While 28% blame the influencer who posted the product, the same number points the blame at the company selling the product. OpSec is committed to combating brand imitation in all its forms. We help brands adopt a range of intellectual property and brand protection solutions and assist in their adaptation as quickly as possible. Discover OpSec’s insights into consumer attitudes towards dupes and how to impactfully implement brand building through product enhancement and consumer engagement: https://lnkd.in/esXp7nVS #MeetIN24 #ConsumerProtection #IntellectualProperty #BrandProtection #Anticounterfeiting

How do brands set new standards in brand loyalty and interactive consumer experiences?     How can cutting-edge technology provide increased authenticity, fan engagement, and traceability?    AEON, an OpSec imagined brand, offers fresh thinking and new insights into these questions.     A game-changing partnership with Esprixonic helped to launch AEON’s new line of premium technical clothing, which stood as an emblem of fan loyalty. The new apparel invited imitation, bringing with it diluted brand identity and loss of consumer trust. AEON turned to OpSec to combat the threat of fakes and ensure authenticity with the latest technology.     The partnership between AEON and OpSec deepened brand engagement and provided fans an interactive experience through RFID and NFC technology. Furthermore, a woven neck label over a tear and sew OVD label assured consumers that their product was genuine.     OpSec invites you to explore AEON’s story of speed, innovation, and passion to uncover insights on setting new benchmarks for consumer and brand expectations. Explore how AEON turned a rebrand into a revolution here: https://lnkd.in/egKzM6pV #BrandProtection #Authentication #ConsumerEngagement #ImaginedBrands 

What’s driven the transformation in traceability technology? How have regulated markets propelled traceability standards? How are traceability solutions changing for brands? Dramatically evolving since the 1930s, traceability has transitioned from certificates for luxury goods to modern solutions that provide brands visibility of products, supply chains, and distribution networks. Technology innovations have led to sophisticated digital systems, item-level visibility, and mobile verification. Traceability technology is a story of continuous innovation. While regulated markets set the initial standards, brands are recognizing the benefits of gaining complete supply chain control, whether it be improving operational intelligence, ensuring compliance, or enhancing their customer relationships. Read our latest blog to learn more about the transformation of traceability solutions and uncover how brands can benefit: https://lnkd.in/ekq-WhxG #Traceability #SupplyChain #BrandProtection

OpSec had a remarkable time at #INTA2024, diving into the latest in intellectual property and connecting with new and familiar faces. Throughout the event, discussions on artificial intelligence (AI) revealed powerful insights into the convergence of IP and technology. While AI can enhance brand protection, adversaries are also leveraging this technology to advance their strategies. As enterprises increasingly embrace digitalization, how they manage intangible assets must evolve. Brands typically understand the inherent value of their intangible assets and the need to protect them. But knowing how to manage them as intellectual property (IP) and brand assets may be less obvious. Explore the impact of digitalization on IP rights, and learn everything you’ve ever wanted to know about digital assets: https://lnkd.in/eTjS2-xH Discover how OpSec’s Online Brand Protection platform leverages tools like Visual AI to protect your identity and reputation online. Request a demo at: https://lnkd.in/eG2W26Sm #DigitalAssets #IntellectualProperty #OnlineBrandProtection 

Thanks to everyone who visited OpSec at Licensing Expo! It was fantastic to meet with many of our existing long-term customers and new partners, from character and consumer to sports. As we discussed OpSec’s sector-specific approach to the variety of licensing requirements and listened to the general conversations, we uncovered insights into the newest trends in licensing. Industry growth has fueled new trends, such as consumer demands for nostalgia and character brands venturing beyond toys and games. While brand collaborations aren’t new, they’ve certainly grown in popularity. Character brands have become increasingly creative in how they connect with consumers. To understand how brands can cope with the rising complexity of licensing, how they control new moves with consumers and how licensors are broadening their appeal, check out our blog: https://lnkd.in/e6TdCiZm If you’re interested in learning more about OpSec’s approach to maximizing licensing and engagement marketing, discover our platform here: https://lnkd.in/ebDzDtpU #Licensing #ConsumerEngagement #LicensingExpo

OpSec had a fantastic time connecting with everyone at the IACC Annual Conference, discussing tactics for combating counterfeit! In today’s digital age, brands face an array of online threats that put their identities, revenues, and reputations at risk. OpSec’s comprehensive platform offers robust protection across all critical channels globally by covering key marketplaces, mobile app stores, and millions of domains and URLs, detecting and enforcing against various forms of online brand abuse. We use powerful artificial intelligence (AI) to identify visual aspects of branding and related media, such as logos, trademarked text, and product imagery, mitigating emerging threats across all channels. If you missed the chance to explore OpSec’s platform at the IACC Annual Conference, contact us to request a demo of our proven solution: https://lnkd.in/ez9HavRe Learn more about our approach: https://lnkd.in/eUb4hta3 #TechforGood #FraudDetection #OnlineBrandProtection

The newest edition of the Anti-Phishing Working Group’s (APWG) Phishing Activity Trends Report unveils insights into evolving cyber threats impacting consumers. Notably, social media platforms constituted a 42.8% of all reported attacks, underlining the lack of security measures on these sites compared to others. Additionally, the report sheds light on the persistent rise of vishing attacks, marking a concerning trend that demands attention. OpSec’s Senior Product Manager, Matthew Harris, delves into the nuances of vishing attacks, highlighting a continuity in observed trends. OpSec’s analysis further illuminates shifts in targeted industry sectors, signaling a decline in phishing attempts directed at Financial Institutions. Explore the report to gain deeper insights into why 2023 marked the worst year for phishing on record and delve into APWG’s observations on critical areas such as business email compromise (BEC), the economic toll of phishing and key players within the webmail and registrar sectors. Don’t miss out on understanding the latest developments in cyber threats. Download the report here: https://lnkd.in/gncZsfTf #CyberSecurity #CyberCrime #CyberResilience #PhishingAttack #APWG