Earlier this week we hosted OAAA’s 2024 Safety Seminar at Formetco’s impressive art showroom in Duluth, GA. Attendees enjoyed networking events and gained invaluable insights from experts on OSHA compliance, digital billboard maintenance, sustainability, and more. A big thank you to our sponsors Formetco Incorporated, Associated Posters, Inc., Daktronics, Meadow Outdoor Advertising, Outdoorlink, Inc., Tritech Fall Protection for making it possible! Read the full recap of the event: https://lnkd.in/e-bH63wK
OAAA
Advertising Services
Washington, DC 14,520 followers
Our mission is to promote, protect, and advance the out of home advertising industry.
About us
OAAA is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers, which comprise over 90 percent of the industry. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City.
- Website
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http://www.oaaa.org/
External link for OAAA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 1891
- Specialties
- Advertising, Outdoor Advertising, Billboards, Out of Home Advertising, OOH, Association, and DOOH
Locations
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Primary
1850 M St. NW
Suite 1040
Washington, DC 20036, US
Employees at OAAA
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Anna Bager
President & CEO, OAAA | Driving Innovation in OOH Advertising | Out of Home Tech Advocate & Integration Expert | Board Member & Industry Leader
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Stephen Freitas
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John Ellery
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Grace Dolan
CMO | SVP | Brand Leader | Growth Marketer | Digital Transformation | Business Turnaround | Tech & Telco | CPG | Durables
Updates
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Today we are unveiling phase 2 of our #Benchmarketing research that found that slight reallocations of existing media budgets to OOH advertising can lead to substantial gains against sales ROI and brand metrics. 🚀 The research recommends and details, across Automotive, CPG Food and Retail Grocery categories, a measured, incremental approach to budget reallocation. By applying small, strategic increases to the OOH channel, advertisers can achieve near-optimal media performance without increasing or making drastic changes to their existing overall budget allocations. Learn more: https://lnkd.in/eFN4Apqy
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OAAA reposted this
Anna Bager, President and CEO at OAAA takes the stage to deliver a Sponsored Presentation at MediaPost’s Digital Out-of-Home Insider Summit. #MediaPostInsiderSummits #dooh
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OAAA reposted this
Excited to host the OAAA Safety Seminar at our LHG Showroom & come together to enhance workplace safety for the OOH community! #Formetco #OAAA #TheFormetcoWay #OOHSafety #OOHAdvertising #OAAASafetySeminar #SafetySeminar
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Join OAAA’s MMM/Attribution Working Group Co-Chair & GroupM’s Karin Baatsch-Deboulet, OAAA’s SVP Steve Nicklin, and Benchmarketing ’s senior leaders as they review their latest analysis on media plan optimization. Register today and learn how moving media plan budget away from over spent channels and reallocating to OOH can boost revenue return on ad sales and drive improved brand perceptions throughout the marketing funnel. https://lnkd.in/eextVZf3
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Last week we hosted our Discover OOH Day at the Paris Las Vegas with over 80 industry professionals for an afternoon of education and exploration of the vibrant world of out of home advertising. We were thrilled to be joined by Cirque du Soleil Entertainment Group's Dominique Schuster who shared how the iconic brand utilizes OOH advertising to elevate brand visibility and engage audiences effectively. Thanks to our sponsors: Circle Graphics, Clear Channel Outdoor, Kre8 Media Outdoor Advertising, Lamar Advertising Company, OUTFRONT Media, and Vector Media. Learn more here: https://lnkd.in/eYPk3S38
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As the political advertising landscape evolves, OAAA's President & CEO Anna Bager shares her thoughts with #TVTech on how combining DOOH and CTV presents a powerful strategy to maximize reach, engagement, trust, and votes. With rising costs and audience fragmentation, integrating these platforms can efficiently reach and motivate voters especially among Black, Hispanic, Gen Z, and Millennial demographics. Read the full piece here:
OOH and CTV: The Winning Ticket for More Efficient and Effective Political Advertising
tvtechnology.com
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OAAA reposted this
Buckle up for this one. #TheRightSeat Motor vehicle crashes are a leading cause of death for children under 14. That's a chilling statistic. We knew we had to get involved. This #PSA aims to draw attention to child seat belt safety. Anytime we can use our platform to benefit the community, we're all about it. If the good we're doing is directly related to vehicle safety, even better. NHSA - National Highway Safety Administration The ADCouncil OAAA
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OAAA reposted this
In honor of Child Passenger Safety Week, we joined our fellow OAAA members to support the National Highway Travel Safety Administration. Our screens can be seen on Zoomaroo stroller rentals in Malls encouraging parents to keep their children safe. Thank you to The Ad Hoc Council for bringing this to life. #THERIGHTSEAT #ZOOMAROO
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We're teaming up with the 4A's for a first-of-its-kind event during #OOHNYC —and you won't want to miss it! 🔔 4A's & OAAA Medium of the Moment Event 🗓 Date: Thursday, October 17, 2024 ⏰ Time: 12:00 - 4:00 PM 📍 Location: Assembly Global | One World Trade Center | 67th Floor | NYC It's where agencies, advertisers, and media owners will unite to explore the transformative power of OOH advertising. Examine creativity as a key performance indicator, innovative strategies for the industry’s most impactful OOH campaigns, and so much more. Featured speakers include: ✨ Ian Dallimore, Lamar Advertising Company ✨ Michael Lieberman, GroupM ✨ Kelly Peppers, Colossal Media ✨ Clive Punter, OUTFRONT Media ✨ Jaime Robinson, JOAN Creative ✨ Jonathan Schaaf, Stagwell 👉 Register here: https://lnkd.in/g2bXgsXx