OpenX is thrilled to be a finalist for the MARKETECH APAC Marketing Technology Awards in two key categories. A huge shoutout to our teams for their innovation and leadership in the market that has contributed to this recognition. Learn more about the awards here: https://bit.ly/3NgkC53
OpenX
Technology, Information and Internet
Pasadena, CA 29,085 followers
The most innovative independent supply-side platform.
About us
OpenX is the most innovative independent supply-side platform. And we believe that you deserve a better ad selling and buying experience. Demand addressability, transparency, and sustainability. Demand more.
- Website
-
http://www.openx.com
External link for OpenX
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Pasadena, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, SSP, Mobile, Header Bidding, GCP, and Ad Tech
Locations
Employees at OpenX
Updates
-
How can we continue to make the CTV ecosystem more transparent to benefit buyers and publishers? Nick Cuniffe joins an esteemed panel at Coalition for Innovative Media Measurement (CIMM) Summit next week on transparency standards in CTV. Learn more about the event here: https://bit.ly/3ZPgPn1
-
Ensuring advertisers can confidently run campaigns on brand safe content and publishers can protect their monetization against fraud has never been more important. That's why we're excited to partner with Integral Ad Science to continue offering best-in-class, innovative brand safety solutions to our partners. More on our partnership below:
Integral Ad Science is partnering with OpenX to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app, and premium CTV. Read more about our ongoing commitment to helping publishers maximize yield and grow their audiences: https://lnkd.in/d-jhB5sf #CTV #Publisher #Advertising
-
OpenX is headed to Toronto for Digital Day Camp camp this week! Reach out to Meryl Christie, Andrew D., and Rebecca Bonell Woolcott to learn more about how OpenX can be your trusted partner in driving unique demand publishers and creating more transparency in biddable CTV. Learn more about the event: https://lnkd.in/ecNQpZhb #digitaldaycamp
Digital Day Camp | Register Today!
digitaldaycamp.com
-
Can you tell the difference between partners who use sustainability as a buzzword and those who are committed to reducing their carbon footprint? In line with our commitment to combat climate change, today we published our AB 1305 disclosure, offering full transparency into our carbon offsetting programs. Read more about the AB 1305 legislation and how to select partners who are truly committed to making a meaningful, measurable impact on sustainability: https://bit.ly/4eGXzwb #DemandMore #DemandResponsibility #DemandTransparency #Sustainability
AB 1305 and How to Choose a Sustainable Adtech Partner | TheXchange
https://blog.openx.com
-
And that's a wrap on AdExchanger's #PROGIO! It was great to see our partners and connect with new friends. Thanks to everyone who came out to see Gil Sommer's presentation on curation. Geoff Wolinetz Tyler Romasco Anna Hitchins Erika Loberg Danner Close Stacy Bohrer Zoey Larsen Jeff Harp
-
We're thrilled to be on the shortlist for two ExchangeWire awards for TV by OpenX, our initiative to create a more transparent, biddable CTV offering that benefits advertisers and publishers alike. See the full shortlist here: https://bit.ly/4exn5no
ExchangeWire - Shortlist 2024
exchangewire.secure-platform.com
-
Will we see you at #PROGIO this week? Swing by our session on Wednesday afternoon when Gil Sommer unpacks the evolution of curation and where its headed. Learn more and connect with our team: https://bit.ly/3ZzoIwL
Programmatic I/O NYC 2024
https://www.openx.com
-
We're lucky to have some of the most talented women in tech working at OpenX! Ana Calabrese, Anna Hitchins, and Stacy Bohrer hosted a roundtable on supporting women, navigating work-life balance, and more. Check out the takeaways here: https://bit.ly/3Bep9T2
Women in Tech: Creating Space to Lead, Thrive, and Succeed | TheXchange
https://blog.openx.com
-
OpenX is headed to VideoWeek's #TVRise24 next month. rowena taylor and Rich Baker will be on the ground to connect with industry leaders on the benefits of direct #CTV integrations and helping to improve the CTV ecosystem through our work with the European Programmatic TV Initiative. Learn more here: https://bit.ly/4eoTP1W
TV Rise – A CTV Leadership Forum
https://tvrise.com