Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Taurean Scantlebury, who represents: Act with the company's best interest at heart. #numerator #lifeatnumerator #guidingprinciples
Numerator
Market Research
Chicago, Illinois 86,019 followers
Numerator is a data and tech company reinventing market research.
About us
Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The majority of Fortune 100 companies are Numerator clients.
- Website
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https://www.numerator.com
External link for Numerator
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Specialties
- Promotional and Creative Tracking and Monitoring, Promotional effectiveness, Shopper Insights, Consumer Insights, Purchase Analytics, Retailer Insights, and Category Management
Locations
Employees at Numerator
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Professor Clarke L. Caywood, Ph.D. Northwestern University
Professor of Marketing Communications & Public Relations Northwestern University
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Susan O'Neal
Passionate about the consumer relationship.
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Christie da Silva
Vice President, Sales at Numerator
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Brian Kay
Numerator Head of CPG | Technology GTM Leader | Advisor
Updates
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Understand your HEAVY BUYERS like never before. Numerator has expanded AskWhy, an in-report survey feedback solution, to 8 new Insights reports for your deepest consumer understanding ever. With AskWhy now available in our Heavy, Medium, Light report, you can compare shopper cohorts and better understand why they are more (or less) engaged with your products. Learn more: https://bit.ly/4bKZUnC
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🥇 The Olympics are almost here - are you watching? 🧑 In a survey of over 10,000 U.S. consumers, Numerator found that 57% of consumers said they are interested in the 2024 Summer Olympics and 55% are planning to watch. The top ways for viewing events are: 💻 Streaming online (60%) 📺 Cable/satellite (47%) 📱 Social media (21%) 👴 Boomers are the most likely generation to say they will watch via cable/satellite (62%), while Gen Z consumers are twice as likely to watch via social media (45% vs. 21% for all consumers). Read the press release: https://bit.ly/4bW8q3h #Numerator #2024SummerOlympics #2024Olympics #Olympics #consumersurvey #consumerinsights
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Understand your NEW BRAND BUYERS like never before. Numerator has expanded AskWhy, an in-report survey feedback solution, to 8 new Insights reports for your deepest consumer understanding ever. Our New Buyers Analysis report lets you dig into new buyers of your brand. Now, with AskWhy, you can ask them important questions about their experience and likelihood to repurchase. Learn more: https://bit.ly/4bKZUnC
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Congrats to Unilever and Liquid I.V. on another hugely successful Amazon Prime event!
What an incredible wrap to this year's Amazon Prime Day. Hat's off to Danielle Fessenden, Katie Rinde, MBA, Marisol Torres, Lauren O'Connor, Anim Haroon all of Liquid I.V. for pushing the boundaries in what was an unbelievable execution spanning from new product drops, home page takeovers, all the way to yes... drones 👀 🤖 . According to Numerator we were the 3rd most sold product, in units, on the ENTIRE platform. It was also a stellar day for our rapidly expanding Unilever Health & Wellbeing Collective, with all of our brands showing up in new, disruptive ways — being unmissable during moments that matter. 🔥 Nutrafol Onnit SmartyPants Vitamins OLLY PBC Welly Health PBC Flywheel Tinuiti Numerator Unilever Liquid I.V. Just an excerpt of the awesome coverage: https://lnkd.in/gkF_Fyk6 https://lnkd.in/gDYSBpWN https://lnkd.in/gsuZGkYC https://lnkd.in/gBBABQeu https://lnkd.in/g-CqTaT2 https://lnkd.in/gVYdPe_2
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What is the current state of the US consumer and what behavioral changes are occurring as consumers react to a changing economy? On July 24 at 11 am CT, join Numerator’s Chief Economist, Dr. Leo Feler, and SVP of CPG, Brian Kay, for a food & beverage executive briefing on the updated two-year outlook for the US economy and related shifts in consumer behavior, with Q&A to follow. Register now: https://lnkd.in/euBfS-wx #Numerator #webinar #foodandbeverage #economy
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Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Needhi Parmar, who represents: Walk in the shoes of our customers. #numerator #lifeatnumerator #guidingprinciples
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Understand NEW BUYERS like never before. Numerator has expanded AskWhy, an in-report survey feedback solution, to 8 new Insights reports for your deepest consumer understanding ever. AskWhy in our Lapsed, Repeat, New report gives you access to feedback from new buyers of a brand or category quickly. Learn more: https://bit.ly/4bKZUnC
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That’s a wrap on Amazon #PrimeDay2024! In an early read of the full 48-hour Prime Day 2024 event, here are some final insights based on data gathered by Numerator: 🛒 Average order size was $57.97 👪 60% of households placed 2 orders 🤑 Average Household spend was $152.33 The top five items sold were: 1. Amazon Fire TV Stick 2. Premier Protein Shakes 3. Liquid I.V. Packets 4. Glad Trash Bags 5. COSRX Snail Mucin Serum More insights from the sale can be found on our #PrimeDay tracker: https://bit.ly/3Y5PSKK #numerator #amazon #amazonprime #primeday #amazonprimeday #primedaysales #consumerbehavior #insights #shopping #primedaydeals #primeday2024 #ecommerce #consumerinsights
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#2024PrimeDay orders keep rolling in! Numerator's Prime Day Tracker highlights insights based on: 🛒 53,450 Prime Day Orders 🏠 22,807 Unique Households 🛍️ 108k Purchased Items 📣 3,078 Verified Buyer Surveys And we’re not finished yet! Over half (55%) of households shopping Prime Day have placed 2 separate orders so far, bringing the average household spend to roughly $138.01. The top purchased categories are: 👟 Apparel & Shoes 🛏️ Home Goods (26%) 🏠 Household Essentials (25%) 💄 Beauty or Cosmetics (21%) 💪 Health & Wellness (21%) Stay tuned for our last update on Thursday morning at 9 ET: https://bit.ly/3Y5PSKK #numerator #amazon #amazonprime #primeday #amazonprimeday #primedaysales #consumerbehavior #insights #shopping #primedaydeals #primeday2024 #ecommerce #consumerinsights