Just in: Discover how a premium #appliance brand partnered with Obsess to create a virtual experience that boosted every brand KPI, from engagement to purchase. What sets this experience apart? It was ever-evolving, using the immersive space to showcase new launches and allowing shoppers to explore the latest products in 3D. More importantly, the brand created an educational hub to help shoppers understand product functionality interactively, ultimately leading to informed purchases. Download the case study here: https://lnkd.in/efeasjvV #VirtualStore #Immersive #Education #ProductDiscovery
Obsess
Technology, Information and Media
New York, New York 13,433 followers
Obsess is the leading virtual experience platform—Interactive, 3D virtual experiences on Web, Roblox & Apple Vision Pro
About us
Obsess creates AI-powered virtual experiences that increase customer engagement, brand loyalty & conversion. We have launched 350 virtual stores and experiences for leading brands such as Ralph Lauren, J.Crew, Crate & Barrel, Corona, Unilever, L'Oréal, Revlon, Mattel, NBCUniversal & more—empowering companies in fashion, beauty, CPG, real estate and beyond to amplify campaign activations, innovate brand marketing and enhance digital sales strategies. We are creating the next-generation e-commerce interface, an engaging, discovery-driven 3D experience that mimics IRL shopping. Virtual experiences incorporate essential e-commerce functionality such as add to cart, and include additive interactive features such as product customization and gamification. Our patented, enterprise-grade 3D rendering technology is the backbone of the Obsess platform. Obsess virtual experiences are built for cross-platform distribution so that brands can increase ROI and extend their virtual footprint across the web, mobile, Roblox and headset devices like Apple Vision Pro and Meta Quest. Obsess’ technology has been featured in Forbes, CNBC, Fast Company, Wall Street Journal, TechCrunch, VentureBeat, Vogue Business, WWD, Business of Fashion, Glossy, AdAge and more. Our company is headquartered in New York City, with additional offices across the U.S. and Europe. — Why immersive experiences? Simple. We live in a world that is 3D. Today, immersive technologies are on the brink of rapid advancement—particularly with the continuous enhancement of processors and the acceleration of network speeds worldwide. The integration of 3D digital interfaces, inherently more intuitive and closely resembling human real-life interactions, will expand across the internet extensively, going beyond mere shopping experiences.
- Website
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https://www.obsessAR.com
External link for Obsess
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Virtual Reality, Retail, E-commerce, Online Shopping, Augmented Reality, Virtual Stores, Virtual Showrooms, Virtual Malls, Fashion, Beauty, Consumer Goods, Virtual Shopping, metaverse, metaverse shopping, Apple Vision Pro, Roblox, Immersive Experiences, Spatial Computing, and Retail Technology
Products
Obsess
Virtual Tour Software
Obsess is the leading experiential e-commerce platform that enables retailers to create immersive, branded, discovery-driven 3D virtual stores on their websites. The mission of Obsess is to create the next-generation online shopping interface that transforms the thumbnail grid into a visual, interactive, social and highly engaging experience. Obsess has created virtual stores for the world's top retailers—including Ralph Lauren, Coach, Charlotte Tilbury, Maybelline, Crocs, Mattel and more.
Locations
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Primary
New York, New York 10013, US
Employees at Obsess
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Marco DeMiroz
Investor in The Future of the Internet [Metaverse, Web3, Immersive, Spatial], leveraging Artificial Intelligence, Immersive & Spatial Computing, and…
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Rohan Deuskar
Founder & CEO of Stylitics
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John Mann
Tech leader who builds amazing teams and products
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Adam Hill
VP of People at Obsess | Startup Strategy | HR | Talent
Updates
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🌟 #Fashion brands are breaking new ground in spatial computing, with BALENCIAGA being the latest to debut an innovative runway experience on the #AppleVisionPro. This follows the introduction of premier fashion and luxury apps by Mytheresa, J.Crew, and Alo Yoga, who launched their experiences on the device in partnership with Obsess. Each app provides a unique 3D branded experience, integrating Apple’s latest technology with digital content that blends seamlessly into the user’s physical space. Learn more about these apps here: https://lnkd.in/ecw4-9au As Michael Kliger, CEO of Mytheresa, shares: “Selling luxury products needs emotions and unique experiences for customers. With Apple Vision Pro we see the opportunity to create remarkable experiences that bring our users closer to Mytheresa.” #SpatialComputing #Fashion #Luxury #AppleVisionPro #TechinFashion #RetailInnovation
Balenciaga is the latest #luxury brand to create an immersive experience for #Apple’s mixed-reality headset — and the first to bring the runway to Vision Pro. Will other luxury brands follow suit? The Resort 2025 show in Shanghai was captured in 4K resolution using drone views and stereoscopic footage in anticipation of the Vision Pro experience. Users can watch it through a new #Balenciaga app, which also features multiple runway show videos, music curated by the brand, and the option to click on a carousel of lookbook images to jump to specific looks. Maghan McDowell has the details: https://lnkd.in/e9H7zaEP
