Anchors up, spirits high aboard Her Excellency! ⚓🌊 When you’ve got a crew this good, work feels like a breeze. #MediaAgency #TeamBuilding #HerExcellency #SailingToSuccess
NOVUS Media LLC
Advertising Services
Bloomington, Minnesota 6,007 followers
We are an award-winning, independent media agency that specializes in planning & buying media.
About us
We are an award-winning, independent media agency specializing in planning, buying and providing analytics on media performance. Three key benefits set us apart from most agencies: 1. We maximize your dollars and minimize waste. Our conviction is that since business situations and business needs differ greatly by geography, “cookie cutter” plans don’t cut it. We minimize waste by 15-25% on average by focusing media exactly where you need it. 2. We drive traffic. At the core, we get people to take action. Our proprietary approach to ZIP Code prioritization and dynamic digital optimization has proven to drive ROI / ROAS increases quarter after quarter. 3. We deliver results, not reach. Unlike most agencies, we don’t plan nor optimize to traditional media metrics like reach. Rather, we developed proprietary tools like “FullSail” to optimize to the best media channel mix across the full funnel, both awareness and sales. And our optimizations are inclusive of all media – display, video, search, social, TV, radio, OOH, and print – all at a DMA or sub-DMA level --based on modeled sales response.
- Website
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http://www.novusmedia.com
External link for NOVUS Media LLC
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Bloomington, Minnesota
- Type
- Privately Held
- Founded
- 1987
- Specialties
- digital media, geo-targeted print and digital campaigns, out of home media, audio media, visual media, local planning, analytics, retail advertising, national advertising, local adveritising, direct response advertising, direct mail, media buying, media planning, in-store, print media, newspaper media, and print to digital migration
Locations
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Primary
Get directions
7900 Xerxes Avenue
Suite 310
Bloomington, Minnesota 55431, US
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Get directions
333 N Michigan Ave
Chicago, Illinois 60601, US
Employees at NOVUS Media LLC
Updates
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We're #hiring a new Digital Performance Supervisor in Chicago, Illinois. Apply today or share this post with your network.
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Looking for ways to encourage creativity within your organization? Look no further...11 ideas from industry leaders. Check out #7 from NOVUS' Rob Davis.
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Looking for tips on how to collaborate and thrive in today's fast-paced agency landscape? Check out Rob Davis' latest article in Fast Company for insights on how to "play nice in the sandbox" and elevate your partnerships. 🏆 #Leadership #AgencyLife #MediaAgency #Collaboration #FastCompany #Teamwork
How to survive and thrive in a multi-agency ecosystem
fastcompany.com
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Going dark in your advertising during election season? We say no way...but, you must be vigilant with your strategy. Take a read for NOVUS' Paul DeJarnatt perspective on this topic. #advertising #mediaagency #advertisingduringpoliticalseason
Don’t Go Dark On Advertising During Election Season, New Research Suggests | AdExchanger
adexchanger.com
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A big welcome to DePaul University, our newest client. This is one for the books. 🎓📚 #newclient #mediaagency #digitalagency
Novus Named Media AOR For DePaul University
mediapost.com
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While generative AI remains a key trend, Connected TV (CTV) now leads as the top consumer interest, reflecting its growing influence in the marketing landscape. Marketers are adapting to these shifts, focusing on first-party data and performance, with AI playing a critical role in optimizing campaigns and understanding consumer behavior. As the holidays approach, expect AI to drive more personalized shopping experiences, subtly enhancing how retailers engage with consumers. #AI #AdTech #Marketing
Data analysis and market research top list of AI use cases | MarTech
martech.org
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Ken Ziffren’s recent remarks underscore the significant shifts in the advertising landscape as linear TV declines and digital platforms take center stage. While the transition presents challenges, it also opens up new opportunities for innovation in digital advertising. With consumers increasingly engaging online and on social media, brands can now connect with their audiences in more personalized and impactful ways. #Advertising #Digital #Media
“Wrong Direction”: Linear TV Advertising & Original Productions’ Future Bleak, Ken Ziffren Warns
https://deadline.com
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A great article that speaks to the importance of a LAYERED media approach that combines modern channels (digital) with proven channels (TV, radio, and print) that offer unmatched authenticity and reach diverse audiences in ways digital alone can't replicate. #AdAgency #Advertising #MediaStrategy
You Can Better Sway Your Audience With This Marketing Strategy | Entrepreneur
entrepreneur.com
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OOH advertising continues to evolve, blending the trusted appeal of traditional formats with the dynamic capabilities of digital out-of-home (DOOH). This fusion offers brands unparalleled opportunities to engage consumers with creative, data-driven campaigns that are highly visible and contextually relevant. As OOH adapts to new technologies, its power to integrate a brand's message into everyday life only grows stronger. 💪🏼 #Advertising #OOH #DOOH #DigitalMarketing
OOH advertising: trends worth watching in the second half of 2024
thedrum.com