OBERLAND

Thanks MediaPost for including our news in Agency Daily! Siegel said, "Recently, Lisa headed the e.l.f. Beauty ‘So Many Dicks’ campaign that highlighted the lack of women and diversity in corporate board rooms.” Read it here: https://lnkd.in/e_dmCtmC

Thanks Bailey Calfee for including our growth news in Movers & Shakers! Calfee mentions, "Oberland named Lisa Topol Chief Creative Officer and Co-Founder Bill Oberlander who previously held the CCO position, will become Creative Chairman." Stay tuned for more updates! Watch this space 🚀 https://lnkd.in/esyV3EmH

Happy Friday the 13th! 👻 Creepy twins & vampires shop at Michaels Stores in our new Halloween campaign spots. Live on CTV today. Even monsters want to make spooky season their own. Check it out! Lisa Topol Bill Oberlander Drew Train Kate Charles Monica Taylor Kristen Barnard Chris Plehal Mani Schlisser Isabella Hardt Alec Samuelson Carina Cain Tegan Smith Natalia B. Hannah Poupard Esteban Izquierdo Gifted Youth

To me, Halloween can't come early enough. So it warms my creaky bones to see OBERLAND's work for Michaels Stores featured in this roundup of ads kicking off spooky season. 🎃 💀👭🏻

Thanks Adrianne Pasquarelli for including our Halloween campaign for Michaels Stores 🎃 ...alongside seasonal campaigns and marketing trends saying, “…Michaels uses creepy twins to illustrate that there is no one-size-fits-all Halloween style as the holiday attracts multiple generations..." https://lnkd.in/ewjEKw5u

We're proud to announce our very own Lisa Topol has been named Chief Creative Officer of OBERLAND Bill Oberlander has become Creative Chairman and says, "Lisa has been an incredible driving force since she joined our indie agency, helping us attract and retain clients and spark social movements. She’s a powerful writer and dynamic leader who has helped Oberland scale and create more positive change. In her work at the agency, Lisa has found the perfect balance of creativity and consciousness.” Lisa has set the path for OBERs, many of whom value purpose not only in their work, but in their lives and are following her lead of doing creative work for good ✍🏻 Topol says, “Blending creativity with doing good in the world is when this job sings to me. Now I get to live my little advertising dream every day with people I love, including Bill, who has been a mentor to me since day one. It was a big change and a huge risk to move from a global holding company to a small independent shop focused on purpose. But I felt in my heart and soul that the social-good space would welcome and benefit from a creative infusion. And my hunch proved right, with the brands I admire doubling down on purpose.” Read up below! https://lnkd.in/eBpnhThY

We loved supporting Kory Marchisotto E.L.F. BEAUTY this month. And joining all the fearless, badass women at the 2024 Ad Age Leading Women Event ✨ Gems from Kory’s Award Acceptance speech:  e.l.f. democratizes making beauty accessible 💎 e.l.f. doesn’t want anyone trading a lipstick for a meal and offers meaningful equity to employees, the only publicly traded company to do so 💎 We were honored to create the So Many Dicks campaign for e.l.f. for corporate board diversity & love representing a brand that says f*ck the status quo! Lisa Topol Emma Ryan O’Keefe Anika Chakraborty Caitlin Pavelle Caroline Keese

“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life forever.” – Amy Poehler I surround myself with a parade of unicorns. A blessing of bold disruptors with kind hearts that use their magic to make an impact every e.l.f.ing day. I am more powerful and more possible when our beautiful stars connect to create a brilliant constellation. Together, we are steering the cultural conversation towards positivity, inclusivity, and accessibility. It’s a challenging journey, but when you force multiply with kindred spirits, anything is e.l.f.ing possible. A heartfelt thank you to every e.l.f. and every e.l.f. partner who challenges and inspires me daily. You have changed my life forever. This award is a recognition and celebration of our collective. It belongs to every bold change agent who uses their superpowers to author a better and brighter tomorrow. Thank you again to Ad Age for shining the spotlight on Leading Women and Rising Stars ✨✨✨ 🙏To the parade of unicorns from E.L.F. BEAUTY, CASE Agency, Day One Agency, OBERLAND, and SHADOW who use their power to lift up others, especially me💜

Lisa Topol, Managing Partner & ECD at OBERLAND Melinda Fried, Head of Corporate Comms at E.L.F. BEAUTY sit down to chat about the So Many Dicks campaign on Indie Agency News 🎙️ Take a listen! Topol discusses how OBERLAND humanized the numbers on the lack of diversity on corporate boards ✍🏻 Both touching on how DEI efforts are more crucial than ever. Melinda says, “It’s not that there’s anything wrong with there being a Richard, Rick, or Dick on a board. The issue is that there are so few of everyone else.” Thanks for asking the great questions Doug Zanger 🔍

Thanks Trend Hunter! We launched the “Beauty For Every Eye” bundle with e.l.f. Beauty and World Champion Blind Swimmer Anastasia “Tas” Pagonis 🏊🏻♀️ Launched this week, we developed the “Beauty For Every Eye” bundle with e.l.f. and Tas. Each with a scannable QR code that links to an audio recording by Tas describing the product, including finish and application tips. This limited-edition kit features three of Pagonis' favorites: e.l.f. Cosmetics Big Mood Waterproof Mascara ✨ e.l.f. Cosmetics Glossy Lip Stain in Power Mauves 💄 e.l.f. SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam This innovative "beauty hack" is used by Tas herself as a blind beauty lover seeking greater accessibility. https://lnkd.in/edpvKsgK