Omnicom Commerce

We're thrilled to see our Executive Chairperson, Sharon Love, at this incredible summit! Her leadership and dedication to DEI are a vital part of our culture and continued progress. Proud to be part of a community that’s committed to fostering meaningful change. #DEI #Leadership #InclusionMatters

Can we talk about how amazing Groceryshop was? It’s been two weeks, and we’re still buzzing with the incredible insights we gained about the future of grocery retail! We also had the pleasure of connecting with colleagues and hearing from some truly inspiring speakers who are shaping the future of the industry.   From navigating the growing fatigue with traditional purchase funnels to exploring the increasing role of data and AI in retail decision-making, here are a few key takeaways:  🔸 Retail marketers are craving fresh connected commerce models that match modern journeys and diverse audiences. 🔸 As the labor market tightens, automation and robotics are expected to take center stage. 🔸 Search is evolving into contextual search. 🔸 Retail Media Networks are consolidating, and mastering in-store media will separate the leaders from the rest. 🔸 Visual content—especially short-form video—is shaping the future of retail marketing. 🔸 By 2026, grocery is projected to account for 19% of all U.S. e-commerce.   We're thrilled to bring these insights and more back as we continue to evolve retail strategies and push the boundaries of what’s possible! #Groceryshop2024 #RetailInnovation #Commerce #Omnicom

The future of retail media as it evolves, one question is reshaping the industry: Should retailers join an existing ad network or build their own? 🛍️💻 At Retail Media Days New York, top experts— Ash Khan, Amy Vollet, Frank Kochenash, and Janine Flaccavento—will explore: . Key drivers for launching retail media networks . The benefits of joining global ad networks . What lies ahead for SMB retailers in the retail media space Don’t miss this essential discussion on the future of retail! 📅 November 13, 2024 📍 601 Lexington Avenue, NYC 👉 Register now: https://lnkd.in/evZWGsKj

Shoptalk Fall 2024 took place last week, and it was a resounding success! We’re excited to highlight Tina Manikas' session on "Setting Priorities in the Changing Social Commerce Landscape." Joined by Michelle Peterson (Kendra Scott), Steven Tristan Young (Poshmark), and Marisa Runyon (SHEIN), the panel explored how top brands are navigating the complexities of social commerce, which Emarketer predicts will exceed $144 billion in U.S. revenue by 2027. The panelists shared their unique strategies, from building emotional connections to fostering community through live selling, and leveraging real customers in live-streaming to build trust. A key takeaway? Social commerce is not just about transactions—it’s about cultivating communities that drive long-term engagement and loyalty. #Shoptalk2024 #SocialCommerce #ConnectedCommerce #RetailInnovation #Commerce

Social Commerce is Shaping the Future of Retail – and at Shoptalk Fall 2024, we got an inside look at how top brands are leading the charge.   In the session "Setting Priorities in the Changing Social Commerce Landscape," moderated by Tina Manikas (Global Head of Connected Commerce, Omnicom Commerce), leaders from Kendra Scott, Poshmark, and SHEIN shared how they’re unlocking the full potential of social commerce.   ➡️ Michelle Peterson, CMO of Kendra Scott, talked about how they’re creating real connections with customers. Their Game Day collection is more than just jewelry; it’s about emotional moments that resonate with their audience. For them, relationships come first, and sales naturally follow.   ➡️ Over at Poshmark, Steven Tristan Young shared how community is at the heart of everything they do. Through Posh Parties and live selling, Poshmark has built a space where buyers and sellers connect authentically—making the shopping experience as fun as it is engaging.   ➡️ Finally, Marisa Runyon, U.S. Head of Creative Content from SHEIN dove into how they’ve scaled their live-streaming strategy to foster trust. They focus on real people, not influencers, and the result? Longer engagement times and deeper connections with their audience.   Across the board, one thing is clear: Social commerce isn’t just about selling. It’s about building communities, fostering engagement, and creating experiences where customers feel connected and valued.   👉 Do you know a brand that’s using social commerce in an innovative way? Tag them in the comments! Let’s spotlight the brands that are doing it right.   #ShoptalkFall #SocialCommerce #RetailInnovation #LiveSelling #CommunityBuilding #eComLogistics #CustomerExperience

We’re excited to announce that we've won another award! This time a bronze for our in-store campaign with Zarbee's at the 2024 POPAI UK & Ireland Awards! 🌟 A huge thank you to our amazing team and our partners at Kenvue for making this possible. See you next year! 🥳 #Zarbees #POPAIAwards Katy Brown Serge Kelders James Howse Petra Speck Andy Mahoney Angus Gibson

Data-driven insights were at the forefront of the conversation at BattleFin Chicago!   Our Chief Data & Analytics Officer, Michelle Tisdale, joined Stewart Stimson (Jump Trading Group) and Tony Berkman (Two Sigma) for a panel moderated by Uriel Knorovich (Nimble ). They tackled data integration challenges, AI’s role in decision-making, and lessons corporate entities can learn from the finance world.   We’re excited to continue pushing the boundaries of what's possible with data!   #DataAnalytics #AI #Commerce #Data #Leadership #Omnicom

A huge thank you to Advertising Week and InMarket for hosting such a valuable session at #AWNewYork2024! We were proud to have our CEO, Jacquelyn Baker join industry leaders Colleen Hotchkiss from Zenith and Jessica Grasso from Bayer at the exclusive Culture & Commerce lunch, where they discussed "Driving Real-Time Brand Impact with Always-on, Connected Commerce." Special thanks to Daniel Perez for facilitating such an impactful conversation.   We're excited to keep pushing the boundaries of what connected commerce can achieve! #AdvertisingWeek #ConnectedCommerce #Innovation #CPG #RetailMedia

✨ In case you missed it! ✨ Last week, The CPG View podcast featured our CEO, Jacquelyn Baker sharing her insights on driving commerce excellence in today’s fast-changing digital and retail world. If you haven't checked it out yet, this episode is a must-listen! Listen now on Apple, Spotify, Google, and more! https://lnkd.in/g_JSHfvQ #commerce #CPG #CEO #TheCPGView #Omnicom

Exciting news! Tina Manikas, our Global Head of Connected Commerce will be attending Shoptalk Fall as a panel moderator for "Setting Priorities in the Changing Social Commerce Landscape." She’ll be joined by industry leaders Michelle Peterson, Chief Marketing Officer at Kendra Scott, Steven Tristan Young, Chief Marketing Officer at Poshmark, and Marisa Runyon, U.S. Head of Creative Content at SHEIN Distribution Corporation. Together, they’ll explore how brands are navigating the evolving world of social commerce, shaping strategies, and driving innovation. We can’t wait to hear the insights from this incredible lineup! #ShoptalkFall #SocialCommerce #CommerceInnovation #ConnectedCommerce #Omnicom