NP Digital

AI Overview is changing the SEO game, but is your content going to be impacted? According to Rob Tindula, not all queries will get an AI overview. In fact, one type of content will be most impacted, so pay attention and see if your content falls into this category! 👀 #AI #google #SEO #aioverview #digitalmarketing

Are you overlooking Instagram for your paid advertising strategy? It's time to view this social platform in a new light. Instagram ads offer amazing versatility that could unlock HUGE opportunities for your business. Instagram isn't just for the younger crowd, contrary to popular belief. According to Oberlo, more than 30% of users are between 35 and 65 years old—and other age groups are rapidly adopting the platform, too. Our Sr. Manager of Paid Social, Christina Guenther says, "Instagram's focus on creative makes it an ideal platform for brands to tell their story in a more visually compelling way and gives them the opportunity to authentically engage with current and potential customers. Additionally, the platform has a very large and diverse audience, so brands (small to large) can effectively reach current and prospective customers beyond traditional marketing efforts." So, whether your goal is brand awareness, generating sales, or boosting lead gen, Instagram ads have unmatched potential reach and engagement.

Is #Amazon losing its grip on Prime Day? 🤔 As Prime Day continues, a surprising trend emerges: Amazon's share of purchases during the event has decreased for the third year in a row. Here's what professionals in #retail and #ecommerce need to know: • Competitors are successfully diverting dollars with their own summer sales events • Tap into the potential of retail media, which is projected to be a $150bn market by 2026 • Focus on personal purchases and back-to-school items over early holiday shopping Our VP of Marketplaces, David Hutchinson, says, "Consumers are searching for practical products such as indoor and outdoor furniture, sporting equipment, and more – which leads us to predict consumers will focus on personal purchases over early holiday shopping." How are you adapting to the evolving e-commerce landscape? Read more 👇 https://lnkd.in/gRfUpb8s

Yes, TikTok might very well get banned - but that doesn’t mean you need to worry just yet. In fact, NP Digital’s own Mackenzie Moore has some compelling reasons as to why the ban could be good for your social media strategy and overall business goals! Listen in and let us know if you agree with Mackenzie’s views on the future of TikTok ⬇️ #tiktok #tiktokban #socialmedia #socialmediamarketing #digitalmarketing

Join our Head of SEO, Nikki Lam, for a Master Class you won't want to miss! 👇

It's #PrimeDay 🛍 — What are you planning on buying this year? Comment below 👇

A few weeks ago, SEO veterans Rand Fishkin and Mike King rocked the search community with a significant discovery from leaked Google documents. An anonymous source shared thousands of leaked pages with Rand, providing an unprecedented look into the intricacies of Google's ranking algorithm. Here are our key takeaways from the leak. 👇 Download our guide on how YOU can take action based on these insights: https://lnkd.in/dXzTrd4M

Neil Patel has made a lot of SEO mistakes in his early days. Back then, we had to figure out everything through trial and error. Lucky for you, that’s no longer the case! But today, we have a different problem: 👉 There’s too much information out there! It’s hard to keep up or know which advice to follow and what to ignore. That’s why we’re about to take a deep dive into SEO strategies for 2024. Neil’s team will unravel the key developments and trends of the past year and tell you how to get your website to the top of the search results so you can drive more traffic. Join us tomorrow at 8 a.m. Pacific Time for a free webinar, “Search Engine Rewind 2024.” Sign up at the link below! 👇🏼 https://bit.ly/3xoK5VP

As a potential #TikTok ban looms, have you changed your #socialstrategy? 👀 We recommend brands diversify their social strategies, especially those leaning heavily on TikTok. How? ✅ Budget Reallocation ✅ Platform Diversification ✅ Enhance Meta Strategy ✅ Leverage Instagram's Creator Marketplace ✅ Reverse Content Strategy ✅ Consumer Insights & Monitoring Learn more about our 6 strategic recommendations for brands: https://lnkd.in/grXiUQUe