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Salon K18 Hair is now open! 🧼 From the Magic Science Bus to the Hair Fiber Cave, K18’s virtual experience is centered around interactive product education. The new virtual salon expands this initiative to the professional audience—including a new salon game featuring four different hair services, quizzes to test product knowledge and a chatbot for K18REPAIR tips and tricks. The virtual experience is available on web, mobile and #MetaQuest, connecting haircare customers and professionals with the brand through immersive 3D web content and #VR. Learn more about how Obsess partners are able to extend the ROI of their virtual store into web, mobile, Roblox, Apple Vision Pro and Meta Quest: https://lnkd.in/e3HHjRgu Step inside the world of #haircare here: https://lnkd.in/gwwTKTgd #K18 #VirtualStores #RetailInnovation #BeautyIndustry #ImmersiveExperiences #Gamification
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📣 #Beauty brands are innovating in retail by marrying e-commerce with gamification. Brands like Tarte Cosmetics, Laneige (AMOREPACIFIC), E.L.F. BEAUTY, and Elizabeth Arden have introduced branded games in their Obsess-powered virtual worlds to incentivize customers, enhance engagement, and boost product discovery. One tried-and-true feature is the matching game, where users can test their memory by matching brand products and visuals for a chance to win prizes. Designed to drive user education and brand memorability, experiences with the matching game have demonstrated a 413% increase in time spent by shoppers. Other high-engagement games include branded quizzes and scavenger hunts. Learn more about them and how your brand can leverage gamification here: https://lnkd.in/e_-e6fNu #Gamification #RetailInnovation #Beauty #Tarte #Laneige #elf #ElizabethArden #BrandEngagement
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Reimagine your guest experiences and boost bookings! 🌟 Attention #hotels and #hospitality brands: it's time to leverage immersive virtual worlds to showcase your premier facilities and engage potential guests like never before. Elevate personalization and accessibility with cutting-edge virtual, branded experiences. 🏨 ✨Virtual accommodation tour: Offer an always-on, interactive tour for guests to explore your facilities at their convenience. ✨VIP Guest Services: Personalize VIP experiences with data-driven interactions to tailor bespoke services. ✨Service Integrations: Integrate scheduling software for guests to book various services before and during their stay. ✨Virtual training: Elevate customer service with virtual simulations for staff training on check-in procedures and emergency responses. Learn more about how Obsess can help uplift your hospitality brand's experience here: https://lnkd.in/eWh_-DfZ #VirtualReality #GuestExperience #VirtualTours #CustomerService #TravelTech #DigitalTransformation #ImmersiveExperience #SmartHospitality #TechInHospitality
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Obsess is introducing 3D visualization & customization tools for sales and marketing teams in the #ProfessionalProducts industry. 🚀 Interactive digital catalogs empower businesses to showcase products tailored to your consumers’ needs. Complete with educational content and robust customization features, these 3D catalogs bring products to life across categories such as workwear, appliances, commercial furnishings and more — ultimately helping businesses better showcase their offerings and shorten sales cycles. Learn more here: https://lnkd.in/erURuWtd #B2B #EnterpriseSales #3D #Visualization #Sales
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Experience the essence of summer at the virtual Ralph Lauren Southampton store! 🌞✨ Modeled after the IRL store in the Hamptons, this virtual store offers the latest in Men’s, Women’s, and Home to browse and shop. From timeless classics to fresh new summer arrivals, the immersive environment brings the coastal charm of Southampton right to your screen. Explore here: https://lnkd.in/eJ7ZhUhP #VirtualShopping #RalphLauren #SummerEssentials #Immersive #VirtualStore #Digital
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⚡ Brands partnering with Obsess achieve up to 10X longer session times in their virtual stores compared to traditional e-commerce. Among the many interactive features in these virtual experiences, one standout is #customization. Brands like Crate and Barrel, Crocs, and Alo Yoga have successfully featured product customizers in their virtual stores, empowering consumers to personalize products, visualize them, and seamlessly add them to cart. Learn more about product customizers here: https://lnkd.in/eqPtMvC6 Elevate customer experiences by enabling them to create unique interactions within your branded environment. 🛍️ #Customization #VirtualStores #CrateandBarrel #Alo #Crocs #Personalization #ImmersiveCommerce
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Neha Singh, CEO and founder of Obsess, joins Marc Beckman on the latest episode of Some Future Day to discuss how 3D immersive experiences are transforming e-commerce. Tune in to hear about her journey from Google to Vogue, and how Obsess is revolutionizing online shopping for brands and consumers alike: https://lnkd.in/eKMv_JUn #RetailInnovation #GenZ #VirtualExperiences
REINVENTING RETAIL: The Consumer’s Evolution 80% of Consumers are Gamers // 90% of Gen Z Consumer’s Digital Shopping Expectation = more Visual, Interactive, & Immersive Experiences Clip: Some Future Day Show Ep. 39 feat Obsess Founder & CEO, Neha Singh [Links In Comments] #SomeFutureDay #Obsess #SpatialComputing #NYU
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More and more brands are leveraging Roblox as an ROI-focused marketing tool for Gen Z and beyond. Let us know which new features are sparking your interest!👇 #Roblox #BrandMarketing #Innovation #GenZ #DigitalCommerce
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