Excited to share OpenX has been shortlisted for VideoWeek's Best CTV Ad Tech Innovation for TV by OpenX, our ongoing initiative to create transparent, biddable CTV with 100% direct publisher connections. Congrats team! Check out the shortlist here: https://bit.ly/3YkVQYj #EVA24
OpenX
Technology, Information and Internet
Pasadena, CA 28,433 followers
The most innovative independent supply-side platform.
About us
OpenX is the most innovative independent supply-side platform. And we believe that you deserve a better ad selling and buying experience. Demand addressability, transparency, and sustainability. Demand more.
- Website
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http://www.openx.com
External link for OpenX
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Pasadena, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, SSP, Mobile, Header Bidding, GCP, and Ad Tech
Locations
Employees at OpenX
Updates
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Make an impact with OpenX’s Political TV Viewership package leveraging Samba TV's industry-leading ACR audience data segments to maximize reach against households that have likely watched TV networks most trusted by politically-affiliated voters. Select one of our curated packages: https://bit.ly/4ddsuPK https://bit.ly/3SktQjF
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An awesome night at 212NYC New York's Digital Advertising Club's Agency Dodgeball. Plus, we brought home the win with our friends at PHD !! Evan Tarlow Peter Meehan
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Curious what it's like to be in product management at OpenX? We spoke with Rich Calkins, Sr Director, Product Management on his accomplishments, leadership style and what his days look like. Read more in our blog here: https://bit.ly/3Y0kCNj
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How does empowerment drive success in the workplace? Stacy Bohrer shares more on her leadership style in The European Business Review. Read more here: https://bit.ly/3zLAFnV #WomenInTech
Empathy and Empowerment: Transforming Tech Leadership for Women - The European Business Review
https://www.europeanbusinessreview.com
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When it comes to CTV, what are the best ways to clean up the ecosystem and ensure premium direct inventory? Check out this clip from our Transparency panel and read the takeaways in our blog here: https://bit.ly/45P1aFc Rose Anna McGovern Nate Carter Sam Bloom Geoff Wolinetz #DemandMore #DemandTransparency
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Is the ad industry ready for the depreciation of the cookie and subsequent signal loss? Check out this clip from our Addressability panel in Cannes and read the takeaways in our blog here: https://bit.ly/3zsLF9T Anthony Katsur Caitlin Borgman Kimberly Gilberti Dave Kersey Brian Chisholm #DemandMore #DemandAddressability
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How can responsible media go hand-in-hand with business outcomes? Check out this clip of our Responsible Media panel in Cannes and read the takeaways in our blog here: https://bit.ly/4cpeLoX Matt Sattel Chloe Pastore Chad Hickey Marla Newman Chandra Cirulnick Martin Bryan #DemandMore #DemandResponsibility
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As #pridemonth comes to a close, Ryan Christopher shares the importance of inclusivity in the workplace and finding ways to make meaningful impact during pride month and beyond. Read more in our blog: https://bit.ly/4cDO7bR #Pridemonth #Responsiblemedia
Why Pride Month Matters: Embracing Diversity in Adtech | TheXchange
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We're thrilled to share that we've expanded our sustainability pillar to incorporate broader aspects of media responsibility. This update helps us and our partners create a programmatic ecosystem that is a net-positive experience for everyone. Read how here: https://bit.ly/3RFDNbe #responsiblemedia in #adtech
What Responsible Media Means to OpenX | TheXchange
https://blog.openx.com