In this exclusive interview, Antenna’s CEO shares new research on specialty SVOD services, which show robust growth, dependence on Amazon Channels, and particular success stories. https://lnkd.in/g-VFYvEt
About us
nScreenMedia provides analysis of multi-screen video. The daily or weekly updates, stay informed of the trends, technology, and changes happening to modern media.
- Website
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http://nscreenmedia.com
External link for nScreenMedia
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- Sunnyvale
- Type
- Privately Held
- Founded
- 2013
Locations
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Primary
Sunnyvale, US
Employees at nScreenMedia
Updates
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How do you avoid your globally distributed content falling into the cultural dead zone of regional markets? SphereX CEO Teresa Philips explains how measuring cultural distance is the key. https://lnkd.in/gy7YKA9U
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The long-term survival of vMVPDs is in the balance. To survive, they must embrace new business models and evolve with their customers’ needs, which is why Philo’s rebrand makes so much sense. https://lnkd.in/gPHdasvv
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The DirecTV-Dish deal is based on a false idea: viewers prefer smaller TV bundles from a single provider over many SVOD subscriptions. They don't. https://lnkd.in/gZer3Jct
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As premium SVOD growth slows, viewers continue to fill out their television service portfolios with niche services. And niche services have an opportunity to acquire “super loyal” customers. https://lnkd.in/gUvjgNyp
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Google and Roku released new streaming media players, Disney is rolling out paid sharing, Netflix is dabbling in sports, and a new initiative to measure FAST viewing has been launched. https://lnkd.in/gXiVGEFV
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The crowded TV OS market has another consumer-facing brand. Whale TV’s marketing head explained the name change and how the OS differed from the competition. https://lnkd.in/gnHNsCyp
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Even as consumers shift their streaming to smart TVs, providers continue to invest in their streaming media players. New devices by Google and Roku could provide the best CTV experience. https://lnkd.in/gkrRzRQY
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New data shows that people are spending less time watching ads. Ad loads are nearly half traditional TV, and Hulu leads with the highest share of streaming ads. https://lnkd.in/gh2gUDKP
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The 1H24 Netflix Engagement Report shows the hours streamed were about the same as last year. However, per-subscriber engagement fell by 12%. Fewer titles could be to blame. Members also watch more older titles. https://lnkd.in/gWqASaAr